Der NextM Podcast begleitet die Innovations- und Technologiekonferenz von GroupM Germany, die jedes Jahr neue relevante Themen aus der Medienwelt unter die Lupe nimmt. Wir wissen zwar nicht genau, was die Zukunft bringt – aber wir sind überzeugt, dass eine Kultur der kollektiven Intelligenz uns hilft, die Zukunft zu meistern. Deshalb bietet der NextM Podcast im Jahr 2024 unter dem Motto "Navigating the Unknown" verblüffende Erkenntnisse zu wichtigen technologischen und gesellschaftlichen The ...
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Welcome to Media Intelligence, the official podcast from GroupM, the world's leading media investment company. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome t ...
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Do you advertise on social media? Work at an ad tech start-up? Or are you simply passionate about social media? 'Hello social ad-dicts!' is your weekly download of all the latest from the world of social media advertising! We will digest everything that has happened in the sector each week and provide you with what we believe to be the most important updates. So what are you waiting for? Subscribe now! MakeMeReach is a fast-growing social ad tech company. We empower agencies (Havas, Dentsu-A ...
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Highlighting people of color, women & LGBTQ+ leaders within business, media, and tech. Our content focuses on diversity within media, business and technology.
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Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future ...
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The Filter Koffee podcast is not an interview. It is a window into the minds of the most interesting people that the host has met. A peek into their craft, passions and convictions. Mostly, it is a conversation. The kind that leaves you richer. The kind that only coffee can bring out. Karthik Nagarajan likes his coffee strong, just like his conversations. This cryptographer turned researcher turned screen writer turned marketer, sits down with creators, activists, business leaders, and the o ...
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IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought ...
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Ad execs break down the 2022 Canadian Upfront - what happened and what it means for brands, hosted by Dave Forde.
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Join best friends, Katie and Amanda, as they dive into their many obsessions on their captivating podcast, "How've You Not Heard of This". Katie, former English Professor turned overcommitted school volunteer, is an avid lover of stories and reality television. Amanda, former business woman and current TikTok deep diver, loves rabbit holes and delving into conspiracy theories. A podcast match made in heaven, these two unearth relevant trends in media, explore how reality TV serves as a refle ...
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Kreative Werbung durch KI-Power. Mit Christian Zimmer
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In dieser Episode des NextM-Podcasts haben wir Christian Zimmer (Managing Director Germany von Teads) zu Gast. Er erklärt, wie Teads künstliche Intelligenz im Kreativ-Prozess nutzt, um personalisierte und effektive Werbemittel und Kampagnen zu erstellen. Dabei betont er, dass Werbung nur dann funktioniert, wenn Mensch und KI zusammen agieren. Chris…
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Have we got your attention? LIVE from the Last Thursday Club
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29:26
Attention gets talked about a lot in our industry, but there isn’t a universal understanding of what constitutes it and how to best measure it. Understanding and quantifying attention not only helps advertisers see what captures consumer interest but also sheds light on the visibility and quality of ads. This episode, Live from the Last Thursday Cl…
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Decoding IKEA’s marketing success
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22:06
Ever wondered how IKEA manages to blend affordability, sustainability, and functional design seamlessly? In this enlightening episode of Future Proof, host Jane Ostler, EVP Global Thought Leadership at Kantar, welcomes Gianluca Toccafondi, the marketing lead at IKEA, who won the Most Meaningfully Different Award in our recent Brand Blueprint Awards…
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How can CMOs build a more trusted media landscape?
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Jane Ostler, our EVP of Global Thought Leadership, caught up in Cannes with Josh Stinchcomb, Global Chief Revenue Officer at Dow Jones. They discussed the dynamics at play in the media environment, with traditional monetisation models under threat, the erosion of trust in media, and AI looming large. So, what is the role of CMOs in this maelstrom? …
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From This Year to Next: Predicting Media’s Future with GroupM’s Kate Scott-Dawkins
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12:38
Join Jane Ostler, EVP Global Thought Leadership at Kantar, as she engages in a fast-paced and thought-provoking conversation with Kate Scott-Dawkins, Global President of Business Intelligence at GroupM, during Cannes Lions week. They dive into GroupM’s “This Year, Next Year” report, discussing the transformative impact of AI, the rapid growth of re…
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How to harness Generative AI for creative effectiveness?
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In this episode of the Future Proof podcast, host Věra Šídlová engages with Elaine Rodrigo, Chief Insights and Analytics Officer at Reckitt, to explore the transformative role of generative AI in marketing. They delve into Reckitt's innovative AI tools from insights and idea generation, to creative asset adaptation. Can generative AI models be incl…
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Ep 178 - Grouchy Greg Watkins, Founder at AllHipHop.com
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In episode 178, Erik and Kerel sit down with Grouchy Greg Watkins, Founder at AllHipHop.com, a trusted source for daily hip hop news, videos, rumors, entertainment, features and more founded in 1998 by Grouchy Greg and Chuck Creekmur. Greg was born in Albany, NY to a black father and white mother, who eventually moved their family to Delaware. Ther…
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How should brands Find New Space?
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In this episode, Jane Ostler talks to Kantar's Rob Wade about how brands must Find New Space, the third Growth Accelerator in the Blueprint for Brand Growth. They discuss the strategic exploration of incremental opportunities beyond a brand's current market. It involves identifying new categories, occasions, or services where a brand can extend its…
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Why do brands need to Be More Present?
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Jane Ostler talks to Kantar’s Paul Murphy about the second Growth Accelerator of the Blueprint for Brand Growth, Be More Present, focusing on optimising marketing investments across product range, distribution, pricing, and promotions. Paul Murphy highlights Nike’s strategy of balancing digital and physical retail presence to meet diverse consumer …
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Why do brands need to Predispose More People?
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Jane Ostler talks to Kantar’s Adele Joliffe about the first Growth Accelerator in the Blueprint for Brand Growth. Brands need to Predispose More People to increase the probability of purchase, and this can be measured through Demand Power and Pricing Power. Adele highlights the importance of predisposition in both acquiring new customers and retain…
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Why do brands need to Be Meaningfully Different to More People to drive growth?
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In our first of four special Future Proof podcast episodes about the Blueprint for Brand Growth, which aims to help CMOs and marketers drive value, especially in challenging economic times. Host Jane Ostler talks to Kantar’s Graham Staplehurst about the Blueprint’s Growth Driver, Be Meaningfully Different to More People. This episode highlights the…
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AI 2030: Provoking insights for smarter and more efficient outcomes
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Ready to provoke your insights? Learn more about AI and the 2030 Insight Model! By provoking your insights, you allow Insights professionals enhance efficiency to focus on genuine human empathy. Provocation entails a narrative of action that begins with but does not end with data. Listen to J. Walker Smith ,Global Knowledge Lead at Kantar; Mark Vis…
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Ep 177 - Cynthia Morgan Jenkins, Head of Supplier Diversity, Managing Partner at GroupM
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In episode 177, Erik and Kerel talk with Cynthia Morgan Jenkins, Head of Supplier Diversity and Managing Partner at GroupM, the world's leading media investment company. Cynthia was born and raised in Long Island by two parents who grew up in the Deep South of North Carolina. She was a dancer through and through until one day she got injured and he…
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Marginal to mainstream innovation: How looking to the 1% could unlock your future brand growth
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Brands in today's world are often fighting for growth in the same places, there is a need for someone to be bold and do something different. The next big trends always start in the margins of society. In this podcast, Dr Nicki Morley is joined by Dr Helen Edwards (Adjunct Associate Professor of Marketing at London Business School, Author, Columnist…
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What challenges do CMOs face today? A conversation with Mark Read, CEO of WPP
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In this episode of the Future Proof podcast, host Jane Ostler sits down with Mark Read, CEO of WPP, to delve into the current landscape of marketing and how brands grow. They explore the pressing challenges faced by CMOs, including navigating economic turbulence, the fragmentation of media, and the global versus local brand debate. Mark shares his …
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UK General Election special, with Hanover Communications
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This week our Communications Executive, Charlotte Robinson, sits down with Michael Prescott, Hanover’s Managing Director and former Political Editor at The Sunday Times, Joe Derry-Malone, Managing Director of Hanover’s UK Advocacy Team, and Christie Dennehy-Neil, IAB UK’s Head of Policy & Regulatory Affairs to discuss the 2024 UK General Election c…
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Kann KI das? Mit Prof. Dr. Katharina Zweig
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Was kann Künstliche Intelligenz wirklich und wo liegen ihre Grenzen? Prof. Dr. Katharina Zweig (Professorin am Fachbereich Informatik, RPTU Kaiserslautern-Landau und Leiterin Algorithm Accountability Lab) gibt uns einen Einblick in die Welt von KI und verrät, welche menschlichen Fähigkeiten auch im KI-Zeitalter unersetzlich bleiben. Wir sprechen üb…
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Responsible Investment in the Supply Chain Evolution
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GroupM's Amanda Grant sits down with PubMatic's Emma Newman to discuss the importance of realising our responsibility across the supply chain and how we can co-innovate to deliver it.Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM on LinkedInGroupM is WPP’s media investment group and the world’s leadi…
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Bringing Commerce Media to the Masses via Product Based Strategies
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Product-based strategies are revolutionizing commerce media, bringing it to the masses like never before. GroupM's Sam Bukowski sits down with Michael Balabanov from Criteo to dissect this transformative shift. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM on LinkedInGroupM is WPP’s media investment …
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Navigating the New Era of Commerce feat. Kellanova & Target
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The future of marketing is integrated and omnichannel. EssenceMediacom's Kristin Gower sits down with Omar Carrion, Senior Director of Integrated Marketing Communications & Omnichannel at Kellanova LATAM, and Stephanie Stopulos, VP of Media at Target to talk about navigating this new commerce landscape. Recorded Live from The GroupM Rooftop on Day …
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Transformation of ad tech and supply in an AI-driven world feat. Microsoft
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Navigate the complexities of the tech world with the help of industry giants. GroupM's Rich Ashley sits down with Microsoft's Rukmini Iyer to talk digital innovation and product strategy. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM GroupM is WPP’s media investment group and the world’s leading med…
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The Power of Representation in Entertainment feat. Audible, PlayStation, & Fandom
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Elliot Millard, Chief Strategy & Planning Officer at Wavemaker in the UK talks to Susan Jurevics, Chief Brand & International Officer at Audible, Jaap Tuinman, VP Global Media, Omnichannel & MarTech at PlayStation, and Stephanie Fried, CMO at Fandom, about the power (and responsibility) of representation and inclusivity in entertainment. Recorded L…
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An opportunity to go a little deeper into The Influenceables, a Wavemaker consumer behaviour research project. From food to beauty, auto to entertainment the research reveals how new media has transformed the decision journey for shoppers and how shared cultural moments have transformed consumption. With Stuart Bowden, Lilia Fuse, Felipe Thomaz and…
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Balancing Advertising Across the Open Web, Social Platforms, and Premium Publishers
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Live from the GroupM Rooftop on Day 3 of Cannes Lions 2024, GroupM's Chief Operating Officer in the UK Luke Bozeat, Paul Nasser, RVP, Agency Partnerships at IAS in EMEA, and Anja Spielmann, Global Brand Experience Director at Mars, talk strategies for navigating the interplay between advertising on the open web, social platforms, and premium publis…
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Matt Bourn of the Advertising Association joins Kunal Nagpal of InMobi, and Sargi Mann, Global Practices Lead at GroupM to discuss what it takes to build a more responsible future for media. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 See more content from GroupM_GroupM is WPP’s media investment group and the world’s lead…
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How Mars & GroupM Leverage Attention Data to Champion Responsible Media Buying
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GroupM's Global Practices Lead Sargi Mann, Adelaide Metrics Founder and CEO Marc Guldimann, and Mars' Sr Director of Global Media Ron Amram discuss the impact that attention-based approaches to measurement are having on ethical and effective media management. Key takeaways: Attention metrics help advertisers understand the quality of their media bu…
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Oliver Saunders, Global Head of Addressable Solutions at Wavemaker, interviews Silke Zetsche, commercial director at AudioStack, about the industry implications and impact of AI on effectiveness and efficiency, personalisation, culture, trust, and more. Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 See more content from GroupMGroupM …
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Advertising in the Era of Generative AI & Global Political Turmoil feat. NYTimes, Zefr, & Meta
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Michael Barbaro, host of The New York Times 'The Daily' podcast interviews Richard Raddon, co-CEO and co-founder of Zefr, Samantha Stetson, VP, Client Council & Industry Relations at Meta, and Mark Weintraub executive director at EssenceMediacom on the ways in which technology is helping brands grapple with the challenges of advertising in today's …
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The Finale about Finales, Sharks, TikTok, and True Crime!
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On today’s episode, we are finally back to wrap up season 3! We begin with a Bravo roundup and discuss the finale episodes of The Valley, Vanderpump, and Summer House. And man, the vibes are dark. Next, we discuss our favorite movie of the year - the Netflix gem “Under Paris.” We cannot recommend this one enough, but we are more terrified of sharks…
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Better Marketing in the Neighborhood: 1:1 with Nextdoor CEO and co-founder Nirav Tolia
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Live from The GroupM Rooftop on Day 2 of Cannes Lions 2024, Elliot Milard, Chief Strategy & Planning Officer for Wavemaker in the UK interviews CEO and co-founder of Nextdoor Nirav Tolia about Nextdoor and the power of hyperlocal engagement. --GroupM Socials 🔵 https://www.linkedin.com/company/groupmworldwide/🔵 https://twitter.com/GroupMWorldwide🔵 h…
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The Intersection of Search & The Community feat. Reddit & Colgate-Palmolive
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Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024, Amy Bedford, VP, GM, Integrated Marketing & Advanced Advertising at Colgate, Reddit CMO Roxy Young, and Stuart Bowden, Global Chief Strategy and Product Officer at Wavemaker, explore the ways brands can drive meaningful connections with communities. GroupM Socials🔵 https://www.linkedin.com…
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Influencer Rx: Navigating the Healthcare and Creator Landscape feat. Bayer
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Harry Hugo, co-founder of The Goat Agency, talks to Deniz Can, Global Head of Media and Content at Bayer, to discuss the relationship between communities and creators and their bold mission of ensuring health for all. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024 🔵 https://www.linkedin.com/company/groupmworldwide/GroupM is WPP…
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The New Entertainment Economy & The New Social Economy feat. NBCUniversal
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12:47
Nick Palmer, EssenceMediacom, talks to Jamie Cutburth of NBCUniversal. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024
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Platform Magic feat. Colgate-Palmolive & Perfetti
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18:01
Nic McCarthy, Global Head of Creative Excellence at Wavemaker interviews Parul Patel Desai, VP Marketing, Greater Indochina Hub at Colgate-Palmolive, and Milan Rouhana, MD Middle East, Africa, and Pakistan at Perfetti van Belle about putting the magic back into advertising in the platform era. Recorded Live from the GroupM Rooftop on Day 2 of Canne…
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The Future of Content and Brand Engagement: A Conversation with Jon Steinberg
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Ellie Hooper, Head of Client Services at Goat talks to Future PLC CEO Jon Steinberg about Future and the future of branded content and brand engagement. Recorded Live from The GroupM Rooftop at Cannes Lions 2024
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A New Era of Shopping and Performance
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14:46
We're stepping into the future of retail with a fresh perspective on shopping and performance. Featuring Stephanie Stopulos, VP Media at Target, Carrie Sweeney, VP Retail at Pinterest, and Ji Young, COO, GroupM NA in conversation with EssenceMediacom's Chief Strategy Officer for the US Preeti Nadgar. Recorded Live from The GroupM Rooftop at Cannes …
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AI, Data, and Media Hyper-Personalization: The Marriage of Media and AI-Powered CRM feat. VML, NewtonX, & Salesforce
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24:58
Hear from industry leaders Amanda Grant (Global Head of Partnerships at Choreograph), Chandra Rostov (COO at VML), Jackie Cutrone (CMO, NewtonX), and Marc Mathieu (SVP, AI Transformation at Salesforce) as they discuss the transformative power of AI and CRM in media. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…
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Rebooting Investment in the News Ecosystem feat. The Washington Post & Outbrain
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30:44
In this special Cannes edition of The Rebooting, Brian Morrissey talks to GroupM's Global President of Business Intelligence Kate Scott-Dawkins, Johanna Mayer-Jones, Chief Advertising Officer at The Washington Post, and Outbrain CEO David Kostman. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…
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Live from Day 1 of Cannes Lions 2024, Kim Dirckx, Global Head of Sustainability at L'Oreal, talks to Alex Altman, Global Client President at Wavemaker, about gaming's potential as a platform for positive change. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com
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How Marketing and Business Vision is Enabled by Organizational Change
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22:00
Jose `Reyes, Chief Creative Officer at EY, Philipp Schuster, Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health at Bayer, and Aruna Natarajan, Chief Client Officer at EssenceMediacom explore the ways in which organizational change can be the catalyst for achieving a marketing or business vision. Recorded Live from…
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The Future of Audio with AdsWizz
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16:58
Anne Frisbie, SVP, Global Business Development at AdsWizz joins Preeti Nadgar, Chief Strategy Officer at EssenceMediacom in the US for an enlightening conversation on the future of audio, recorded live at The GroupM Rooftop during Cannes Lions 2024. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…
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Ep 176 - featuring Carrie Bloxson and Kolt Bloxson Pitts
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In episode 176, Kerel talks with sisters Carrie Bloxson, Chief DEI Officer at Hachette Book Group USA & UK, and Kolt Bloxson Pitts, Founding Executive Director at Miles Ahead Charter School. They discuss their family’s upbringing as Carrie being the oldest of four and Kolt being the youngest, how their childhoods differed and the impacts of their e…
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Kantar BrandZ Insights from Brand Builders 2024: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev
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21:50
As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Marcel Marcondes, Global Chief Marketing Officer, AB InBev about the increasing importance of brand in driving growth. AB InBev’s portfolio includes more than 500 global and local brands; one in every four beers sold globally is an A…
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Kantar BrandZ Insights from Brand Builders 2024: A conversation with Sumit Virmani, Chief Marketing Officer, Infosys
21:26
21:26
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Kedvelt
21:26
As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Sumit Virmani, Chief Marketing Officer, Infosys about the increasing importance of brand in driving growth. Sumit Virmani joined Infosys in 2004, and has held multiple strategic positions across product, platform, and corporate marke…
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1
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G
23:41
23:41
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Kedvelt
23:41
As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of BrandZ, talks with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G about the increasing importance of brand in driving growth. In 2024, P&G brands Pampers, Gillette, Pantene Pro-V, and Olay once again feature in the Kantar BrandZ Most Valuable G…
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Kantar BrandZ Insights from Brand Builders 2024: A conversation with Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo
18:58
18:58
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Kedvelt
18:58
As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ talks with Jane Wakely, Chief Consumer and Marketing Officer PepsiCo about the increasing importance of brand in driving growth. Jane Wakely leads PepsiCo’s Global Consumer organisation. Prior to joining PepsiCo, Jane was CMO at Mars. Jane belie…
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Wie Daten sprechen und Kundenbedürfnisse vorhergesagt werden. Mit Siegfried Schallenmüller
27:52
27:52
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Kedvelt
27:52
In dieser Episode des NextM-Podcasts begrüßen wir Siegfried Schallenmüller (Head of Digital Innovation EMEA von Amazon Web Services). Siegfried spricht darüber, wie generative KI (GenAI) genutzt wird, um Kundenbedürfnisse zu verstehen und vorherzusagen. Erfahrt, wie Amazon den Kunden in den Mittelpunkt seiner Arbeit stellt und so eine Kultur der Cu…
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1
How Reckitt uses attention to elevate their campaigns from playback to payback
22:41
22:41
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22:41
In this podcast Duncan Southgate, Senior Director of Global Creative at Kantar, talks to Chris Lindsley, Global Insights and Analytics Director at Reckitt Benckiser, about the role of attention in the creative development process. Hear about Reckitt’s communication strategy and the importance of having clear objectives to drive consumer actions. Ch…
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Ep 175 - Tech is the great equalizer with Anika Howard
26:25
26:25
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26:25
In episode 175, Erik and Kerel talk with Anika Howard, President and Chief Executive Officer at Wondr Nation. Anika was born to two student activists in New Orleans and soon moved to Washington D.C. where it was safer and they could help more activists be protected while they worked to integrate schools and museums in the US. She fell in love with …
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Was hat ein Donut mit nachhaltigem Wirtschaften zu tun? Mit Dr. Gregor Hagedorn
29:07
29:07
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Kedvelt
29:07
In dieser Episode tauchen wir mit Dr. Gregor Hagedorn (Akademischer Direktor am Museum für Naturkunde Berlin & Initiator von Scientists for Future) tief in das Donut-Modell von Kate Raworth ein und erfahren, was eine gesunde Wirtschaft wirklich ausmacht und wie wir aktuell mit den Ressourcen unseres Planeten Erde umgehen. Denn was denkt ihr, wie vi…
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