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The internet of money is being built with blockchain technology and without banks. We call it DeFi, short for Decentralized Finance, and this is where you can hear the builders and users of this cutting edge world tell their stories first hand. Hosted by Camila Russo.
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Proof-of-PR

Kelley Weaver: Blockchain, Bitcoin, and cryptocurrency podcaster

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About Proof-of-PR: Your passport to the world of public relations and communications strategy for Bitcoin and Web3. An inside look into the future of finance, technology, and entrepreneurship from those driving innovation in the space. Join us as we learn how they generate headlines, cut through the noise and grow their brand awareness through media placements, press mentions and thought leadership. These are the stories behind their success. This --- is Proof-of-PR.
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Adeniyi Abiodun is the co-founder of Mysten Labs and a major contributor to the Sui blockchain. In this week’s podcast, he discusses Sui's unique positioning as a "global coordination layer for the internet," emphasizing its decentralized nature and its technical advancements such as parallel execution and the use of the Move programming language. …
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John Avlon is a congressional candidate for New York, advocating for bipartisan support of emerging technologies like cryptocurrency. In this week's podcast, John emphasizes the need for clear and reasonable regulation to foster innovation without stifling it, while warning against making technology a partisan issue. Avlon critiques the current reg…
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Jack Booth is the co-founder of TON Society, a grassroots initiative driving community engagement in the Ton blockchain ecosystem, closely integrated with the Telegram messaging app. Booth explained how TON is evolving as a Web3 super app, bringing decentralized applications and financial tools to a global audience. He discussed the ecosystem’s uni…
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Paul Frambot, co-founder and CEO of Morpho Labs, explains how Morpho is a decentralized and permissionless lending protocol that allows users to create customized lending and borrowing pools. Unlike traditional DeFi platforms like Aave, Morpho externalizes risk management, giving users control over their risk exposure and liquidity. Frambot shares …
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Joe Lubin, co-founder of Ethereum and Consensys, explores the evolution of blockchain technology and the expanding role of the Ethereum ecosystem in this episode. He discusses Consensys' pivotal work in building foundational infrastructure, such as MetaMask and Infura, while outlining the strategic direction for future applications and decentralize…
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Alex Cutler, Co-Founder of Aerodrome, shares the story behind Aerodrome, a decentralized exchange (DEX) built on Base, an Ethereum Layer 2 ecosystem. He explains how Aerodrome incorporates the best features from existing DEXs, such as Uniswap and Curve, to create a more efficient, unified platform for liquidity providers, traders, and token holders…
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Sebastian Serrano is the Co-Founder and CEO of Ripio, one of the largest crypto asset platforms in Latin America. In this episode, Sebastian discusses Ripio's evolution from a retail wallet to a comprehensive crypto platform that includes an exchange, OTC desk, and B2B services. Serrano also highlights Ripio's strategic partnerships with major comp…
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Redouane Elkamhi is the Economics Lead at GOAT Network, a project focused on developing a decentralized financial market on Bitcoin. In this episode, we discuss the project's goals, including the creation of a Bitcoin-based Layer 2 ecosystem with a focus on sustainable yield, decentralized sequencers, and economic incentives. Elkamhi outlines the p…
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Yat Siu is the co-founder and chairman of Animoca Brands, a leading force in the Web3 gaming industry. In this episode, Yat Siu shares the story behind the rise of Animoca Brands, discussing its pioneering work in NFTs, blockchain gaming, and the broader Web3 ecosystem. He delves into the company's mission to bring true digital ownership to users t…
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Muneeb Ali is the co-founder of Stacks, which is a L2 that enables smart contracts and decentralized applictions to be built on top of Bitcoin. Muneeb is an early adopter in the blockchain industry with over a decade of experience. He offers a unique and insightful perspective on the current landscape of leading Layer 1 blockchains. In our conversa…
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Tory Green is the Co-Founder and CEO of io.net, which is a decentralized computing network that powers ML applications and a prominent project in the DePIN category. Their primary mission is to unlock fair access to computing power by assembling over 1 million GPUs from independent data centers, crypto miners, and projects like Filecoin and Render,…
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Evgeny Yurtaev is the Co-Founder and CEO of Zerion, which is is an investing tool that enables users to manage their DeFi and NFT portfolios. Recently, Zerion announced the launch of a new Web3 wallet and a Layer 2 solution, Zero Network. These new products aim to enhance the user experience in DeFi by providing a friendlier user experience cost-ef…
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Kain Warwick is the founder of Synthetix, an OG DeFi protocol which allows users to mint and trade a wide variety of synthetic assets, including cryptocurrencies, fiat currencies, commodities, and stocks, providing liquidity and exposure without the need for traditional financial intermediaries. His latest project, Infinex, is focused on solving cr…
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Benjamin Jones is the director of the Optimism Foundation, which is dedicated to scaling Ethereum and the team building Optimism Layer 2. Currently, Optimism sits in third place among Layer 2s with $6.42B in Total Value Locked. In this episode, we dive deep into the Superchain Thesis and explore how Optimism aims to optimize Ethereum scalability. W…
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Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Asylum Ventures Investor Jon Wu joins Melrose PR CEO Kelley Weaver this week to discuss all things investing, marketing, and thought leadership on X! They cover how to shift your marketing strategies as market sentiment changes, the impor…
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Our guest today is Noah Seidman, who has an impressive systematic view on crypto and how crypto fits into the overall macro market. Noah is a technologist with a career spanning two decades. He has a unique perspective on the intersection of crypto and finance, garnering him a reputation as a thought leader. While most on Crypto Twitter are talking…
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Daniel Fogg is the CEO of RootstockLabs, the organization behind the Rootstock sidechain, which is a Bitcoin Layer 2 solution designed to enhance Bitcoin's capabilities with smart contract functionality. Rootstock was launched in January 2018, becoming the first Bitcoin sidechain, and is secured by Bitcoin's hashing power through a merged mining pr…
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Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Aztec Protocol CMO Claire Kart joins Melrose PR CEO Kelley Weaver this week to discuss her journey from fintech to web3 marketing, how traditional marketing differs from web3, her efforts in harnessing the power of community to drive resu…
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Suji Yan is the founder of Mask Network, a platform that brings privacy and benefits from Web3 to traditional social media like Facebook & Twitter. Suji Yan launched Mask to provide users with tools to encrypt their social media interactions and protect their online privacy. His goal is to create an internet where individuals have more control over…
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Gabby Dizon is the Co-Founder of Yield Guild Games (YGG), a decentralized autonomous organization that invests in virtual world assets. Yield Guild Games focuses on creating a global community of gamers who earn rewards by playing blockchain-based games. YGG operates on the play-to-earn model, allowing players to generate income through in-game act…
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Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Award-winning journalist, author, Co-Founder of Opening Bell Daily, and Founder of Journalists Club Phil Rosen joins Melrose PR COO Kili Wall this week to discuss his transition out of Business Insider, the inspiration behind Opening Bell…
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Johann Kerbrat is the Crypto General Manager at Robinhood, one of the largest exchanges in the world. In today's episode will delve into his journey with Robinhood Crypto. His thoughts on the future of the industry and the groundbreaking work they are doing to democratize finance for all. They have launched a lot of products recently, including a s…
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David Schwartz is the CTO of Ripple, a Layer 1 blockchain that has been an established name in the cryptocurrency industry since 2012. Ripple is the platform behind XRP, one of the original cryptocurrencies, which currently ranks eighth in market capitalization at $30 billion. Known for its numerous legal battles with the SEC, Ripple has also recen…
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Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. The Defiant Founder + CEO Camila Russo joins Melrose PR CEO Kelley Weaver this week to discuss her journey from reporting at Bloomberg to founding The Defiant, the inspiration behind her book ‘The Infinite Machine’, the types of guests an…
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Jose Fernandez da Ponte is the Head of Crypto at PayPal. PayPal's entry into the crypto market dates back to 2020 when they announced the integration of various crypto assets, enabling users to buy, sell, and hold digital currencies. Since then, they have progressively expanded their crypto offerings and adopted more ambitious strategies to incorpo…
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Lukas Schor is the Co-Founder of Safe, an onchain asset custody protocol, securing ~$100 Billion in assets today. Originally developed under Gnosis as a smart account for securing digital assets, Safe eventually became an independent project after spinning off on its own. Today, Safe has a TVL of over $100B. In this episode, we go over the recently…
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Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Co-Founder and Editor in Chief at Decential Media Matt Leising joins Melrose PR CEO Kelley Weaver this week to chat through his journey from Bloomberg to founding his own media company Decential Media, how Web3 tech is disrupting the ente…
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Carlos Domingo is the founder and CEO of Securitize, a platform for issuing and trading security tokens or digital securities on the blockchain. Securitize aims to modernize the traditional financial markets by leveraging blockchain technology to provide greater accessibility, efficiency, and transparency in securities trading. Securitize recently …
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Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. This week, Kelley Weaver, CEO at Melrose PR, sits down with DL News Asia Correspondent Callan Quinn to discuss reporting on the APAC landscape, how interviews differ in the West, trends she’s seeing across Asia, and much more! To stay up-…
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Stani Kulechov is the founder of Aave, which has become the largest lending protocol in DeFi. Aave has evolved under a new umbrella called Avara, incorporating additional projects like Lens, a Web3 social media protocol, and a family and Web3 wallet. Stani has previously discussed these developments on our show in 2020 and 2022, and with each appea…
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Hello Defiers! Today, I'm bringing you a very special episode from a session I moderated at SXSW this year. SXSW is a massive festival annually held in Austin, Texas, that merges music, film, and tech into an exciting blend of creativity and innovation, drawing artists, entrepreneurs, and enthusiasts from around the globe. At SXSW, I had the opport…
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Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Kelley Weaver, CEO at Melrose PR, sits down with PR mogul Josh Weiss, President and Founder of 10 to 1 Public Relations to discuss his approach to comms strategy and media relations, the “10 to 1” magic, how he’s built out his firm + nich…
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Li Jin is a prominent figure in the venture capital industry. She is the co-founder and managing partner at Variant Fund, a venture firm that invests in Web3 and the ownership economy. Before founding Variant, Li Jin worked at Andreessen Horowitz, a leading venture capital firm, where she helped to shape the firm’s views on the emerging tech landsc…
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In today's podcast we host Mike Silagadze, founder of ether.fi, an Ethereum restaking protocol, and Nikhil Raghuveera, co-founder of Aethos, a decentralized policy engine being built on EigenLayer. Liquid restaking has recently emerged as a significant trend in the Ethereum ecosystem. In today's podcast, we'll delve into the use cases that restakin…
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Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we’re so back!! Kelley Weaver, CEO at Melrose PR, sits down with the legendary Founder of Up Top Search, Dan Eskow, to dive into all things hiring in the crypto landscape, effective networking, how he utilizes his po…
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TN Lee is the founder of Pendle Finance - a DeFi platform that enables users to tokenize and trade future yield on Ethereum assets. Pendle has shown remarkable expansion since the beginning of the year, elevating its TVL from $250 million to over $3 billion in just a few months. In this podcast, we explore the fundamentals of Pendle Finance, provid…
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Tomer Weller is the VP of Product at Stellar, one of the earliest alternative Layer 1 chains that existed before Ethereum. Stellar recently launched Soroban, its smart contract platform, designed to enhance the blockchain's functionality with efficient, developer-friendly tools for building sophisticated applications. In today's conversation, we di…
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Erica Kang is the CEO and founder of KryptoSeoul, a leading community building team in South Korea that focuses on blockchain projects. Erica has been a bridge between the East and the West for a very long time, and today we get to dive deep into her journey. She grew up in Korea, then moved to the United States and did a stint in Vietnam. She has …
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Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we’re so back!! Kelley Weaver, CEO at Melrose PR, sits down with Ty Smith, CEO of Coinbound to discuss all things marketing and PR for Web3 projects, why you shouldn’t sleep on SEO, biggest marketing mistakes, and so…
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In today's podcast we host two guests: Kevin Owocki, co-founder of Gitcoin, and Meg Lister, GM at Gitcoin Grants Labs. Gitcoin is a platform that connects developers with open-source projects for funding, collaboration, and building digital public goods through various forms of contribution like coding, design, and more. In our conversation we lear…
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Evan Cheng is the Co-founder & CEO at Mysten Labs, which is the team behind Sui Network. In their words, Sui is a Layer 1 blockchain and smart contract platform "designed to make digital asset ownership fast, private, secure, and accessible". In our conversation we explore the potential of this up and coming Layer 1 by learning about the underlying…
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