The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services. He is one of just a handful o ...
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The Learning Reach Podcast is brought to you by Consalia, hosted by Louise Sutton, Academy Director at Consalia. Consalia's vision is to help make sales the world's most sought-after profession. Originally part of the UK Trailblazer group that set the UK apprenticeship standards, Consalia are one of only a few providers in the UK who specialise in the Level 6 Business to Business Degree Apprenticeship, in partnership with Middlesex University, as well as the Level 7 Postgraduate Diploma in S ...
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#142 – How to build better B2B relationships with relationship mapping w/ Dr Ryan O’Sullivan
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It’s a pre-GST special this week on The Sales Transformation Podcast as Phil is joined by Dr Ryan O’Sullivan, Global Account Manager at Introhive. Ryan returns to the show to discuss his new book on B2B relationships and how relationship mapping can help to turn you into a trusted partner in the eyes of your customers. Highlights include: [09:27] –…
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#141 – Transforming sales in a declining market (Part 2) w/ Carl Day
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It’s the second part of Phil’s interview with Carl Day, Chief Sales Officer at Apogee, this week on The Sales Transformation Podcast. If you haven’t listened to Part 1, please go back to last week’s episode and check it out! This time the discussion turns to how Carl addressed the challenges of covid, the importance of middle-management, and managi…
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#140 – Transforming sales in a declining market (Part 1) w/ Carl Day
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It’s the first part of a two-episode discussion this week on The Sales Transformation Podcast as Phil speaks to Carl Day, Chief Sales Officer at Apogee. When Carl joined Apogee in early 2020 the office print industry was in decline, and Covid only made matters worse. Carl saw that transformation was needed, and began the shift towards a more client…
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Join us this week on The Sales Transformation Podcast for a look back at some of the best clips from Q3, with guests including Mark Cox, Rainer Stern, and Lindsey Rowe. Connect with Philip Squire on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the lates…
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#138 – How the right mindset can inspire both your selling and your career w/ Jeffrey Hatchell
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Phil is joined this week on The Sales Transformation Podcast by Jeffrey Hatchell, Vice President, Head of US Sales Enablement & Global Leadership at American Express and founder of Over The Top Coaching. Jeffrey’s career has taken him across the spectrum of the sales industry: from an initial exposure to cross-selling working in McDonalds as a teen…
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#137 – All about this year’s Global Sales Transformation event
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We’re talking Global Sales Transformation XIX this week on The Sales Transformation Podcast, as Phil and Will sit down to discuss the theme for this year’s event: Cracking the Code of Key Account Management. Phil talks through why we choose this topic, why key account management is more important than ever, and what to expect from some of this year…
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#136 – Consalia Roundtable: How will AI change sales?
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We have something new for you this week on The Sales Transformation Podcast: the first in a new series of roundtable discussions featuring members of the Consalia team discussing the issues of the day. Our first roundtable features Head of Sales Will Squire, Head of Marketing Eddie Guevarra, and Senior Business Development Manager Luke Bowles. Toge…
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#135 – Five Ways to Wellbeing: Rachel Baker
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Today on the Sales Transformation Podcast it’s a brand new episode of our Five Ways to Wellbeing series with Luke Bowles and special guest Rachel Baker, Business Manager at Autoglass. Together they discuss Rachel’s personal mental health journey, including how counselling not only helped her but enabled her to help others as well. Rachel also outli…
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#134 – Best of Five Ways to Wellbeing
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Good news for fans of our Five Ways to Wellbeing series with Luke Bowles – a brand new episode is on its way soon! In the meantime, we’re taking a look back at some of the highlights from the show so far. How many of the five ways have you incorporated into your daily life? Connect with Luke Bowles on LinkedIn Join the discussion in our Sales Trans…
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#133 – SAP’s new way of nurturing sales talent through apprenticeships w/ Lindsey Rowe
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On this episode of The Sales Transformation Podcast Phil is joined by Lindsey Rowe, UKI Head of Purpose Programmes & Sustainability GTM at SAP, to discuss their sales apprenticeship programme. In just 11 months SAP have already been named number 13 on RateMyApprenticeship’s list of the best 100 apprenticeship employers. Lindsey takes us through how…
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REVISITED: #50 – Drive the Performance of Your Key Accounts: An intimate dinner with Introhive
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We’ve got one more episode of The Sales Transformation Podcast to revisit in celebration of the announcement of Global Sales Transformation XIX: Cracking the Code of Key Account Management! This time we’re looking back at a dinner hosted by Introhive where Consalia Programme Director Brian Tilley spoke about how Relationship Capitalisation can unlo…
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REVISITED: #7 – What is Purpose-led Account Planning?
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This week on The Sales Transformation Podcast we’re revisiting another early episode on key account management ahead of GST XIX in November. In this episode Phil sat down with Alf Janssen and Darragh Power from SAP to talk about how “purpose” can play a key role in account planning. Original episode description: How many of us practice ‘Purpose-led…
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REVISITED: #22 – GST XVI - Key Accounts: Where Values and Value Intersect
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With the recent announcement that the theme for GST XIX is “Cracking the Code of Key Account Management”, we thought we’d dig through the archives and revisit a talk from GST XVI from Phil and Introhive’s Ryan O’Sullivan this week on The Sales Transformation Podcast! Original episode description: After a long 2 year wait, our beloved GST Event retu…
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#132 – Writing the book on Transformational Sales Leadership (Part 2) w/ Rainer Stern & Sakis Tassoudis
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It’s time to hear from two more contributors to the Transformational Sales Leadership: Sales Leader Perspectives book on today’s episode of the Sales Transformation Podcast. This time it’s the turn of Rainer Stern and Sakis Tassoudis. The book is an anthology, with each chapter by a different author bringing new insights from both their academic st…
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#131 – Transforming sales careers with degree apprenticeships: insights from Siemens
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Today on The Sales Transformation Podcast we have a recording of our recent live webinar with Siemens exploring their sales degree apprenticeship journey. Consalia’s Academy Director, Dr Louise Sutton, hosts three guests from Siemens: Sales Apprentices Lucas Laurie and Mike Eastham, and Early Career Professionals Manager Johnny Mathieson. Together …
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#130 – Making sales a profession you can love w/ Mark Cox
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Today on The Sales Transformation Podcast Phil is joined by Mark Cox, founder of In The Funnel and host of the Selling Well podcast. Ahead of the release of Mark’s new book, Learn to Love Selling – The Universal B2B Sales Playbook, he discusses his aims for the book and some of the key areas it covers. The discussion also turns to the importance of…
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It’s been a while since our last “best of” episode on The Sales Transformation Podcast, so this week we’re bringing you some of the highlights from the year so far. Connect with Philip Squire on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest ep…
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#128 – Mastercast: What can we learn from philosophers about ethical sales leadership? w/ Sakis Tassoudis (2021)
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In this Mastercast episode Phil is joined by Sakis Tassoudis, Managing Director at SAP Fioneer to discuss his master’s dissertation on ethical sales leadership. Having been born in Greece, Sakis looked to the ancient greek philosophers for inspiration during his studies. What he found was that many of their ideas remain relevant even in the modern …
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#127 – An academic lens on sales hiring and compensation w/ Frank V. Cespedes
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This week on The Sales Transformation Podcast Phil is joined by Frank V. Cespedes, Senior Lecturer of Business Administration at Harvard Business School. Frank has authored several books on sales and marketing, with his most recent work focussing on sales management. In this episode he and Phil explore at two of the most important skills for any sa…
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#126 – Professionalising sales education standards w/ Dr Louise Sutton
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Today on The Sales Transformation Podcast Phil is joined by Consalia’s own Academy Director, Dr Louise Sutton, whose contributions to both Consalia and the sales profession as a whole cannot be overstated. Louise talks about her completion of a Doctorate in Professional Studies by Public Works and the creation of the Level 6 Business-to-Business Sa…
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#125 – Mastercast: How emotions can make or break transformation w/ Barbara Crane (2020)
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Today on the Sales Transformation Podcast Phil sits down with Consalia master’s graduate Barbara Crane for a Mastercast episode. Barbara chose to focus on transformation and change management for her dissertation, specifically looking at how it is frequently people, not processes, that get in the way of progress. She and Phil also discuss differing…
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#124 – A doctoral journey to find the future of sales (Part 2) w/ Philip Styrlund & James Robertson
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Today on The Sales Transformation Podcast it’s the second part of Phil’s discussion with Dr Philip Styrlund and Dr James Robertson from The Summit Group. The conversation picks up right when the last episode left off, so if you haven’t listened to that one yet please go and check it out first! This time the three doctors discuss the work of Dr Fred…
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#123 – A doctoral journey to find the future of sales (Part 1) w/ Philip Styrlund & James Robertson
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The discussion on today’s episode of The Sales Transformation Podcast was so expansive it needs two episodes to hold it all! It’s no surprise with not one but two amazing guests: Dr Philip Styrlund, CEO & Owner of The Summit Group, and Dr James Robertson, President at The Summit Group. Together they discuss their experience of gaining doctorates in…
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#122 – How do we address the challenge of professionalising sales? w/ John Barrows
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Today on The Sales Transformation Podcast we have a reupload of a conversation that originally took place earlier this year on the Make It Happen Mondays podcast with John Barrows, CEO of JB Sales. John is on a mission to professionalise sales, so naturally Phil was delighted to join him to discuss his own work toward the goal of elevating our indu…
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#121 – From door-to-door to social selling w/ Alex Abbott
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This week on The Sales Transformation Podcast Phil is joined by Alex Abbott, Conversation Creation Specialist at Supero and co-founder and presenter at SalesTV.live. Alex walks us through his varied career, in which he has run the gamut of different sales roles from knocking on doors selling vacuum cleaners to SAAS deals with an average order value…
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#120 – Writing the book on Transformational Sales Leadership (Part 1) w/ Grant van Ulbrich & Barbara Crane
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It’s the first part of a very special series of podcasts this week as we celebrate the release of a new book: Transformational Sales Leadership: Sales Leader Perspectives. The book is an anthology of chapters each written by an alumnus of Consalia’s master’s programme. Each one takes a fresh look at sales issues old and new, bringing new insights f…
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#119 – Five Ways to Wellbeing: James Talbot
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It’s time to join Luke Bowles for another episode of our Five Ways to Wellbeing series! This week Luke is speaking to his old school friend James Talbot, UK Managing Director at Sozio. As always, they go through the Five Ways to Wellbeing, exploring the different methods we can all use to keep ourselves mentally healthy. James also explains why he …
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#118 – Mapping out challenges through coaching w/ Claudia Filsinger
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This week on The Sales Transformation Podcast Phil speaks to Claudia Filsinger, the Founder and Managing Director of coaching and consultancy firm Moving Maps. Having lectured in business, career management and coaching at Oxford Brookes Business School and become an accredited executive coach herself, Claudia founded Moving Maps to help clients pr…
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#117 – Mastercast: Do business leaders still underestimate the importance of mindset? w/ Jesper Illum (2024)
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It’s time for another episode in our Mastercast series on The Sales Transformation Podcast! This time Phil sat down with Jesper Illum, Country Manager at IFS Denmark, to discuss his master’s dissertation. Jesper chose to focus his studies on an area close to Phil’s heart: mindset. Specifically, he wanted to find out if, despite decades of research,…
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#116 – March AMA: Cracking the Code of AI in Sales w/ Axel Ferreyrolles
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This week on The Sales Transformation Podcast it’s our latest AMA session, with special guest Axel Ferreyrolles, Head of Innovation and Transformation at SAP. Phil and Axel discuss how AI technology is going to affect the world of sales, and take questions from the audience on the reliability of AI analytics, how AI could bring sales and marketing …
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#115 – Five Ways to Wellbeing: Inga Drabble
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It’s the next episode in our Five Ways to Wellbeing series this week, and Luke is joined by Inga Drabble, Business Development Executive at Sharp. Together they discuss charity, yoga, gratitude, and much more as they talk through how Inga uses the Five Ways to maintain her mental health in a stressful industry. Highlights include: [05:33] – What a …
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#114 – GST XVIII: Panel session – Cultivating Tomorrow's Sales Leaders: Navigating the Evolving Landscape of Sales and Leadership
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It’s the final recording from GST XVIII on The Sales Transformation Podcast this week: the panel session featuring Paul Devlin, COO of Causeway, Professor Vlatka Hlupic, CEO of Management Shift Solutions Limited, and Dr Grant Van Ulbrich, Sales Transformation Director at Royal Caribbean Cruises. Together they discuss what being “future ready” means…
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#113 – How a master's qualification in sales can transform your selling w/ Fred Diamond
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This week on The Sales Transformation Podcast it’s Phil’s turn to be interviewed by Fred Diamond, in a chat that originally appeared on his Sales Game Changers Podcast last year. Phil discusses what drove him to work with Middlesex University to create the Consalia sales master’s, as well as what to expect when applying and studying for your qualif…
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#112 – GST XVIII: Crafting the Future of Sales Leadership: Unlocking ICP Insights, Cutting-Edge Tech, and Sales Excellence w/ Ofer Zilberman
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It’s another talk from Global Sales Transformation XVIII this week on The Sales Transformation Podcast, this time from Ofer Zilberman, Global Head of Sales Operations at Board International. In this session, Ofer walks us through how he leveraged the ever-growing power of technology to build an ideal customer profile (ICP) for Board, leading to mas…
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#111 – Five Ways to Wellbeing: Eddie Guevarra
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In the second episode of our Five Way to Wellbeing series, Luke Bowles sits down with Consalia’s very own Head of Marketing Eddie Guevarra to discuss the ways he maintains his mental wellbeing. Eddie talks about how becoming a father, studying for a master’s, and throwing himself into CrossFit have all helped his mental health, even when they pose …
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#110 – Mastercast: Awakening an unquenchable thirst for knowledge w/ Simon Topley (2021)
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Join us on The Sales Transformation Podcast for another of our Mastercast episodes, spotlighting one of our amazing master’s programme graduates. This week it’s the turn of Simon Topley, Sales Centre Manager at Royal Mail. Simon began his career at Royal Mail as a postman before shifting into sales. Many years later he found himself on another tran…
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#109 – GST XVIII: Ethical AI in Sales Technology: Navigating Data Privacy, Bias, and Transparency w/ Lennie Monteiro
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Is your company ready for the AI revolution? This week on the Sales Transformation Podcast it’s another talk from Global Sales Transformation XVIII by Lennie Monteiro, Director of Sales Performance at Sysco Canada. A lot of organisations are excited about the potential of AI, but have they addressed the ethical concerns? In this session Lennie guid…
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#108 – January AMA: What will be the hot sales topics to watch for 2024?
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It’s our first AMA session of the year! This week join Phil Squire and Will Squire as they explore some of the big issues that are going to be impacting the world of sales in 2024. Is efficient, data-driven selling going to become more important than ever? Will AI change the RFP process? Are salespeople going to start putting green and ethical poli…
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#107 – GST XVIII: Royal Mail's Evolution: Navigating 500 Years of Change and Shaping a Resilient Workforce for the Future w/ Jon Nicholson
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In the second of our talks from Global Sales Transformation XVIII Jon Nicholson, Sales Director at Royal Mail, explores the history of innovation at such a large legacy organisation. How do organisations like Royal Mail prepare for the future? The answer, Jon argues, is more than just using the latest technology: it’s people. Highlights include: [0…
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#106 – Five Ways to Wellbeing: Carly Ford
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It’s a very special week on the Sales Transformation Podcast as we kick off a brand-new series hosted by Luke Bowles - “Five Ways to Wellbeing”. The Five Ways were originally outlined in a report from the New Economics Foundation, and are designed to be key actions everyone can take to improve their mental welfare. They are: Connect Be active Take …
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#105 – GST XVIII: When the future gets here, will you know how to sell it? w/ Cathy Ward
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Welcome to the first of our uploads of talks from Global Sales Transformation XVIII! First up it’s an introduction by Consalia CEO Phillip Squire, followed by our keynote talk from Cathy Ward, Founder of the Future Ready Agency. In this session Cathy discusses why organisations find change so hard, and how adopting a common language for talking abo…
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REVISITED: #1 – What’s the difference between Sales Training and Sales Education?
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We’ve had lots of new listeners join us over the past year, so we thought it would be a good idea to go all the way back and revisit our very first full episode! Original episode description: In this episode, Dr Philip Squire talks to Louise Sutton, Academy Director at Consalia where they explore the journey that they’ve experienced so far in setti…
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#104 – Making New Year’s resolutions stick: December AMA w/ Grant Van Ulbrich
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This week on The Sales Transformation Podcast it’s our final AMA session of the year, with special guest Dr Grant Van Ulbrich, Sales Transformation Director at Royal Caribbean! Grant is a Consalia alumnus and Founder of SCARED SO WHAT, a new framework for managing personal change. Who better to guide us through some of the changes we’ll be making i…
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#103 – Best of Leading Sales Transformation Masterclasses
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As we head towards the end of the year join us this week as we look back on some of the best moments from our Leading Sales Transformation Masterclasses with Rainer Stern, Axel Ferreyolles, and Dr Grant Van Ulbrich. We’re excited to do more of these sessions in the future, so watch this space in 2024 for news of the next Masterclass! Connect with P…
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#102 – A sneak peek at some of the GST XVIII highlights
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This week we held our 18th annual Global Sales Transformation event, so we’re giving you all a sneak peek into this year’s speaker sessions! Have a listen and keep your eye out for the full recordings on our social channels. Connect with Philip Squire on LinkedIn https://www.linkedin.com/in/philipsquire/ Sign up for our Sales Transformation communi…
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#101 – We’ve launched Consalia Online!
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We’re very excited to announce the arrival of Consalia Online – our e-learning solution based on the Consalia values-led philosophy of sales education. On this special episode of the Sales Transformation Podcast, Phil sits down with Will to discuss how Consalia Online came about and why we’re so excited about the possibilities it opens up for trans…
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#100 – GST XVIII Preview: What is the "Future Readiness Framework"? w/ Cathy Ward
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Our upcoming Global Sales Transformation event this year is Consalia’s 18th and what a topic we have in store for attendees! This year, we are thrilled to announce Cathy Ward, Operating Partner at Keensight Capital and the visionary founder of The Future Ready Agency, as our keynote speaker. Cathy will guide our attendees through the nuances of her…
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#99 – How to generate sales-ready leads: October AMA w/ Kevin Kelly
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It has been a while since our last AMA, so we were very excited to host the October Ask Me Anything webinar all around the topic of generating sales-ready leads. It’s a topic that we know is on the top of both sales leaders and enablement professionals’ minds and was also the most-voted option on a recent LinkedIn poll that we ran. Phil was joined …
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#98 – Swimming against the current to champion a values-led sales culture w/ Alan Versteeg
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This week on The Sales Transformation Podcast Phil is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Alan had a rough start in sales – he was fired from his first four jobs! It wasn’t until he completely transformed his mindset that success started to follow: he realised that successful salespeople are successful because o…
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#97 - Winning Large Complex Deals Trilogy pt. 3: The role of culture and collaboration in securing wins with Jan Laros
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After a short hiatus this week we conclude our “Winning Large Complex Deals” trilogy of episodes examining the unique challenges and opportunities that major deals hold for salespeople. On this episode Phil is joined by Jan Laros, Sales Director at McCoy, who has achieved major deals by deploying the Consalia Sales Mindsets in his own selling. Jan …
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