Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun. Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms. Hosted on Acast. See acast.com/privacy for more information.
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436: The Simple Path to $100k Months
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Ready to scale your creative business to the next level? In this episode, I’m breaking down exactly what you need to focus on to reach those big milestones, like hitting 30K months and scaling all the way to 100K months. We’ll talk about the key strategies that can help you simplify your business, streamline your systems, and maximise your profits—…
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435: Scaling Your Business the Simple Way with Ben Handler
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In this episode of My Business Playbook, I’m joined by my good friend, Ben Handler, the founder and CEO of Buyer's Agent Institute. Ben is a true unicorn in the business world. He co-founded Australia’s largest buyer’s agency, Cohen Handler, and has since moved on to build a thriving coaching business that has trained over 4,500 buyer’s agents. We …
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In today's episode, I'm busting the myth that low-ticket sales are easier than high-ticket. Trust me, it’s not as simple as it seems, and I'm here to tell you why. You'll Learn: Why selling low-ticket items can feel like an uphill battle. The real reason why high-ticket offers are a game-changer. How to avoid the common pitfalls of low-ticket sales…
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433: Say Goodbye to Ghosting: How to Get a Yes on the Call
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Say Goodbye to Ghosting: How to Get a Yes on the Call One of the biggest challenges facing creatives is closing the deal on sales calls. If you’re struggling to get a "yes" from your dream clients, this episode is for you. I’ll share my own experiences and breakthroughs to help you convert more clients during your sales calls. You'll learn: The ult…
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Ugly Crying in a Carwash I’m sharing a personal story about a time when I had a major breakdown – crying in a car wash after receiving my first ever tax bill #uglycrying It was a turning point that taught me invaluable lessons about resilience, responsibility, and managing business finances. Tune in to discover how to transform your lowest moments …
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431: How I Support My Nervous System as a 7-Figure CEO
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Learn how to maintain a calm nervous system while growing your business. Have you ever felt like your business is growing faster than you can keep up? As a seven-figure business owner, this has been a lesson I’m continually learning: the true measure of success is a calm nervous system. Join me as I share my personal journey and practical strategie…
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Discover how to get a line of customers out the door for YOUR business. In this episode, we dive into an unexpected yet powerful lesson from the world of barbecue to help you scale your business. Inspired by Franklin Barbecue in Austin, Texas, we'll explore the concept of the "Brisket on Bread Effect" and how focusing on simplicity can lead to extr…
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Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. …
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428: The Ultimate Guide to Hiring a Virtual Assistant (and nailing it the first time!)
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In this Quick Win episode, I'm spilling the tea on how hiring a virtual assistant (VA) can transform your business. Imagine freeing up your time, boosting your productivity, and finally focusing on the tasks you love. Whether you're drowning in admin work or need support for specific projects, a VA can be a total game-changer. I'll walk you through…
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427: How I took 5 weeks off from my business
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In this episode, I share how I managed to take a 5-week break from my business while ensuring everything ran smoothly. Discover the strategies and mindset shifts that made it possible. Whether you're planning a vacation or need a break, these tips will guide you in creating a business that supports your lifestyle. What You'll Learn: The mindset shi…
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426: The most underrated money maker in your business
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18:45
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Looking to build seemless funnels - try clickfunnels here In this episode, I'm diving into an underrated money-making strategy for your business: client ret…
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425: The real reason you aren't where you want to be
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, we explore the concept that what got you to your current level of success won't get you to the next. Inspired by Marshall Goldsmith's book,…
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424: 3 Funnels every service provider needs
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49:21
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Looking to build seemless funnels - try clickfunnels here In this episode, Alisha Conlin-Hurd spills the beans on the three must-have funnels every service …
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423: Anaita Sarkar (Hero Packaging)
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3…
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422: The Secret to Creating Offers That Clients Can’t Resist
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this Quick Win episode, I dive into one of the first things we tackle in The Next Level Club and Foundations: crafting an irresistible offer. ' Many crea…
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421: How rebranding doubled my business in a year
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This episode is brought to you by Riverside.fm, the leading platform for high-quality podcasting and video recording. Use code MyBusinessPlaybook to get 15% off your new Riverside account today! Visit Riverside.fm. How I transitioned from Lala Social Club to Laura Higgins and doubled my business in a year. If you've ever wondered whether to build a…
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420: Building a high ticket brand w/ Dain Walker
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Get ready for a deep dive into the world of high-ticket sales and personal branding with Dain Walker, the visionary CEO of Rivyl. In this episode, Dain shar…
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419: 10 Rules For Confident Selling
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Master the Art of Selling Without Feeling Salesy Episode Summary: Dive into the essential skills of selling with our latest Quick Win episode. Learn how to embrace sales with confidence, transform your mindset, and stop feeling salesy. These 10 rules will not only help you sell more effectively but will ensure you do it in a way that feels authenti…
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418: Mastering Facebook Ads and Funnels with Kwadwo
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Mastering Facebook Ads and Funnels with Kwadwo Get ready to level up your Facebook ads game! In this episode, Kwadwo shares his expert insights on Facebook …
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417: Monique Forcella aka The Socialista
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. I sat down with the incredible Monique Forcella, the mastermind behind The Socialista to talk about how to show up on Instagram strategically AND get client…
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416: Desperate vs. Dream Clients
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, I dive deep into a game-changing topic: the difference between desperate and dream clients. You'll learn: The 3 essentials you must nail to…
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415: The scope creep survival guide for creatives
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. How to legally protect your creative business Join Laura as she interviews Tracey Mylecharane, the nontraditional Business Lawyer behind TM Solicitor. In th…
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414: My journey from $10k to $100k+ months with Nath Higgins - PART 2
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Today I'm joined by my husband, Nath, to answer YOUR questions about what it takes to hit $100k months. You'll learn: The big beliefs we've had to adopt to …
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413: My Journey from $10k to $100k Months (Part 1)
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, I take you BTS into my journey from $10k months to $100k+ months in business. Over seven years, I navigated the challenges and breakthrough…
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411: The Secret Cost of Comparison
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Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. In this Quick Win episode, I delve into the comparison trap and shares my personal struggles with comparison in business. It's raw and real and I hold nothi…
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410: Is LinkedIn the untapped platform for creatives?
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Today I'm joined by LinkedIn Expert and business coach Amy Smith. You'll discover how to attract clients, optimize your profile, and leverage LinkedIn's algo…
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409: How to stop people pleasing and narrow your niche
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. How to stop people pleasing and narrow your niche Why narrowing your niche is the first step to success In this Quick Win episode, Laura delves into the age…
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408: From Homeless to 8-Figures w/ Goose McGrath
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Scaling an 8-Figure Business on Your Terms We dive into the journey of Goose McGrath, CEO of Dashdot, one of Australia's fastest-growing companies. From hom…
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407: Buy Back Your Time w/ Dan Martell
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, we are joined by Dan Martell. Dan is an entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exit…
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406: The 3 Step Formula for Financial Clarity in Business w/ The Profit Analyst - Gavin Smith
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, we've got Gavin Smith from the Profit Analyst to help you unlock financial clarity in your business. Gavin shares a three-step framework to…
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Hosted on Acast. See acast.com/privacy for more information.
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404: How to take your business to the next level in 2024 w/ Natalie Walton (Imprint with Natalie Walton Podcast)
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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. I joined Natalie Walton on her podcast 'Imprint wth Natalie Walton' back in late November 2023. We chatted all things about growing your creative business, I…
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403: Stepping into your main character energy in 2024
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Stepping into your main character energy in 2024 In this episode, I'm sharing my focus for the year: Main Character Energy. Join me as I dive into what it means to exude main character energy in business. You'll learn: The Main Character Mindset: Discover the mindset shifts needed to embody leading lady energy. Confidence and Competence: How confid…
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402: 5 Marketing Predictions for 2024
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Get ready for a deep dive into the future of marketing. In this episode, we'll unveil five powerful marketing predictions for 2024 that will reshape how you approach your business. You'll discover: My top 5 marketing predictions for 2024 (and how to implement them for YOUR business) The types of content I'll be testing this year The cheap tools you…
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401: Quick Win: Next Level Goals
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15:51
Hosted on Acast. See acast.com/privacy for more information.
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Merry Christmas from the Team and I. ❤️ Hosted on Acast. See acast.com/privacy for more information.
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352: Goodbye 2023, Hello 2024: How to Reflect, Reset, and Recharge for the New Year
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Power Down 2023 and Power Up 2024 with This Simple Exercise In this Quick Win episode of "My Business Playbook," we're sharing a simple and effective strategy to close out the year on a high note and hit the ground running in the new year so that you can finish strong and start fresh. You'll Learn How To: Reflect on your wins and progress from the …
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351: 7 mindset shifts that doubled my business
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In this Quick Win episode, I peel back the curtain on the seven mindset shifts that have been the driving force behind doubling my business in the past 12 months. Join me as I share the powerful lessons I've learned, the behind-the-scenes insights into my journey, and why investing in yourself is the ultimate key to business success. You'll Learn: …
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350: How to Scale Your Creative Business with the Right Virtual Assistant
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Hiring a virtual assistant (VA) can be a game-changer for small business owners, especially creative entrepreneurs who need to focus on their craft. Today we are joined by Jess Whatman, the Founder & CEO of AgentSync, a company dedicated to helping small business owners scale by connecting them with skilled Filipino virtual assistants. The Good Stu…
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349: How to Scale Your Ecommerce Business with Jay Wright
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Meet Jay Wright, from Ecommerce Equation Jay Wright is not just an ecommerce growth expert, but also a mentor to a community of over 1000 ecommerce business founders. His mission is simple – to give established ecommerce business owners a clear and compelling path to scale, providing them with all the tools, knowledge, and resources they need to su…
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348: How Cassie went from $5k Months to $23k Months
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In today's episode, I'm chatting with our rockstar club member, Cassie Daniels. Cassie has pulled off something seriously epic. She's gone from the rollercoaster ride of $5k months with zero recurring revenue to bringing in $23k per month - all in just 10 months! You'll Learn: How Cassie broke free from the feast or famine cycle and hit consistent …
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347: Tears, Snot, and Self Doubt: My Unfiltered Business Journey
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The real, raw, and unfiltered struggles of building a business from the ground up (and what Instagram never shows you) I share a raw and personal story of a particular day that was full of ugly crying, snot and self doubt - and how you can get through the tough days in business. You'll Learn: How to build resilience and persevere through tough time…
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346: Mastering the art of public speaking (even if you hate it!)
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Today we are joined by Annelise McCarthy of Her Speaking Coach. Annelise is a Women’s Speaking Coach who empowers women to master the skills of confidence, communication and public speaking You'll learn: - The biggest mistakes most people make when public speaking - How to ditch filler words like "um" "ah" and "like" for good - Why public speaking …
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345: The 5 Levels of a Successful Course
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So you want to launch a course but don't know where to start? Launching a successful course isn’t just about great content; it’s a blend of planning, marketing and top-notch delivery. However, most creatives don't see results because they make simple mistakes. You'll Learn: The top 3 mistakes most creatives make when creating or launching their cou…
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344: Nailing the journey from freelancer to entrepreneur
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Join me LIVE in Sydney this November for 1 day only. Join me at 'The Next Level Workshop' - only 9 tickets left. laurahiggins.com/event Can't join live? I have just released a virtual only ticket just for you. Visit laurahiggins.com/event to grab a spot. Hosted on Acast. See acast.com/privacy for more information.…
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343: 3 no-cost ways to get clients before Christmas
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How to get clients before Christmas in your creative business With the holiday season just around the corner, it's time to talk business. In today's Quick Win episode, we're breaking down the dos and don'ts of your Christmas marketing strategy. I'll dish out three common slip-ups to avoid, spill the beans on three budget-friendly marketing tricks, …
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342: Finding Purpose in Your Pain w/ Brad Pedersen
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Today we are joined by Brad Pedsersen, serial entrepreneur and toymaker. Yep, you read that right! If you've ever found yourself getting bogged down with the daily grind or stressing over short-term goals, this convo is a breath of fresh air. Brad's all about looking at the bigger picture, and after this chat, I bet you'll be too! You'll learn: Why…
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341: 3 Simple Steps to End the Year Strong
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3 Simple Steps to End the Year Strong As the year comes to a close, it's time to gear up for a fantastic new beginning. In this episode, we're sharing three down-to-earth steps to help you make the most of what's left of the year. Get ready to finish strong and step into the new year feeling rejuvenated and raring to go. What You'll Learn: Making t…
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340: The 5 step process to nailing your niche w/ Todd Howard
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Have you been trying to find or narrow your niche only to be left feeling confused and stuck? In this episode, we welcome Todd Howard, the founder of Grow a Niche Business. He helps businesses find out what makes them unique so they can stand out from the competition and attract their ideal customers. Finding your niche is vital for fast growth, cr…
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In this weeks episode, I'm talking about how to handle nightmare clients and bad reviews in a creative business. We also chat about: - The importance of recognizing your season and enjoying it. - Separating yourself from your work to avoid taking negative feedback personally. - Being clear on your dream clients and setting boundaries to avoid diffi…
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