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The Visual Lounge

TechSmith Corporation

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Visuals and videos are powerful, but creating them can feel overwhelming. Yet they are essential to creating content that impacts understanding, helps improve communication, and can save you and the viewers time and money. The Visual Lounge is a place where we talk about creating and using visuals and videos for all sorts of communication. Whether you’re creating a course to help your organization roll out new software, an educator learning to better communicate with your students, or a mark ...
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Fire Your Tech Guy is written by the founder and main consultant at a Bay Area technical consulting firm. Most of his clients are running either Mac or PC, and are more interested in the success of their business than the success of their computer systems. Some people hire help to do this for them; others wing it and do it themselves or make someone do it internally. We are here for both of you. The savvy business owner needs some help, and we shall help. Topic suggestions are suggested via ...
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Are you overcomplicating your videos? Great editing software comes packed with features that can transform simple videos into an all-singing, all-dancing production. But just because those features are there doesn’t mean you have to use them… Sometimes less is more. Matt Pierce dives into the art of simplicity in video production in this week’s epi…
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The success of any instructional piece of content is in how well the information is retained, memorized and actioned. After all, we want the lessons we teach to have an impact. So, if you want to level up your instructional design skills, you need to know how people actually learn first and foremost. In this episode, we revisit a fascinating discus…
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Matt Pierce dishes out exciting updates for Camtasia 2024 in this mini episode. Enhanced functionality around dynamic captioning plus new color labels for the timeline are two features that will help to make your editing experience a lot smoother – something we can all get behind! He also teases an upcoming video mastery workshop at DevLearn in Las…
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Have you ever needed a great story to help with your training? This episode focuses on the power of storytelling with Rance Greene, the Founder of School of Story Design and Needastory.com. Host Matt Pierce and Rance explore the essential elements of compelling stories, including conflict and relatable characters, and how they can be used to drive …
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You asked, and we’re here to answer! Host of The Visual Lounge Matt Pierce has collected some of the most burning questions video trainers have about the art and science of making great videos. Ever wondered how to coach a camera-shy subject-matter expert to shine on screen? Matt's got you covered with tips that'll turn even the most reluctant expe…
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Who is your audience and what do they need? Whenever we create content, this should be top of mind. Whether we’re creating something fun and entertaining or educational and skill-based, our audience’s response and experience are the ultimate measure of success. But what do people want to see in videos? The good news is you don’t have to guess! We l…
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Let’s face it, talking to a camera is not something that comes naturally to anyone. And it can be daunting to look at that lens and come up with something coherent, energetic, and valuable to say once you hit record. But just like many things in the world of video, it’s a skill you can learn and this episode breaks down how to improve your on-camer…
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Let’s get those creative muscles working! The secret to great learning content is just as much about creativity in your messaging as the content itself. How you deliver your content is key to that information being absorbed and remembered, so don’t be afraid to get a little creative. In this episode, host Matt Pierce sits down with Tim Slade, Found…
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Did you know that humans process visual information 30 times faster than blinking? And that we’re far more likely to remember things we see than things we hear or read? In other words, there’s a good reason that marketing and educational content have become so visual-centric. Visual content is the very best way to get your audience to consume, unde…
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What does it take to design a software certification program that remains relevant even when that software gets a fresh update? In this episode of The Visual Lounge, Jeff Batt, the Owner and Content Author of Learning Dojo, shares his journey to create Camtasia's certification program. Jeff talks about the challenges of maintaining a certification …
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How do you know if your video content is genuinely resonating with learners, or is it just another piece of corporate training that gets lost in a busy day? In this episode of The Visual Lounge, host Matt Pierce sits down with Richard Fleming, a seasoned filmmaker and learning designer for his company Sage Media, to dig into what truly makes effect…
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Can AI help you make educational videos? In this episode of The Visual Lounge, host Matt Pierce sits down with AI and L&D expert Josh Cavalier, the Founder of JoshCavalier.ai, to explore how to effectively use AI. Josh is quick to point out that AI isn’t a replacement for our expertise and skills, but it can act as a handy partner to help you strea…
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Did you know that making your educational content more accessible can enhance the learning experience for everyone? In this episode of The Visual Lounge, Matt Pierce sits down with accessibility advocate and CEO of Build Capable, Sarah Mercier, to explore the world of accessible learning design. We hear about Sarah’s journey and insights on making …
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What is “practical video,” and will it become the future of instructional video creation? Practical video involves creating not just video, but also immersive experiences. Debbie Richards, Chief Technology Officer at Creative Interactive Ideas, sits down with Matt Pierce on The Visual Lounge to talk about the practical applications of video in inst…
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Did you know that there are more AI-generated images now than there are photos in the entire history of photography? It’s a mind-blowing stat when you think about how fast things are moving! Join host Matt Pierce on The Visual Lounge as he sits down with Stella Lee, a seasoned expert in education technology at the Learning DevCamp. Together, they e…
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Creating videos can be a lengthy process with many tools and people involved. But when the pandemic hit, TorranceLearning had to adapt fast and figure out a way to make high-quality videos without having a team in the studio all at once. In this episode of The Visual Lounge, we sit down with Megan Torrance, CEO of TorranceLearning, to explore how s…
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Do you edit videos with your eyes or your ears? It may sound like an odd question, but hear us out! Many video editors focus on visuals first, which are definitely important. But audio is just as (if not more) important to your videos. In fact, the number one reason why people stop watching a video is poor audio. Joining this episode of The Visual …
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What comes to mind when you think of workplace communication? Do your eyes glaze over when someone fires up the latest PowerPoint presentation? Sadly, boring workplace comms is pretty common, but it doesn’t have to be that way. In this episode of The Visual Lounge, Matt has a great conversation with Grant Crowell from Design Laboratory Inc, a Senio…
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With over two decades of experience at the crossroads of education and technology, Instructional Designer Ephraim Ross provides invaluable insights on the significance of craftsmanship in your work during his appearance on The Visual Lounge. Hosted by Matt Pierce, this episode dives deep into tips and best practices for creators, focusing on visual…
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How can we create videos that people pay attention to? With many in the content world claiming that attention spans are shrinking, The Visual Lounge host, Matthew Pierce, has a different take… In this episode, Matt explains why he believes that attention spans aren’t the problem. It’s just that there’s so much content battling for our attention (ne…
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Today’s global businesses want to make sure their messages are heard far and wide. But sometimes, that means crossing a language barrier. Whether it’s marketing content or training content, getting your message across quickly and effectively is critical. Poorly translated materials could put a spanner in the works of what you’re trying to achieve. …
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On this podcast, we talk about creating video. We talk about editing video. But then there's the art of distributing your video and getting it out there so people can find it. And having your audience find it is a critical piece of the puzzle! Of course, we’re referring to search engine optimization (SEO). In this episode, we welcome SEO coach and …
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Is AI really coming for your job… or will it enhance it? In this episode of The Visual Lounge, host Matt Pierce discusses the importance and practical uses of AI with Brian Sykes, the founder of AdJourney, plus a seasoned branding and marketing strategist and expert in generative AI. They cover ways to integrate AI into everyday tasks, explore vari…
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“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The legendary quote from Maya Angelou sums up the take-home message of this episode nicely. In this episode of The Visual Lounge, we welcome Anastasia McCune, Instructional Designer for ChalkDust Consulting and eLearning Media C…
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Nowadays, trainers and L&D professionals often turn to the power of video to deliver training. But a video alone doesn’t guarantee your viewers will learn and retain the information. So how do you create a video that provokes true learning? In this episode of The Visual Lounge, we’re joined by Jonathan Halls, the President and CEO of Jonathan Halls…
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As the saying goes, “a picture is worth a thousand words.” Visuals are a quick, efficient, and effective way of getting your message across, so your audience understands and retains key information. But how do you create effective visuals? In this episode of The Visual Lounge, we welcome back Mike Parkinson, keynote speaker and trainer, Principal o…
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What makes great educational content? We dig into the anatomy (quite literally) of what makes a successful video in this episode with Taim Dawod, a recently graduated medical doctor who found success on YouTube. Taim began his channel as a way to learn and remember information in med school, but quickly realized that he wasn’t the only one benefiti…
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It’s no news that our attention spans are tiny in the modern world of online content, social media, and everything else on the internet. For video creators, this means it’s a constant battle to grab attention and share information that people absorb. You might think you’re safe in the L&D space. After all, workplace educational content means you ha…
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If you want to level up your content creation game and make the best videos possible, grab a pen and take some notes from this episode. We sit down with the Co-Founders of Millbrook Studios, Carl Lechner and Tripp Green, to hear about what makes a great video and how you can improve the performance of your content. Carl and Tripp share tips on how …
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New ways of working, besides being in the office all day, have been a huge talking point since the pandemic pushed many of us into remote or hybrid work. But is this trend dying down in 2024? We published the 2024 Workplace Flexibility Trends Report recently to dig into what the data says about workplace flexibility today. To talk through the findi…
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At first glance, it might seem that marketing and Learning and Development (L&D) are very different. But if you dig a little deeper, they both have similar goals – to grab attention, raise awareness, and spread a message to the audience. So, what can L&D creators learn from marketing? It turns out a lot! In this episode of The Visual Lounge, we spe…
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By now, many of us are content connoisseurs. With millions of videos out there in all different shapes and sizes, we need to be selective with what we consume vs. scroll past. So, is your imagery – whether that’s images or videos – resonating with your audience? We invited Leanna Pham, Director & Executive Producer of the widely popular Social Pros…
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Times have changed in the world of video creation. The “rules” of the past have been broken, issuing a new age of how we make and watch videos. Whether you’re a content creator, an influencer, or are creating videos in a corporate setting, you should still aim to master the basics of what makes a good video. After all, the goal of your video is to …
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Getting content out there fast is more important than ever. You don’t want to keep people waiting for your content, after all. But getting faster at video creation is no easy thing, and the last thing you want is to push out low-quality content just in the name of speed. In this episode of The Visual Lounge, we hear from Brandon Burtner, the Senior…
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With millions of videos at our fingertips, what is it that makes you stop scrolling and click on a video? Aaron King, an entrepreneur and filmmaker of the DeepSnap YouTube channel, joins this episode of The Visual Lounge to give his take on what makes scroll-stopping videos. We hear about how he got started in content creation, coming in from the w…
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Whether you’re in training, in learning development or you’re a creator making videos for your own YouTube channel, learning and understanding are key, which is why it’s great to welcome Dr Clark Quinn PhD back onto The Visual Lounge to talk about cognitive media. Dr Quinn provides learning experiences and design strategy to corporations, higher ed…
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Content creation is no walk in the park. While many underestimate what creators do all day, there’s a lot of work and necessary skills that go into producing content week in, week out. Joining this episode of The Visual Lounge is Britt Carter, the Creator Success Manager at GigaStar and one-half of the duo behind The Betting Belle YouTube channel. …
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How do you become a better video creator? Sometimes, other creators make the best teachers. Who better to learn from than those who have been in the same boat? In this episode of The Visual Lounge, we speak with Rob Balasabas, the Head of Partnerships & Community at Uscreen, whose top tip for creators is to surround yourself with other creators. Ro…
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Script or no script – which side are you on when creating videos? It’s one of the top debates in the video creation world, and there’s no clear-cut answer. After some recent experiments where we tossed out the script, we weigh up the pros and cons of scripting your videos in this episode. Joining the debate are TechSmith’s Ryan Knott, Marketing Con…
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Whether you’re a B2B or B2C brand, grabbing and holding your audience’s attention is everything. So could YouTube be the ideal place to build a dedicated, long-term following? On this episode of The Visual Lounge, Finn McKenty, founder of Punk Rock MBA and Head of Product at URM Academy, shares the benefits to creating YouTube content. He talks abo…
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Adding videos and GIFs to your customer learning strategy can add a brand-new dimension to your content. But what role do they play and how do you know which to choose? Videos are useful during the onboarding process and for evergreen content, whereas GIFs can be helpful to explain advanced concepts, says Greg Mead, Senior Instructional Designer at…
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If you’re a creative, pitching ideas to stakeholders can be stressful! So how can you adapt your strategies, control your variables and form ideas you’re proud to pitch? Guy Bauer, Founder and Creative Director of B2B video marketing agency Umault, tells us his tips and tricks as he joins The Visual Lounge. He says your first step should be to form…
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On The Visual Lounge, we often talk about getting better, leveling up, and improving how we make and use video by 1%. It's great to talk about, but what's the secret to that happening? Pretty easy; you have to do something. However, for that to work, you need to not just talk about it but make the time available to play, experiment, to try new thin…
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Creating video content can be a highly effective way to spread the word about your brand and build authority in your industry. But the toughest thing can often be just getting started… So how can professionals fight their fears and take those all-important first steps towards growing their business through video? On this episode of The Visual Loung…
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Whether or not you have a brand-new camera or premium microphone, you are missing a trick if you don’t unlock the power of storytelling. But what makes it so important? And how can video creators reap the benefits? YouTuber and video marketing course creator Amanda Horvath joins this episode of The Visual Lounge to share why storytelling should be …
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Creators can gain traction and build a dedicated following without hair and make-up, expensive cameras or top-of-the-range microphones – as long as they provide value to their audience. Sharing valuable messages in a friendly, informative and engaging way is more than enough to start seeing success, says YouTuber, food blogger and cookbook author L…
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Explore the art of efficient video creation with a focus on time management… Each stage of production takes consideration, time and effort, so what tools and processes can you put in place to streamline your workflow and create fantastic videos faster? This is part 2 of our fascinating conversation with YouTube creator, speaker and entrepreneur, Ni…
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For any video creator, efficiency is critical. Ideating, scripting, recording and editing can be hard work, so what can you put in place to make things run more smoothly? On this episode, we ask Nick Nimmin, YouTube creator, entrepreneur and speaker for his tips and tricks. He takes a deep dive into his content creation strategy, explaining how he …
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Whether you create videos for YouTube or internal training content, you should have one top priority – keeping your audience engaged. But what steps can you put in place to make sure this happens? And what should you do if your videos aren’t making the desired impact? On this episode of The Visual Lounge, Matt Pierce shares top tips for making enga…
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Whatever type of presentation you’re delivering it’s important to remember that building a relationship with your audience is paramount. Your slides are not the presentation, you are the presentation, says Senior Director, Customer Education, Leslie Chamberlain. Leslie joins this episode of The Visual Lounge to guide us through making effective, “s…
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