The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in t…
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Why your products don’t rank on Google with Patrick Rice (NEWBIE)
31:10
31:10
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31:10
How to make your ecommerce store stand out with SEO Do you struggle to get your products to rank high on the search engine results pages? Last year we went through how you can improve user experience on site with Louis Smith. And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometime…
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Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today I’m answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web pag…
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REALITY SEO: Jane Fonti: How I doubled organic traffic to my online store
25:24
25:24
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25:24
There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I’ll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. W…
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EASY ECOMMERCE SEO: 5 focuses for 2024 (TOON TIP)
10:28
10:28
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10:28
Today is a tip episode, we’re going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024. I’m gonna be honest, I think that most ecommerce stores need to focus on some foundational elements. So let's jump in. Listen to all the tip episodes here. Freebies: Free webinar: Increase your website traffic (and sales) Th…
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How to be a better marketer in 2024 with Rand Fishkin (NEWBIE)
47:52
47:52
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47:52
Knowing your audience and cutting through the noise In 2024 with the rise of AI, it can feel like we’re moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more? Well obviously,…
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SEO for new websites; the first steps (TOON TIP)
11:21
11:21
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11:21
Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today we’re going to be talking about what the first steps are for a new website when it comes to SEO. Check out all the Toon tips h…
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SEO Predictions for 2024 with Kate Toon and Cyrus Shepard (NEWBIE)
40:43
40:43
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40:43
So here we are, a fresh new year to grapple the Google beast and get our site found online. But what should be our SEO priorities in 2024? What’s coming down the pipe? And what is old hat? Today I’m joined by one of our favourite guests on the Recipe for SEO Success podcast, Cyrus Shepard. We’re going to be rubbing our crystal balls together and ch…
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Easy SEO testing tactics: How to get better results with Logan Bryant (NEWBIE)
28:37
28:37
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28:37
Taking testing one step at a time Do you ever wonder how effective your site’s SEO is? You’ve put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing. But is it bringing in the clicks and sales? Because at the end of the day, ranking is nice, but you know what’s nicer? M…
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4 most common website issues (TOON TIP)
10:13
10:13
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10:13
Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today we’re going to be talking about the 4 most common website issues I see every day. Freebies: Free webinar: Incre…
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REALITY SEO: Elisha de Jonge: Getting Google on board with my rebrand
22:15
22:15
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22:15
Embracing techy SEO to get found online Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I’ll be talking to a former student of the Recipe For SEO Suc…
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How much should SEO cost? (TOON TIP)
14:57
14:57
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14:57
Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today we’re going to be talking about how much should SEO cost? Freebies: Free webinar: Increase your website traffic…
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Being green online with Ray Pastoors (NEWBIE)
30:27
30:27
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30:27
Now here’s me thinking that being online means I’m pretty green. My entire business is up in the cloud, with very few physical products, not much post, and a little shed in the back garden that uses minimal electricity. And I never use my printer, not because I’m green but because I can’t hook it up to my computer properly. But today’s guest is goi…
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6 ecommerce SEO questions answered (TOON TIP)
18:02
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18:02
So today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today I’m answering questions about ecommerce SEO. Freebies: Free webinar: Increase your website traffic (and sales…
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Google Search Console 101 with Sodiq Ajala (Newbie)
28:12
28:12
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28:12
Setting up a website is not a one-off process. In many ways, it’s like having a plant. Building your website and optimising it to be found is like setting up the nutrient-rich soil. Hitting publish for the first time is like planting a seed. Now you just sit back and see what happens right? No, much like that little seed, if you ignore it, it will …
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Need a speedy SEO Fix? These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee they’re 100% jargon and gobbledegook free. Today I’ll be giving you some top tips on Local SEO. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nib…
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Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)
42:37
42:37
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42:37
Showing Google you've got the goods Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation - check Confusing home page - check Bland category pages - check Cu…
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Why I’m sick of shitty SEO agencies (RANT)
16:03
16:03
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16:03
Okay, are you ready for a rant? I know I share interviews and chats. I’ve now started sharing tips and advice. But today it’s rant time. This Toon is angry and I want to share why. So today I’m getting stuck into shitty SEO agencies. What they do. Why they do it. And how to see the red flags before you get screwed. Ready? Let’s go. Freebies: Free w…
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What the eff are entities in SEO? with Nik Ranger (NEWBIE)
33:46
33:46
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33:46
Understanding how Google classifies context. The Google beast has come a long way since 10 blue links, doorway pages and exact match domains. But what’s changed the most is probably how we consider and use keywords. At beginner level we’re gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improv…
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I’ve started a new style of episode. I’ve had an amazing run of interviewing other humans but often you don’t hear that much from me. My tips, my advice. So I thought I’d start sharing that with you. After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free. Today I’ll be covering Core …
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Improving website user experience with Kevin Indig (NEWBIE)
36:39
36:39
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36:39
Leaving your audience satisfied with every click So you have your beautiful new website. You’ve carefully written the copy and paid an arm and a leg for a fancy pants design, you’ve even done a little SEO, optimising your images, writing titles and metas and making an effort to speed up your site. But you’ve noticed something odd when you look at G…
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Why does Google change things all the time? (TOON TIP)
18:13
18:13
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18:13
A complete history of algorithm updates (and why they matter) Google appears to be fiddling with things all the time, which can feel overwhelming for your average site owner. But the truth is most of the updates don’t impact small business website owners, and Google is pretty open about the big changes that you really need to take action on. In thi…
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10 basic SEO mistakes you’re probably making with Brendan Kelso (NEWBIE)
38:45
38:45
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38:45
Brendan Kelso and Kate Toon get back to basics It’s time to get back to basics. If you’re a regular listener to the podcast you’ll know we dive deep each episode into a different SEO challenge and adventure. But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites m…
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More Traffic, More Money: Building beautiful backlinks with Alan Silvestri (NEWBIE)
38:10
38:10
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38:10
Building quality backlinks and promoting your content I know, I know, backlinks are well-trodden ground, we’ve covered them before and we’ll likely cover them again. Because still after all this time, debate rages about whether backlinks really do make a difference to you ability to rank. Google encourages us to earn, not buy links. SEOs tell us to…
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Should I target zero-volume keywords? (TOON TIP)
14:32
14:32
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14:32
I’ve started a new style of episode. I’ve had an amazing run of interviewing other humans but often you don’t hear that much from me. My tips, my advice. So I thought I’d start sharing that with you. After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free. Today I’ll be answering the …
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