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Welcome to The Business Podcast Roadmap! Our mission as an organization is to help leaders, entrepreneurs, and educators out there, have the biggest impact that they can. In this podcast series, The Business Podcast Roadmap, our goal is to walk you through a five-stage business podcast roadmap, share the pieces where people often get stuck, give you the tools to move forward, and help you work through the emotions that sometimes come up with these sticking points. It’s not uncommon for indiv ...
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You’ve made it! You have all of the pieces together to launch your podcast. But now you’re beginning to wonder… are you ready to launch your show to the world? And if you do decide to launch your podcast, how do you know it is going to have a good reception? In this episode, we will be going over two ways to know you’re ready to launch your podcast…
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You’ve recorded your first few episodes, edited them, and added your intros and outros. You’ve finished the hard part and you are probably feeling incredibly excited - as you should be! The next step is publishing your podcast to a podcast directory, so listeners and subscribers can find it. Getting your show onto directories such as Spotify or App…
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Many people get stuck on the idea that their podcast launch has to be as big as a book launch or a product launch. They get overwhelmed with the thought that if they don’t gain traction right away then they are in big trouble. This couldn’t be further from the truth. Most podcasts get started with a smaller audience and snowball growth over time. Y…
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If podcasts are created to be consumed audibly, what is the benefit of spending time creating show notes for your website? We get this question from many of our Podcast Launch clients and the answer is simple: Writing engaging podcast show notes can be a great way to add value to your existing and potential listeners. In fact, podcast show notes ar…
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The Top 3 Best Podcast Hosting Services - EP: 21
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“What podcast hosting service should I use for my show?” This is a common question when podcasters are just starting out because of the number of options available. Podcasting has become a big deal and it feels as though there is a new podcast hosting service available every single day. Because of the amount of new technology constantly coming out,…
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Podcast Intro & Outro Tips: How to Create Polished Introductions and Endings For Your Show - EP: 20
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Podcast intros and outros give your podcast a unique twist and can really raise the production value of your show. How professional should they sound? What should I say to encourage listeners to keep listening? These are questions we get asked all of the time and generally speaking, there is much more flexibility here than you may think. Your podca…
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Podcast music can be a tough decision for many podcasters, new and seasoned. In podcasting, it is always about the story you are telling. So, although it can feel overwhelming with the amount of choice that is available online, it is important to remember that your podcast music should be designed to support that story. You will be setting the tone…
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Podcast artwork is one of the most important pieces of your podcast’s brand. It is generally the first thing someone will see when searching for new podcasts, so it is essential that it emulates what your show is about. Although podcasting is almost an entirely auditory experience, your cover art is like a visual first impression for your show. Whe…
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Finding a name that encompasses everything you want your show to be about can be intimidating. You’ve worked hard to develop the idea for your show and you want a title that will intrigue people while also staying on brand. So, where do you even begin with picking the perfect podcast name? After working with hundreds of podcasters we’ve discovered …
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When folks begin the process of putting together a podcast, they’re initially really excited. However, many of these people eventually hit a point of overwhelm. And it isn’t surprising that they reach this point. Between choosing music, artwork, voice actors, themes and more, there are a lot of tactical things that go into a podcast launch. But cre…
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When you’re starting something new, such as a podcast, it’s easy to get hung up on the things that you don’t know. This uncertainty often leads to procrastination or anxiety around starting a show. It doesn’t have to be that way. There are common podcast planning mistakes that can be easily avoided by simply following along with this guide today. H…
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You’ve purchased a microphone and recorded your first batch of episodes. The raw unedited audio has a lot of great information, but now you need to make it sound professional. But where do you even get started with podcast editing and production? For many people, the editing side of podcasting is what stops them from ever starting in the first plac…
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Interviewing people can feel quite daunting when you’re first starting out. How do you ensure it is going to truly hit home for the listener? What questions do you need to create for it to be impactful for the interviewee? Is it possible to make it memorable and meaningful for both the audience and the interview guest? We’ll dive into the answers t…
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Choosing the right podcast software for your situation can seem daunting. Many people tend to get overwhelmed at this stage because there is a lot of conflicting information and many options to choose from. So, what is going to give you great audio without being overly complicated? It comes down to the ease of use, affordability, and compatibility …
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We get these questions all of the time: What microphone should I buy? What do I need to purchase to ensure my show sounds quality? People are generally either excited about the technology piece of podcasting or they’re terrified. Regardless of which category you fit into, we can help you find the best podcast microphone for your situation. Click he…
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When creating and planning for your show, your podcast format is generally one of the first decisions you will have to make. We’ve spoken previously about how to map out your content to ensure you’re providing value to your audience. Your podcast format can also make a big impact on how your audience reacts and relates to your show. So, what are th…
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How do you layout and plan the content that goes into your episodes? Do you make it up on the spot and hope for the best? Do you script everything out to ensure there is no room for errors? When planning out what you’re going to talk about on your show, we have found there is a simple content framework that you can follow that makes all the differe…
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When creating their podcast topic ideas, folks often get stuck on one of two things: They are interested in too many things and can’t seem narrow it down to just one. They have a few ideas but they feel unsure as to whether they will have enough content to keep their show going long term. Regardless of where you are at, creating a content plan for …
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Now that you have your target audience defined, we can talk client journey. The customer journey helps business podcasts to create personalized experiences specific to each touch-point and channel. What are the challenges that your audience is facing? Are there common problems that come up along their journey to success? The answers to these questi…
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Defining who your target audience is and being very specific about who your podcast is for or who your podcast serves is essential to the success of your show. “I don’t want to exclude people.” “I’m worried about limiting the growth potential of my show.” “What if my audience is too niche?” We hear these concerns all of the time when talking to pot…
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8 Ways To Assess Your Potential for Podcast Success - EP: 5
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Today I want to share how successful you are likely to be with podcasting for your business. We have found that there are clear indicators of people who are in the right position to absolutely thrive with podcasting. On the other hand, there are similar indicators that show that podcasting may not be the best avenue for you. What we find is that pe…
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Today we’re going to be taking a look at what is working for other businesses and brands that are using podcasting as a part of their strategy. There are podcast strategies that you can follow that will make a big impact on the success of your show. Following along with these podcast strategies could allow your show to be a super effective tool for…
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The One Thing Stopping You From Starting a Podcast - EP: 3
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What’s the one thing stopping you from starting a podcast for your business? When we talk to folks considering starting a podcast, it is generally six months before they are ready to start putting the show together. We believe this hesitation comes down to three things: Time. They’re worried about how much time this project will take and they’re un…
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“Should I start a podcast?” This is a question we hear often. What it really comes down to is a lack of clarity and certainty. Folks want to know that this is going to be an effective effort for their business and brand. They don’t want to waste their time when they could have been doing something else. At the end of the day, we find that individua…
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Welcome to the Business Podcast Roadmap! We have been producing and launching podcasts since 2013, working on hundreds of shows with millions of downloads collectively. Throughout this time, we have come to realize that businesses that are looking to start a podcast and use podcasting as part of their platform, tend to run into the same challenges …
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