A unique perspective on everything from Entertainment and Non-Political Headlines to some of the biggest challenges and questions facing every human being.
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Marketing small businesses can be a tough row to hoe. Everyone's an expert until you really analyze results. More traffic, better rankings, social media presence - they mean nothing if those efforts don't improve your business.The reality is most marketers servicing small and mid-sized businesses know some tactics, but they don't know marketing. For SMBs, marketing can be a steep and expensive learning curve.This podcast weeds through the garbage and simplifies marketing for SMBs.
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Great Friday the 13th Pranks // Jon Bon Jovi Saves a Life // Dave Grohl Did a Bad Bad Thing // Happy Positive Thinking Day
20:18
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Executive Exclusive: Define Success. Place a Value on It. Then Measure the Marketing ROI.
28:58
28:58
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28:58
On today's episode - We'll refresh our memory on defining objectives in a fool-proof way, then we'll jump into some specifics on how to place value on achieving your business objectives. This is an exclusive bit of information your competitors won't have and it's a real game-changer. This is the biggest step you can take to accurately measure ROI.…
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The Debate Debate // Taylor Swift is the Smartest Person in the World // Orlando Bloom Checks out Kim Kardashian's Rump and Katy Perry Approves // This Week's Football Picks
26:06
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9/11 Never Forget // RIP James Earl Jones // Simple Kind Gesture Brings Tears to Flight Full of People
24:33
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Get Ready for The Great Debate // Jelly Roll Leaves $697.50 Tip to Kids at a Lemonade Stand // Busting an International Bike Theft Ring
24:52
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Jordan Love Injury Update // Brett Favre is a Cheerleader for Aaron Rodgers // New Bruce Springsteen and the E Street Band Documentary Coming Soon
28:12
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Packers Will Win The Super Bowl // Oasis Ticket Fiasco - Ticketmaster Will Get Another Gentle Spanking // The Agreement to Breakup After a Certain Date Between Travis Kelce and Taylor Swift
22:48
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For Business Leaders: How to Integrate AI to Improve Your Business
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How can you ignore AI? It will either make our lives better or wipe us off the face of the planet. No matter what you think of AI, you have to pay attention. After all, this is one of those moments when you either keep up or get left in the dust. Today, we'll examine AI-related decisions you'll have to wrestle with, and from a leader's perspective,…
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The Football Season Starts Today - Predictions For This Week's Games // Packers Play in Brazil Versus the Eagles // 3D Printed Houses?
21:57
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Presidential Immunity BS // Who Died So Far This Year? // "Hold On, I'm Coming" No Longer on Trump's Playlist // Packers #2 in Power Rankings and Picked to Win Super Bowl
27:01
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His Name is Scootch! // Chestnut and Kobayoshi - The Eating Kings Faceoff // Disney and Dish Network Screwing Customers
21:28
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Labor Day - Woot! Woot! // Stupid Criminal Stories // Random Acts of Kindness Changes Entire City //
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Question for Business Leaders: Why Should You Integrate Your Marketing and Sales Departments? Answer: Because You'll Make More Money. Learn How.
34:46
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34:46
One of the most transformative exercises I have helped clients with over the last few decades is getting Marketing and Sales teams to work together. Just the common messaging alone is a huge boost to your outcomes, but it goes deeper than that, and at the end of the day, it is a very direct line to making more money. I get a little passionate in th…
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Am I Giving Up? // Former Peleton CEO is Broke // There's a Water Buffalo Loose in Iowa // NFL Final Cuts
23:38
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Who Are You Voting For? // Oasis Reunion for 2025 // Mariah Carey's Mom and Sister Die on the Same Day
28:41
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Getting Over the Death of a Pet // Gus Walz - Republicans are Meanies // Just a Dad Trying to Buy His Daughter a Bra // Joke of the Day
23:50
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Listen To Me Cry Over My Dog Spencer
16:40
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16:40
It's Sunday morning. I had to pee at 4:30a and on my way by Spencer's empty bed, I decided there was no sense getting back into bed, I needed some time to myself. I am writing this outside in the dark. It's 5a and this time of year the sun's not even thinking about showing itself. It is as dark outside as it can be with a clear sky and a half-moon …
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Greatest Lines in Movie History // Deadpool & Wolverine Still Setting Records // FDA Approves Alzheimer's Drug // JLO Files for Bennifer Divorce //
30:35
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30:35
JOKE How do you find Will Smith in a snowstorm? You look for fresh prints. GRATEFULNESS – I am grateful for sleep and how different one can feel from one day to the next – I was in so much pain yesterday – everything hurt – and today I feel great – I am grateful for the series Shameless. It is ridiculous, yet probably more real than I will experien…
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Pioneers Making the Extraordinary the Norm // Former NFL Player Urinates on Passenger During Long Flight // Mark Cuban on a "Better Way" Than our Current Two-Party System //
22:48
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Why Should Customers Buy From You Over Your Competitors? Crafting a Stellar UVP for Your Organization
21:20
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On today's episode, if I were to ask you why a customer should buy from your company rather than your competitor, would you be able to provide me with a truly unique, compelling reason? One your competitor cannot say? We're going to talk about the importance of a UVP (Unique Value Proposition) and how it should be your company's soul, it's core.…
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Procrastinator's Nightmare! // "The Acolyte" Has Been Canceled After 1 Season // RIP Phil Donahue //
20:26
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Eliminating Income Tax on Tips // Taylor Swift's One Night Haul at Wembley // Real Ground Hog in Claw/Crane Machine // Colin Kaepernick Back in the NFL? //
29:26
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My Favorite Dog Updates // Great White Lead Singer, Jack Russell RIP // The Dark Side of Blake Lively
21:11
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RIP The King - Elvis Presley // 5 Charged in Matthew Perry Death // Trump's "Interview of the Century" on Twitter (now known as X) // Snuggling up With Ryan Reynolds and Blake Lively
29:38
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29:38
JOKE – What happens when frogs park illegally? They get toad. GRATEFULNESS – I am grateful for pulling the trigger on our pavilion project – I am grateful the family I have right here in this home – Lisa, Lucky, Spencer, and Bella – I am grateful for subtle noise in the distance… where we live it is very quiet but in the distance you can hear some …
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Attention Business Leaders: Marketing Budgets That Defy Convention and Lead to Measurable ROI
35:18
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35:18
For my money, the state of marketing budgets is worse than marketing strategies. The way marketing budgets are typically developed breeds the wrong focus, the wrong conversations, and, ultimately, the wrong results. There is a better way and we'll get into it in today's episode "Marketing Budgets That Defy Convention and Lead to Measurable ROI"…
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Ex Revenge Stories!! // Kamala Harris Ahead in Most Polls // National Lemon Meringue Pie Day
19:06
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What were You Doing 20 Years Ago? // New Book About Aaron Rodgers Weirdness and Regrets // Woman Stole $1.5 Million in Chicken Wings
15:07
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JOKE I didn’t want to believe that my brother was stealing from his job as a traffic cop, but when I got home, all the signs were there. GRATEFULNESS – I am grateful for AI images – man it sure can be fun to play with – I am grateful for yet another mid-week of what has been a pretty good week so far – I am grateful for consistent weather for the l…
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Trump Lie Tracker // Trump Campaign Hacked in Phishing Attack // Court Zoom Call for Driving With Suspended License by Man Driving His Car
23:50
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23:50
GRATEFULNESS I am grateful for Croissants – every once in a while I get some from the store. Almost always to make a specific thing. This last weekend it was for a grilled BLT. It was magical. I am grateful for mouthwash – it is amazing that even after brushing, flossing, and rinsing – how much stuff can still come out from rinsing your mouth out w…
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The Miracle of Life // Steven Tyler of Aerosmith may Never Recover, Farewell Tour Cancelled // Happy World Elephant Day!
20:56
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20:56
JOKE What did one monocle say to the other monocle? Let’s get together and make a spectacle of ourselves. GRATEFULNESS I am grateful for my boy Spencer – we did get the result of his test for the fungal infection, which came back negative, meaning he likely has cancer. He’s doing great and we are looking into getting a second opinion I am grateful …
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My Favorite Dog Ever // An Eight Day Space Mission Will Leave Astronauts Stranded in Outer Space for 8 Months // The Terror Plot Against Taylor Swift // Surprise! I'm Your Kidney Donor!
24:55
24:55
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24:55
JOKE The secret to life is to handle every situation like a dog: If you can’t play with it, eat it or bury it, just pee on it and walk away. GRATEFULNESS I am grateful for Spencer. For his mischievousness, his grumpiness, his demandingness, the way he is entitled, his awkwardness, the ways he seeks me out in the mornign after he eats breakfast. I a…
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A Business Leaders' Guide to Unusually Successful Marketing Strategies
24:46
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24:46
The continuing frustrations over aligning marketing strategies with business objectives, and the ambiguity between marketing activities and measurable marketing ROI are wreaking havoc on business leadership and marketers. Good news! we've got a solution, and we'll discuss it in today's episode "A Business Leaders' Guide to Unusually Successful Mark…
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Getting to Know JD Vance // How did the Wright Brothers get Their "Flying Machine" to France in 1908? // Tennessee Gas Station Clerk Tries to Steal $1 Million Dollar Lottery Ticket
21:31
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What do People Think of Tim Walz? // The Women's Gymnastics Beam and Floor Finals - a bit of a Shitshow //
24:53
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Do I Have The Twisties ? // Fugitive Found From Farting // All About the A-Bomb After 79 Years
20:42
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What's In A Smile? Do We Learn to Smile Or Is It Innate? // Trump Picks a Really Stupid Moment to be Stupid
20:39
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What to Watch Streaming Movies and Series // Wildfires in California - Remember When Trump Said We Could Rake the Forest Floors? // National Ice Cream Sandwich Day
24:09
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Th Olympics // 43 Year Old Man Sued His Parents for Disposing His Porn Collection // Eminem's "Death of Slim Shady" Tops Charts
19:51
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I'm Not a Puker - facts about Burping and Farting // The Law Says Boneless Chicken Wings Can Have Bones in Them // Deadpool & Wolverine Shatter Box Office Records // It's National Avacado Day
20:47
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US Weighs in On the Pros and Cons of Donald Trump // Stupid Criminal Story // World Day Against Human Trafficking
24:49
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Jordan Love's New Contract (Gulp!) // Warner Bros. Fighting NBA Deal with Amazon // National Chicken Wing and Lasagna Day
21:10
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How Awful is Customer Service? // Top Stories of The Week // National Talk in an Elevator Day // Joke of the Day!
19:17
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19:17
JOKE What do you call a pile of cats? A meow-tain. GRATEFULNESS I am grateful for high functioning senses – all of them I am grateful for the unbelievably comfortable clothes of summer I am grateful for my friend Jim O’Connor who passed away a few weeks ago he died from ALS WHAT’S EATING CALE TOP CUSTOMER SERVICE COMPLAINTS 1. Long Wait Times Custo…
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Google Slinks Away From Its Responsibility // Top Stories of The Year So Far
18:32
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Kamala Harris - The Good and the Bad // Ryan Reynolds and Blake Lively Reveal Name of Baby No. 4 // Trump Protection Failures
23:21
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23:21
GRATEFULNESS I am grateful for being able to save a bunny rabbit from our egress window well I am grateful my hard work of the last few weeks is already paying off I am grateful for time to write every day WHAT’S EATING CALE Getting to Know Kamala Harris Time to get to know Kamala Harris a little better. Kamala Harris’s career is marked by signific…
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The 27 Club: Remembering Amy Winehouse and Others // Dirty Ol' Man Story - Hilarious // Joke of the Day
20:08
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Season 4 Starts Today! // The Race For President 2024: Wait Now What? Trump Gets Shot and Biden Steps Down // Murder Suspect Gets Stuck in the Mud
22:23
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Season 3 Rewind: Teen Accepted into 231 Schools, Winning $14.7 Million in Scholarships // Rock Star Gives Fan with Arthritis a Lift to Show // Hellable
50:56
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Season 3 Rewind: Dogs Placed in Elementary Schools Making a Big Difference // Landscaping Advice with Tyson Mueller from Vallani Landshapers
17:02
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Season 3 Rewind: 14-Year-old Grabs Wheel of His School Bus After Driver Passes Out with Foot on the Gas // Don't Tell Me What I Like
14:28
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Season 3 Rewind: Housecat Accidentally Returned to Amazon // Review "Like That" by Metro Boomin', Future and Kendrick Lamar
21:32
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Season 3 Rewind: Teacher Makes Good on 50 Year Old Promise // The Little Things Drive Us Crazy
22:56
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