Best Friends Amanda and Courtney deep dive into true crime cases with an empathetic standpoint. They focus awareness mainly on lesser known crimes and crimes against those deemed extra vulnerable. Occasionally, the hosts will cover more well known cases due to relevance or a particularly fascinating element. The bees (the honeybee) is seen as synonymous with victims and survivors. We must always protect the bees. We must always let their voices be heard. We must not stifle the buzz of the be ...
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Breaking down science, technology, engineering and math in a way that the rest of us can comprehend and utilize in our daily lives. Imagine a Lex Fridman for the everyman, translating the complex thoughts of the worlds greatest thinkers like Lee Cronin, Razib Khan and the CTO of Signal, preeminent encrypted messaging app. This podcast is inspired by Andrew Huberman, Lex Fridman, Chamath Palihapitiya, Jason Calacanis, David Sacks, David Friedberg, Jocko Willink, Tim Ferris, Balaji Srinivasan.
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SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2024 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the third book and third series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “This is the most actionable book in SEO! A must-read to go through the top tips for the year.” ALE ...
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Focus on building a strong, recognizable brand - Dani Leitner
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18:00
David and Dani discuss the importance of focusing on building a strong, recognizable brand around a specific topic, so people automatically think of you, ensuring that regardless of changes in algorithms, your brand remains a go-to source. Discussion topics include: How do you build a strong, recognizable brand around a specific topic? How can you …
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Team up with AI by using the Cyborg Method to deliver content - with Tom Winter
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16:16
In this episode, Tom Winter and David Bain discuss why you should team up with AI by using the "Cyborg Method" to deliver content. Discussion points include: How do you team up with AI? What AI do you recommend working with? How do you deliver content that is more valuable than you could before? How do you know it is more valuable than previous con…
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If you have a strong, authoritative domain, publish as much as you can - with Michał Suski
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16:56
In this episode, Michał Suski and David Bain discuss why, if you have a strong, authoritative domain, you should publish as much as you can. Discussion points include: How do you know if you have a strong, authoritative domain? What metrics do you use? How do you make your domain more authoritative? What do you mean by ‘publish as much as you can’?…
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Learn About Zero-Lead Marketing - with Luca Tagliaferro
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17:17
In this episode, Luca Tagliaferro and David Bain discuss "Zero-Lead Marketing". Discussion topics include: What is Zero-Lead marketing? What standalone insights and information are you referring to? Why is there no need to convert? What are the benefits to this? How does this impact SEO strategy? How does it work with other channels?…
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Log files analysis is still an underrated source of SEO knowledge - Julien Deneuville
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16:57
We're in 2024 and log files analysis is still an underrated source of SEO knowledge. David and Julien discuss: What is log file analysis? How do you get access to your log files? Where are log files stored and are everyone’s log files a similar structure? What software do you use to analyse your log files? What do you look for when analysing your l…
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Look at SEO holistically, from an entity building perspective - Adam Collins
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18:04
Look at SEO holistically, from an entity building perspective. Onpage, but largely offpage also. Ensuring those foundational layer links & signals are in place. To focus on this, rather than obsessing and spending thousands on guest posts. David and Adam discuss: What is holistic SEO? What are the key elements to building a successful online entity…
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Focus on User Intent - Amanda Walls
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18:40
Focus on User Intent and build content, authority and a website experience that matches that and helps them to get towards their goals. David and Amanda discuss: How do you focus on user intent? How do you prefer to categorise user intent? How do you define a user’s goals? How do you build content, authority and a website experience that matches us…
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Save time, increase efficiency, and minimise errors - utilise automation - Jonathon Roberts
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20:43
To save time, increase efficiency, and minimise errors, utilise automation for auditing your websites. David and Jonathon discuss: What automation is key? What software do you use? How much time do you save? Why do you minimise errors and what errors do you tend to minimise? How often should you audit your websites? What are the primary issues that…
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Create the best content, and you'll succeed regardless of changing rules - Ana Llorente
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15:45
SEO is constantly evolving, but one thing remains constant: Google's goal is to provide the best results for users. While the signals (CTR, time on page, etc.) may change, Google's focus on quality does not. By creating the best content, you'll succeed regardless of changing rules. David and Ana discuss: How do you optimize for Google to provide th…
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Use AI to gain deeper insights into user intent and refine your keyword strategy - Azahara Corrales
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16:46
David and Azahara discuss the importance of using AI to gain deeper insights into user intent and refine your keyword strategy. Talking points include: How do you use AI to gain deeper insights into user intent? How do you ensure that you’re targeting the right users? How does this lead on to refining your keyword strategy? How do you make sure tha…
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Why you shouldn't let your technical SEO slip after the Helpful Content Update - Andy Frobisher
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17:05
David and Andy discuss why you shouldn't let your technical SEO slip after the Helpful Content Update. Talking points include: Google launched the Helpful Content Update in mid-2022. What was that about, and has anything changed since then? How has the helpful content changed SEO? Why do you say that you shouldn't let your technical SEO slip after …
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It's crucial to diversify your content strategy in the age of AI - with Carlos Estevez
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17:01
David and Carlos discuss why it's crucial to diversify your content strategy in the age of AI. Talking points include: How would you summarise the way that AI is transforming content marketing? Why diversify your content strategy with video? Why did you mention TikTok first? What does a good TikTok SEO strategy look like? Why does this fit into the…
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Accept you don't know what is going on - with Kalin Karakehayov
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16:06
David and Kalin discuss the importance of accepting that you don't always know what is going on. Talking points include: What do you mean by that? What precisely do you have to accept you don't know what is going on? Why does this matter? How does this impact the way that you actively do SEO? How does this impact the software that you work with? Ho…
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Ensure your link-building strategies align with user needs rather than algorithms - Tamara Novitović
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17:30
David and Tamara discuss the importance of ensuring that your link-building strategies align with user needs rather than algorithms. Talking points include: How do you align your link-building strategies with user needs? What kind of user needs are you referring to? You talk about evading spam risks during core updates - what spam risks are you tal…
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Expand your content ideation and keyword research beyond Google - with Rejoice Ojiaku
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18:40
David and Rejoice discuss why you should expand your content ideation and keyword research beyond Google. Talking points include: What do you mean by Social Media SEO? How do people begin their searches on social media? How do you track this? How can you determine the most appropriate content ideas to be targeting? How do you optimise for social me…
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Utilise your internal data to find exactly what your customers want - with Naomi Francis Parker
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16:50
David and Naomi discuss the importance of using your internal data to find exactly what your customers want. Talking points include: What internal data should you be utilising? What are examples of wishes that you’ve discovered that customers are looking for? What sort of experience are you talking about when you’re saying that this is what you sho…
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Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello
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16:45
David and Lucia discuss the importance of breaking the built-in failure cycle and running campaigns that delight your client. Talking points include: What is the built-in failure cycle? What causes it? What can you do to stop it and change it? What are examples of campaigns that delight a client? How do you make this more likely to happen in the fu…
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TTR - Time to Result - is key when planning page content - with Dan Taylor
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18:27
David and Dan discuss why Time to Result - is key when planning page content. Talking points include: What do you specifically mean by TTR - it sounds like Largest Contentful Paint! What are the key ways to ensure that the user’s key initial focus is on the content that is likely to satisfy their query? What are some of the mistakes that websites m…
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Don’t let AI take over your content strategy - with Alex Moss
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David and Alex discuss the importance of not letting AI take over your content strategy. Talking points include: What is a good use of AI? How do you know if you’re using AI too much? How do you measure the impact of creative, helpful and unique storytelling? Why will this always shine through? Why won’t AI ever take over creative, helpful and uniq…
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Update your information on Wikipedia/Wikidata - with Josh Greene
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David and Josh discuss the impact of updating your information on Wikipedia/Wikidata. Talking points include: What is Wikidata for the uninitiated? How does Wikipedia and Wikidata impact search results? How does the new AI world use Wikipedia and Wikidata? What information do you need to update to take advantage of this? Should you update your Wiki…
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Change and challenges are inevitable in SEO - with Sarah McDowell
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David and Sarah discuss how change and challenges are inevitable in SEO, and what to do about this. Talking points include: How often is it changing? How often do rankings change? What trends do we need to look for? Should we bother with chasing algorithms? What is Google changing about the SERP? What do we do when Google takes something away? AI –…
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2024 will be the marketing era of “do more with less” - Adriana Stein
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17:13
David and Adriana discuss how 2024 will be the marketing era of “do more with less” and the way to do that with SEO is have air tight people operations. Talking points include: Why “do more with less”? Is this because of AI? In-house or agency side? What are the pros and cons? Can you get as much done? What is the ultimate team size?…
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Elevate the value of SEO by developing internal capabilities - agency vs in-house - Luis Rodriguez
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14:57
David and Luis discuss elevating the value of SEO by developing internal capabilities - agency vs in-house. Talking points include: Is in-house best? What should be done in-house vs agency-side? How do you identify what is best for you , benefits or downsides . What is more efficient? Importance of teams feeling familiar across organizations - is a…
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There's a lot that SEOs can learn from Paid Search - with Dave Cousin
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18:13
Dave Cousin believes that SEOs like to think Paid Search is easy, they get all the data they need in black and white; so why then don't we SEOs use paid search's data to make things a bit easier for us? Discussion points include: Why should SEOs be working more closely with paid search? How can paid search make the SEO’s life easier? What can SEOs …
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Staying Ahead in International SEO: Embrace & Keep Track of Relevant Events - Sara Fernández Carmona
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15:33
David and Sara discuss the importance of staying ahead in International SEO: embrace and keep track of market-relevant events. Talking points include: How do you ensure that you’re aware of every event? I can understand how an event can impact traffic and impressions, but how can an event impact rankings? Understanding user behaviour and intent - w…
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Businesses should get clued up on how to Influence their Local Knowledge Panel - Claire Carlile
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15:35
David and Claire discuss why businesses should get clued up on how to manage and influence their Local Knowledge Panel. Talking points include: What is Google’s New Merchant Experience? Why has Google done this? What do you have to do to sign-up? What is the upside? Is there any downside? How do you influence your Local Knowledge Panel BEYOND the f…
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Optimise your use of Google Business Profile - with Greg Gifford
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David and Greg discuss the importance of optimising your use of Google Business Profile. Talking points include: What are the key changes in Google Business Profile over the past year? How has the verification process changed? Google will restrict content or access if there's a violation of their policies - what are these policies? There are Cleare…
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Using generative AI to supercharge your productivity and business outcomes - with Si Shangase
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19:36
David and Si discuss the importance of using generative AI to supercharge your productivity and business outcomes. Talking points include: Why? What software and systems are you referring to? How do you set them up? How do you integrate this with the rest of your business and your clients? Are there any downsides?…
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Focus on outcomes rather than outputs - with Chris Alderman
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Chris Alderman shares that in 2024 you should focus on outcomes rather than outputs, and that best practices are great but they need to lead to your site being found easier. Discussion points include: What do you mean in practice by focusing on outcomes rather than outputs? What sort of outcomes do you like to focus on? How does this alter your SEO…
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Leverage AI to support you & accelerate your SEO workflows beyond content generation - Aleyda Solis
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16:27
David and Aleyda discuss the importance of leveraging AI to support you and accelerate your SEO workflows beyond content generation. Aleyda says: “Start leveraging AI for the day-to-day SEO tasks within your workflow in a smart way – in a way where you take care of the quality, but you use it to accelerate the tasks that you need to do.” What SEO w…
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Start incorporating programmatic approaches and rule-based automation into your SEO – Lazarina Stoy
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17:21
SEO and Data Consultant Lazarina Stoy offers up a new way of thinking about the way that you do your job, that is designed to give you more time and freedom to focus on what matters most now. Lazarina says: “Incorporate programmatic approaches. I’m specifically referring to rule-based automation for SEO best practices and AI-driven automation for p…
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Think better, rush less - with Katie McDonald
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18:27
David and Katie discuss the importance of thinking better, and rushing less. Talking points include: - We can use AI to get stuff done faster - For everything? - What should we use AI for? - We shouldn't rush the thinking part - What thinking part? - AI can't do that; it doesn't know your audience, not truly. - AI can’t do thinking? - Understand yo…
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Look after your CTR as the most precious KPI for your organic strategy - with Carmen Dominguez
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16:17
Carmen Dominguez shares with David Bain that in 2024 you should look after your CTR as the most precious KPI for your organic strategy. Talking points include: Why is your CTR so important? Why is click through rate a KPI? How do you keep track of your CTR - what software do you use? How do you identify the terms that you need to optimise for? How …
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If you want to progress with your SEO career, stop overworking - with Adrijana Vujadin
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16:38
David and Adrijana discuss if you want to progress with your SEO career, you should stop overworking. Talking points include: How much work is overworking? What if overworking is your company culture? What if you’re your own boss? Is it not OK to overwork at the start of your career? If you’re an SEO manager, how do you ensure that you don’t overwo…
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Learn Analytics To Better Understand User Behaviour - with Irina Serdyukovskaya
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David and Irina discuss the importance of learning analytics To better understand user behaviour. Talking points include: What aspects of analytics do SEOs have to master? What do we need to know about GA4? — GA4 offers a lot of options on how we can analyse content consumption and user funnels. How do you analyse content consumptions and how do we…
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Focus on tracking the metrics that matter, most aligned to your customer’s needs - Becky Simms
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15:48
David and Becky discuss the importance of tracking the metrics that matter, i.e. the actions most aligned to your customer’s needs. Talking points include: What are the metrics that matter? What are the metrics that don’t matter? Is focusing on ROI and focusing on the metrics that matter the same thing? How do you know what you should be measuring?…
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Know the importance of proper analytics, after all the changes with GA4 - with Gemma Fontane
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13:44
David and Gemma discuss the importance of knowing the importance of proper analytics, after all the changes with GA4. Talking points include: What does GA4 mean for SEOs? What specifically are the needs of SEOs in terms of data? Is it too late to change now? How to use GA4 to lead your SEO strategy How to use GA4 to lead your hollistic strategy How…
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Target low volume, high ROI keywords - with Araminta Robertson
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15:58
Araminta Robertson shares with David Bain the importance of targeting low volume, high ROI keywords in 2024. Key discussion points include: Why focus on keywords that have under 50 searches per month? What’s your perspective on targeting zero-volume keywords? How do you know if keywords are likely to be high ROI? How do you go about interviewing yo…
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Prepare a database for your brand, company, product, service, offering & yourself - Olesia Korobka
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17:12
David and Olesia discuss why you should build a database for your brand, company, product, service, offering & yourself. Talking points include: What is this database for? Is this for search engines? How does it help you understand your: - own marketing positioning, - Voice - customers better. Is this what users want instead of the SERP?…
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Learn to work with large volumes of data and assess scale - with Pedro Dias
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18:29
David and Pedro discuss the importance of learning to work with large volumes of data and assess scale. Talking points include: AI will gradually empower content creators to produce at scale, and SEOs to analyse large volumes of data - how? It's important to know what can be automated - what can, what can’t? It's time to move past algorithm-chasing…
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How to use SEO Data to improve processes & prevent future damage - with Marco Giordano
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20:05
David and Marco discuss how to use SEO Data to improve processes and prevent future damage. Marco says: “Use SEO data to improve processes and prevent future damage." What SEO data are we talking about here? “Mostly Search Console data, analytics, and crawl data from a crawler like Screaming Frog. If possible, you should be integrating non-SEO data…
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Google algorithms are all about signal input - with Kaspar Szymanski
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15:58
David and Kaspar discuss why Google algorithms are all about signal input. Talking points include: What is signal input? How can SEOs control signal input? Google seems to issue more and more penalties all the time. Should SEOs be worried? Does Bing Search matter? Does any other search engine matter? Once the latest hype fades, what does really cou…
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Stop focusing on links and link numbers and instead, focus on strategy - Lau Miguez
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16:27
Lau Miguez shares with David Bain that in 2024 you should stop focusing on links and link numbers and instead, focus on strategy. Discussion points include: Why shouldn’t you focus on links and link numbers? What do you mean by focus on strategy? What does your strategy look like? How does the strategy that you recommend result in more, better qual…
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What are the key elements of getting set up with your analytics? | Krzysztof Marzec
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17:58
David and Krzysztof discuss the key elements of getting set up with your analytics. Talking points include: What are the key elements of getting set up with your analytics? What is your definition of a bounce rate? How do you merge analytics with Google Search Console data? How do you record user sessions with Microsoft Clarity? What metrics are yo…
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Start doing SEO testing to prove the SEO concepts you preach - Olga Zarr (SEOin2024)
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David and Olga discuss the importance of doing SEO testing to prove the SEO concepts you preach. Talking points include: How do you know what to test? How do you test? What software do you use? How long should tests last? How often should you test? What shouldn’t you test? What don’t you test yet, but do you intend to test in the future?…
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Strive to achieve stakeholder buy-in in an ever evolving SERP - Sally Raymer (SEOin2024)
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14:49
David and Sally discuss the importance of striving to achieve stakeholder buy-in in an ever-evolving SERP. Talking points include: Why is this important? Who are the key stakeholders? How do you achieve stakeholder buy-in? How do you appeal to different stakeholders? How do you continue to work with different stakeholders? How does this impact the …
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Diversify your traffic sources - with Elena Dyulgerova
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16:06
According to Elena Dyulgerova, it;s essential that you diversify your traffic sources in 2024. Talking points include: Where are the best sources to diversify traffic sources from? What are the most valuable sources of traffic? How does Pinterest optimization work best in 2024? Is Pinterest only for e-commerce? How does this differ by industry? How…
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Raise the status of SEO within the business – with Ash Nallawalla
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17:13
Ash Nallawalla from CRM911 Digital believes that SEO deserves a bit more recognition – and businesses will benefit greatly from giving SEO managers a bigger voice. Discussion points include: Where in a corporate structure should an SEO manager sit? What do they need to control? What do they need to influence? How do they manage to climb the organis…
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Ensure that SEO takes its rightful place as a strategic business function – with Helen Pollitt
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16:21
Helen Pollitt says that you need to ensure that SEO takes its rightful place as a strategic business function. Discussion points include: Why has SEO been traditionally been considered a marketing channel? Why is it imperative that SEO is fully integrated into design, brand, engineering, customer services and UX teams? How should a company change t…
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As an SEO you need to think like a product manager - with Gus Pelogia
19:06
19:06
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Lejátszás később
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Tetszik
Kedvelt
19:06
Gus shares that you can improve your impact by taking inspiration from how product managers operate. Gus says: “Think like a product manager." "For me, it’s about following a process of discovery, testing, and seeing whether the things that you’re doing actually have an impact or not. Let’s say you believe that you can improve indexation on a websi…
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