The Wellness Creator Podcast is your go-to source for expert insights and actionable tips in the evolving world of health, wellness, and spiritual-based business. Join us as we explore proven online growth strategies, chat about current trends, and interview fellow wellness creators who’ve managed to turn passion into profit by helping people live better, healthier lives.
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B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful. Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field. Whether you're crafting your inaugural influencer marketing initiative or ...
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Entrepreneur Inspiring Stories to Help Motivate, Build, & Grow Your Successful Business with a Master Class from Entrepreneurial Thought Leaders that tell it How It Is... Millionaire Interviews is actionable advice for the (future & present) Entrepreneur, Thought Leaders, Solopreneur, Youpreneur, and Small Business Owner. The host interviews Business Founders in the Product, Service, Real Estate, and Tech industries so they can teach you from their experience. Connect with other Listeners @ ...
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Tales of Female Badassery podcast is brought to you by the Not Sorry Club.(Find us on Instagram @Not.Sorry.Club)We’ve all heard those urban myths; the woman in the meeting that refused to take the notes.Or the guy that asked the woman ‘can you make the tea?’, and she’s the CEO, so...no.Such myths have inspired a generation of women to create boundaries, speak up, be bolder, and live unapologetically.But, for many of us, those stories seem like just that – stories. Fairytales. Myths.The Tales ...
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Vijay Peduru provides one million-dollar startup idea every Tuesday. These ideas won't help you build the next Instagram or Twitter, but would help you create a $2K to $10K MRR(Monthly recurring revenue) business. The goal is to help you accumulate half a million to a million dollars in 3-5 years. These ideas could be easily implemented without much tech background.
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Mastering Social Selling: An Interview with LinkedIn Expert Daniel Disney | Ep 31
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In this episode of Stop the Scroll, host Brianna Doe interviews Daniel Disney, an internationally renowned LinkedIn and social selling trainer, about social selling strategies, building audiences on LinkedIn, and influencer marketing. ========================================= Best Moments (01:21) Definition of social selling (02:36) Tips for gettin…
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How Technology Intersects with Movement Businesses
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In today's episode, we share a recent interview with Hannah Teutscher from the Pilates Exchange. Hannah speaks with Jeni Barcelos, the CEO of Marvelous, about technology for her series on how technology and AI intersect with movement. RESOURCES Learn more about Hannah and Christian here. Listen to the Pilate's Exchange's series on tech, AI and move…
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Building Long-Term Influencer Partnerships in B2B w/ Nicole Ponce of Semrush | Ep 30
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In this episode of "Stop the Scroll," host Brianna Doe sits down with Nicole Ponce, the influencer marketing team lead at Semrush, to discuss B2B influencer marketing strategies, successful campaigns, and the future of influencer marketing in the B2B space. ========================================= Best Moments: (01:35) Nicole's role as the first i…
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Why It's Important to Recommend the Things You Love
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Today, we discuss the benefits of having a resources page with affiliate links to make some easy side money. We discuss the different ways to promote and share affiliate links (and announce Marvelous' brand new page template for affiliate sales). HERE'S WHAT WE COVER: 0:00 - The unknown benefits of affiliates in the wellness industry. 03:36 - You'r…
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Building a Hybrid Influencer and Advisor Program for B2B SaaS with Natalie Marcotullio | Ep 29
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In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies. ========================================= Best Moments: (00:34) Introduction of guest Natalie Marcotullio and her role at Novatic (01:30) Overview of Novatic's h…
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The Untold Story of Us Getting Cancelled
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Cancel culture can significantly impact entrepreneurs and small business owners, often exacerbating the challenges they already face in the online business world. We've had numerous conversations about the pressures of public scrutiny, feeling silenced, or being hesitant to speak up due to fear of backlash. Recently, we were interviewed by our frie…
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How a Influencer-Led GTM Strategy Builds Stronger Connections Between Brands and Their Audience w/ Nick Bennett | Ep 28
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In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships. ========================================= Best Moments: (01:22) How people-first go-to-market (GTM) strategies tie into…
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Bringing Soulfulness Into Your Business
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In this episode, Sandy Connery and Jeni Barcelos explore the essence of running a soulful business, reflecting on their journey and the changes they've undergone. They discuss the importance of authenticity, intuition, and creativity in business decisions, especially in light of the challenges posed by the COVID-19 pandemic. The conversation emphas…
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How Trainual Arbitraged Cameo as an Influencer Tactic in the Early Days + How They Evaluated Success w/ Jonathan Ronzio, Founder of Trainual | Ep 27
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In this episode, host Brianna Doe sits down with Jonathan Ronzio, co-founder and CMO of Trainual, to discuss how the company has innovated its approach to influencer marketing and brand partnerships. Jonathan shares insights from their journey with influencer marketing, from celebrity endorsements to building long-term partnerships with micro-influ…
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267: Powering Innovation: Jim Kalb's Journey with OptiFuse & the Future of Fuses!⚡
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Jim Kalb is currently the President of OptiFuse, an innovative high-growth manufacturer of power protection components distributed by high-quality select wholesalers throughout the world. OptiFuse has been listed on the Inc. 5000 for the last 5 years, as well as being named as one of Forbe's magazines "25 Best Small Companies" in 2017. This Episode…
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Why We Quit Our $2M Coaching Business
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Letting go of something you’ve built from scratch is never easy. But sometimes it’s a necessary step to create space for what you’re meant to do next. In today’s episode, we open up about our decision to shut down our highly lucrative coaching program, and why the decision could never be purely based on logic or reason alone. We know that there are…
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Breaking Down Internal Silos, Setting Expectations, and Trashing Those Cookie Cutter Solutions You Got From LinkedIn w/ Janelle Amos Pt 2 | Ep 26
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In this episode, host Brianna Doe continues her in-depth conversation with Janelle Amos, Founder and Chief Growth Officer at Elevate Growth. They dive into the complexities of integrating influencer marketing within B2B brands, highlighting the importance of setting realistic expectations, breaking down internal silos, and steering clear of cookie-…
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How to Get More Podcast Listeners
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Podcasting has exploded in recent years, and it’s becoming more challenging than ever to find and attract new listeners. In this episode, we discuss various podcast growth strategies to help you find new listeners in 2024 and beyond. RESOURCES: Riverside LInk (affiliate) - https://riverside.fm/?via=wellnesscreatorpodcast I Will Teach You To Be Rich…
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What's Working NOW For Influencer Marketing + Minimum Spend Recommendations w/ Janelle Amos (Pt 1) | Ep 25
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In this episode, host Brianna Doe dives into the world of B2B influencer marketing with Janelle Amos, Founder and Chief Strategist at Elevate Growth. They explore the growing importance of influencers in the B2B space, how to allocate budgets, and the best practices for optimizing your influencer marketing campaigns. ===============================…
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Is Online Wellness Saturated?
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The wellness industry has seen a huge boom in recent years, but has it become too crowded for newcomers? Today on the podcast, we examine whether the wellness industry is oversaturated, what this means for you, and how to differentiate yourself in an increasingly crowded marketplace. Discover why success often hinges on solving a specific problem f…
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How Brands Can Optimize Search Content Through Influencer Campaigns, Identifying The Right Influencers For Your Campaigns, and an Industry Overview At-Large with Nathan Jun Poekert | Ep 24
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In this episode, host Brianna Doe interviews Nathan Jun Poekert, a CMO advisor, brand marketing consultant, and content director. They discuss the state of influencer marketing, optimizing for social media search, and how brands can approach influencer partnerships effectively. ======================================== Best Moments: (01:22) Nathan r…
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As a wellness creator, you excel at helping people live healthier, more fulfilling lifestyles. However, running and marketing an online business requires a very different set of skills. One of the concepts that you must understand is the marketing funnel. It's a term tossed around the marketing world, but so few actually understand it. Simply put, …
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How to Build Authentic Partnerships with Creators w/ Bridget Poetker | Ep 23
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In this episode, host Brianna Doe sits down with marketer and influencer Bridget Poetker to delve into the nuances of influencer marketing and share strategies for building successful, authentic partnerships with creators. ================================ Best Moments: (03:30) The debate: Macro vs. Micro influencers—Which is better? (05:31) The ben…
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Creating Obsessive Opt-ins
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Opt-ins help you get new people onto your email lists and deciding what to make for your opt-in can be confusing. Today we're sharing the three most powerful types of opt-ins (one will definitely work for you) that you can create to entice people to join your email list. Plus, we break down the eight criteria that make an opt-in irresistible. RESOU…
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Common Mistakes Brands Make When Starting With LinkedIn Influencer Marketing + LinkedIn Influencer Marketing For B2C Brands?!? Featuring AJ Eckstein, CEO of Creator Match | Ep 22
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In this episode, host Brianna Doe interviews AJ Eckstein, founder and CEO of Creator Match, a LinkedIn creator marketing platform. AJ shares his insights on the untapped potential of LinkedIn for influencer marketing and how brands can leverage it to drive growth and build successful partnerships. ========================================= Best Mome…
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Why You Need to Write Online
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Do you write online? Your answer was probably either "Yes, I'm a blogger." or "No, I'm not a blogger." Writing online today is so much more than blogging. In this episode, we explore the various ways to write online, how you can write and create interactive experiences and how it can help you figure out what you believe. It's about thought leadersh…
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How ActiveCampaign Built a Winning Influencer Program + Tons of Tactics & Insights You Haven't Heard Before w/ Casey Hill | Ep 21
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In this episode, host Brianna Doe welcomes Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, to discuss building an influencer marketing program from the ground up. ========================================= Best Moments: (01:16) Casey shares insights into how he started building ActiveCampaign's influencer marketing program (02:03)…
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266: Wheels of Fortune: 🚲 Team USA's Path to Tour de France Victory (Anne Hed of HED Cycling)
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Anne Hed is a lifetime resident of Minnesota. Her history as a business owner began back in the 1980’s, when she raced as a professional triathlete. She completed eight Ironman Triathlons in Hawaii, and met her late husband, Steve, through the sport. He became one of her first sponsors... This Episode is Sponsored By: Jon Ostenson, Founder of FranB…
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Substack Strategy with Sarah Fay
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Substack. It's all anyone is talking about and if you've wondered what it is and if you should be on it, then you'll want to listen to today's interview with Sarah Fay. She is a Harper Collins Author, Adjunct Professor and Substack Strategist helping people to use the features and functions of the platform in ways beyond just sending a newsletter. …
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Closing The Influencer Marketing Pay Gap and Influencer Pay Rates with Qetsiyah Jacobson | Ep 20
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In this episode, host Brianna Doe discusses the pay gap between white and black creators in influencer marketing among other industry hot topics. ================================ Best Moments: (01:48) Qetsiyah shares the results of a poll she conducted on LinkedIn, revealing that many people of color are the only ones on their marketing teams (06:3…
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How to Run a Flash Sale
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Have you ever run a flash sale? Today, we're sharing the inside secrets of how and why we run our annual flash sale. We break down the key characteristics that make the sale profitable. We also discuss the pros and cons of implementing a flash sale, and how you know when you're ready to have one. The Wellness Creator Podcast — https://www.heymarvel…
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Leveraging LinkedIn for Influencer Marketing and Content Creation with Tobi Oluwole | Ep 19
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In this episode, host Brianna Doe interviews Tobi Oluwole, CEO of Magnate, about Tobi's approach to aligning brand partnerships with his message, leveraging LinkedIn for influencer marketing, and content creation as a founder. ================================================== Best Moments: (01:33) Tobi explains the origin of the name "Magnate" and…
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Why You Need a Private Podcast
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There is a lot of video fatigue after spending so much time on screens during the pandemic, and that is precisely why audio is the new video! Today, we discuss private podcasts and why they are so beneficial to your wellness business. You’ll learn exactly what a private podcast is, how it can grow your business, and keep your current clients engage…
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Creating Influential Content, The Micro Vs. Macro Influencer Debate, and Building Real Relationships With Creators You Aren't Actively Collaborating With ft. Lloyd George of Agency Cliquish | Ep 18
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In this episode of "Stop the Scroll," host Brianna Doe welcomes Lloyd George, a talent manager at Agency Cliquish, where he creates a roster of Black tech and gaming talent, and a content creator himself. =============================================================================== Best Moments: (02:06) Brianna and Lloyd discuss the pros and cons…
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Behind the Scenes of Our Coaching Program
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After almost a decade of trial and error and finally finding our rhythm with marketing, selling and running a coaching program, we’re pulling back the curtain and letting you see the inside of our coaching business. We discuss how rough the early days were, the ridiculous things we had to do to make the technology work, how we found new clients, th…
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How "Hanna Gets Hired" Moved From 9-5 To Full-Time Creator And What She Looks For When Partnering With Brands | Ep 17
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In this episode, host Brianna Doe interviews TikTok creator Hanna Goefft, better known as Hanna Gets Hired. Hanna shares her journey into content creation, building her personal brand, and partnering with brands. Listeners can expect to learn tips for overcoming fears around putting yourself out there online, best practices for working with brands …
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Our Podcast Playbook for 2024
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We're OG podcasters, and in this episode, you'll get a look at behind the scenes of our podcast. Learn how we get episode ideas and where we organize them, how we get ready and what we use to record. We touch on trends, the process of finding new listeners, and our evolving relationship with tools, software and AI. We also dive into five different …
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This Company Is Giving Creators A LIFETIME REVENUE SHARE Deal w/ Alex Boyd of Aware | Ep 16
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In this episode of Stop the Scroll, host Brianna Doe interviews Alex Boyd, co-founder of Aware, a LinkedIn analytics and engagement platform. They discuss strategies for building thought leadership on LinkedIn, using creator marketing for demand generation (this idea was really cool), and tips on growing YOUR personal brand and company brand. =====…
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Takeaways From Sprout Social's Influencer Marketing Event and How to Partner With Creators | Bri's Brief | Ep 15
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In this episode of Stop the Scroll podcast, host Brianna Doe discusses a recent influencer marketing event she spoke at hosted by Sprout Social called "Under the Brandfluence". She breaks down what made this event successful from the intentional speaker lineup to promotion strategies to how Sprout Social worked with speakers like herself. Listeners…
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265: Building a Sparkling Soda Fireworks Store?!? | 🎉 Mark Lazarchic of Serenity Ventures
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Mark Lazarchic is the CEO of Serenity Venture Group. He describes himself as a serial entrepreneur with eyes always open. Mark is the owner of multiple successful startup businesses in very competitive markets. Mark has spent the last 10 years being amazed at the level of mediocrity accepted by the public in business. At all levels... This Episode …
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Why Your Influencer Campaigns Benefit From Diversity and Representation | Bri's Brief | Ep 14
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In this episode of "Stop the Scroll", host Brianna Doe digs into the importance of diversity and representation in YOUR influencer marketing campaigns. She provides data showing the demand for diversity among consumers and the benefits diverse campaigns can have. Brianna then offers actionable tips for marketers looking to improve diversity in thei…
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The Easy Mode Framework For Building A Content Engine With Obaid Durrani | Ep 13
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In this episode of Stop the Scroll, Brianna Doe and Obaid Durrani talk about how Obaid builds and perceives effective influencer marketing programs, creating media engines within companies, developing frameworks to scale content creation, and more! Best Moments: (01:47) The 8-part "Easy Mode" framework for enabling B2B companies to build in-house m…
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B2B Influencer Partnerships: A Deep Dive with Sendoso's Katie Penner | Ep 12
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In this episode of Stop the Scroll, host Brianna Doe interviews Katie Penner, Head of Sender Relations at Sendoso. They talk about the Sendfluencer influencer marketing program she built. You'll learn how Bri approached building an influencer program focused on driving pipeline and revenue rather than just vanity metrics, tips for identifying and v…
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Building Meaningful Influencer Partnerships with ZoomInfo's Justin Levy | Ep 11
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In this episode of Stop the Scroll, host Brianna Doe interviews Justin Levy, an influencer marketing expert, about strategies and best practices for B2B brands looking to get started with influencer marketing. They discuss how to build relationships with creators, influencer partnership structures, getting leadership buy-in on campaigns, and budget…
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B2B Influencer Marketing with Christina Le: Budgeting, Rates, and Relationship Building | Ep 10
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In this episode of Stop the Scroll, host Brianna Doe interviews social media strategist Christina Le about influencer marketing, specifically around budgeting and getting fair compensation. They discuss the differences between influencer marketing and creator marketing, strategies for negotiating rates, and building strong partnerships between bran…
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2024 Wellness Creator Marketing Trends
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As we wrap up season one of The Wellness Creator podcast, we look at the current wellness trends that you need to know to have success in your business. Key Points From This Episode: • The role that YouTube could play in the growth and expansion of your business. • Exploring the value of having content on multiple platforms. • What we can learn fro…
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In this episode of "Stop the Scroll", host Brianna Doe shares tips for influencers on how to effectively partner with B2B brands. You will learn key strategies for consistent content creation, building engagement, establishing a unique point of view, growing a quality audience, and making yourself accessible to potential brand partners. ===========…
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264: From Clothing Manufacturer, to Franchise Owner, to Starting the Tint World Franchise | Ex-CEO of Meineke, Charles Bonfiglio, shares his Journey 🚗…
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Charles J. Bonfiglio is the Franchise Founder & Chief Executive Officer of Tint World. The company is a privately owned franchise chain of independent retail window tinting, mobile electronics, auto accessories and appearance centers. As the lead executive of Tint World, Charles is responsible for all functions related to the development and leader…
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Why Woo Words Won't Sell Your Woo Work
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Today's episode is about copywriting and the importance of the words that you use in your marketing as a way of conveying the value that you sell and share with your audience. We are thrilled to host Hey Marvelous Co-Founder, Sandy Connery, who shares her views on the current state of copywriting in the wellness industry. We learn about the importa…
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In this episode of Stop the Scroll, host Brianna Doe gives content creators and influencers tips for when they look to partner with B2B brands. You'll learn about what marketers look for in influencer partners and why B2B influencer marketing is different from B2C. Listeners can expect to learn how to create an effective media kit to showcase thems…
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A Convert Kit Insider Shares What's Working with Email Marketing
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As a wellness creator or entrepreneur, you know that balancing a thriving side hustle with full-time employment can be tricky. In this inspiring episode with Morgan Kitzmiller, you'll learn how to master this juggling act while staying true to your goals (and have fun along the way!) By day, Morgan helps creators earn a living online as an Account …
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In this episode of "Stop the Scroll", host Brianna Doe discusses what influencers look for when partnering with brands on influencer marketing campaigns. You'll also hear how brands can effectively collaborate with influencers to drive results. ================================================================= Best Moments: (01:04) Importance of set…
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Fringe Fertility with Kerry Hinds
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Kerry Hinds is the Founder and Owner of Fertile Body Yoga and the Host of the Fringe Fertility Podcast. During this episode, she shares her experience transitioning from yoga teacher to entrepreneur and starting a business with based on her own fertility journey. She talks about the challenge of making yourself visible in order to reach your ideal …
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In this episode of "Stop the Scroll", host Brianna Doe shares her best practices for B2B influencer marketing content creation. You'll hear how B2B and B2C influencer marketing differ — with B2B requiring a more educational, long-term approach focused on establishing subject matter experts as trusted thought leaders. ===============================…
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Unleashing the Power of Affiliate Marketing with Emmet Gibney
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Affiliate programs are a valuable marketing strategy for businesses looking to grow their existing following and increase sales. By leveraging the reach and influence of affiliates, brands can tap into new audiences, drive traffic, and ultimately boost revenue. Today on the podcast, we are joined by Emmet Gibney, CEO at Rewardful, to unpack the wor…
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