More of a chat than a podcast, we share our experiences, learnings, laughs and *cough* wisdom as we recount stories from our lives as comms specialists, UX and CX advocates, marketing tragics… and our quest to finding a flow between our titles as ‘mum’ and ‘business owner’. We can already tell we’re gonna be great pals. There are no formalities here - you’re invited into our conversation where things are super relaxed so you can take off those shoes! Co-hosts: Branka Injac Misic Laura Luck
…
continue reading
1
S3. E8. - Whatcha been up to? A casual chat.
41:11
41:11
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
41:11
This is the last episode of season 3! Pretend you're in a coffee shop, sitting down with us (remember sitting in a coffee shop?).. and having a casual chat about: - Laura celebrating a milestone this week! - Branka needing a drink (haha desperate times) - Is the black hole of quarantine swallowing us up? - Laura chats about current work projects an…
…
continue reading
1
S3. E7. - Crisis Comms with Anna Rogan
50:28
50:28
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
50:28
At the time of recording this episode, the world is experiencing a one in a hundred year event with the global pandemic that is COVID-19. Businesses all over the planet are struggling with many things – the most noticeable from the outside being their communication. So this week, we invited a crisis comms expert on the podcast to guide us all throu…
…
continue reading
1
S3. E6. - Conversion Design with Matt Hall
50:59
50:59
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
50:59
With a decade of marketing experience for brands large and small, Matt applies user research and data to craft results-driven messaging combined with visual design and tech. By day, Matt works as a conversion copywriter for Kajabi. By night, Matt combines copy, visual design, and tech to deliver high-converting websites for his clients. No matter w…
…
continue reading
1
S3. E5. - Accessibility and Inclusivity with Veronica Camara
40:05
40:05
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
40:05
As writers, we have a huge impact on making sure digital products are inclusive and accessible – and we spoke with Veronica Camara about how she does just that.She's is the founder and Principal at AVO Agency, a human-centred content company serving complex industries.We also spoke about:- How Avo Agency came about and what cool projects Veronica h…
…
continue reading
1
S3. E4. - Ethics in product design and UX writing
57:35
57:35
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
57:35
Ethics in product design and UX writing.It's a pretty heavy topic today pals. But we make it fun ;) We're talking:- the addictiveness of apps- moral dilemmas with projects or companies we’ve worked for and with - where does the responsibility lie?- how we do things a little differently now that we have more experience under our belts- why tradition…
…
continue reading
1
S3. E3. - Closing the gender pay gap with Meggie Palmer and Peptalkher
55:49
55:49
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
55:49
In the lead up to International Women's Day 8 March), we spoke to Meggie Palmer, founder of PepTalkHer. PepTalkHer's mission is to close the gender pay gap. The PepTalkHer app helps you track your career successes through artificial intelligence: building confidence, negotiation skills and through giving you a pep talk when you need it most. We spo…
…
continue reading
1
S3. E2. - Employee Experience with Kerrie Brown
55:46
55:46
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
55:46
Talk about a ripper topic — Employee Experience (EX) is all the rage this year. BUT it shouldn’t be mistaken as another business buzzword. It’s actually one of the elements that businesses of all sizes can use to differentiate themselves in an age where standing out is getting harder and harder to do. That’s why we called in EX expert! Kerrie Brown…
…
continue reading
1
S3. E1. - Welcome to 2020!
30:16
30:16
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
30:16
This is season 3! Today we're having a casual chat about what we've been up to, we dissect our favourite eps from season 2 and what we've got planned for this season (and 2020).Of course, in Australia we've been facing some horrific natural disasters. We'll also talk about how we reacted to this news over the festive season and the different approa…
…
continue reading
1
S2. E7. Give and get good feedback with Susan Reoch
57:27
57:27
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
57:27
Well what fun we had talking to Susan Reoch! Some kindred spirits for sure.Today's episode is ALL about giving and getting good feedback. In our opinion, both are critical to the role of UX writer.Basically, get comfy getting uncomfy is the moral of the story. Susan is a seasoned UX writer with loads of good info to share. We talked to Sue about: H…
…
continue reading
1
S2. E6. - What is Content Design? With Sarah Stanford
1:05:16
1:05:16
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
1:05:16
Hello friends! Have you heard of 'content design'? It's different to content strategy and UX writing... but it's probably not spoken about nearly as much. Until today!We're chatting with Sarah Stanford from Novelise, and this is what we cover:- What is 'Content Design'?- The beauty of model-first web projects (Sarah is probably the most passionate …
…
continue reading
1
S2. E5. - Customer Experience vs Customer Service
55:23
55:23
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
55:23
In this episode we compare customer experience with customer service.- How we define the two - What each one entails- Why companies who focus on CX earn more $$- Examples of the good, the bad and the ugly CX- How to start optimising your CX (hint: start small!)Mentioned in this episode:• CX Leaders Podcast• Book: “Uplifting Service” by Ron Kaufman•…
…
continue reading
1
S2. E4. - What if work is your self care?
51:45
51:45
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
51:45
Eeeek! This week we took a deep dive into understanding ourselves and our attitude towards work.Taking time out to practice self-care in an always on world is incredibly important.But what happens if the way that you are wired as a human, your work actually becomes part of your self-care? We also explore the meaning of the word ‘hustle’ (don’t shud…
…
continue reading
1
S2. E3. - How to become a UX Writer with Patrick Stafford
1:07:44
1:07:44
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
1:07:44
Our first guest for Season 2 is Melbourne-based UX writer Patrick Stafford. Patrick is an ex-journalist-turned-UX writer, content strategist and podcaster. With almost a decade of experience with online news outlets like Smart Company, Rolling Stone and Vice, he’s been a UX writer for MYOB for over 4 years and has a freelance writing business calle…
…
continue reading
1
S2. E2.- Comms guides and messaging strategy for customer-centric businesses
1:02:19
1:02:19
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
1:02:19
This week we're talking all things content, comms, brand voice style guides. We cover things like:- Why these guides are the actual best things since sliced bread- How to create one- What should be included (we pull apart actual guides we created) - Who needs buy-in (and how to demand respect for the brand voice)!- Why we need to change the message…
…
continue reading
1
S2. E1. - Collaboration in a CX / UX role
37:30
37:30
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
37:30
Yay! We're back! We had a short hiatus, but season 2 is here with a bang.This week we're talkin' bout Collaboration: how to work with different departments towards a goal.In this episode, we'll cover: How to start relationship-building (especially if you're remote!)• What kinds of departments we should be speaking with• How to set up regular commun…
…
continue reading
1
S1. E10. - Personality and CX in eCommerce with Ami Williamson
52:36
52:36
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
52:36
SEASON FINALE!Thanks so much for joining us for Season 1 of A Table At The Back. We have loved creating this so much, so if you loved hearing it... please leave us a review and rating :) For our last episode of Season 1, we spoke to the inimitable Ami Williamson of Damn Write.Ami focuses on personality-driven e-commerce copy, plus she’s a wildly ta…
…
continue reading
1
S1. E9. - User Research For UX/CX Messaging
47:15
47:15
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
47:15
Welcome to this week’s episode of A Table At The Back podcast.To mix it up, we went a little technical-ish this time around and discussed the different types of user research we’ve done in order to help shape and inform messaging for products and services that we’ve worked on.Research is such an important (and non-negotiable) part of creating power…
…
continue reading
1
S1. E8. - Man-ergy and Launches with Kirsty Fanton
50:02
50:02
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
50:02
Episode 8 - Kirsty FantonKirsty Fanton brought SO MANY laughs to our Table At The Back. You can come back and sit with us any time :)Ex-clinical psychologist and university lecturer, Kirsty is one smart (and hilarious) cookie. She's taken her superpowers into the world of copywriting and forged a unique space for herself as a launch strategist who …
…
continue reading
1
S1. E7. - Conversational marketing with Aoife O'Connell
1:07:30
1:07:30
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
1:07:30
Yo Aoife, you can totally sit with us!This week we were honoured to chat with Aoife O'Connell of Yarnly – a chatbot developer with attitude!This charismatic Irish ex-pat shared so much valuable content about:- Her epic story and what led her to Yarnly- Chatbots (what they are, how they work, why they are cool AF)- How she maps out her chatbots and …
…
continue reading
1
S1. E6. - The Golden Days of Insta Pt. 2: Brand Reps & Influencers
1:13:13
1:13:13
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
1:13:13
We took another trip down memory lane this week and talked about how businesses used to use brand reps/influencer marketing to grow during the golden days of Instagram.Most of these principles still apply today and we cover off what you can learn from how things use to be done and how you can apply those learnings today.Four goals to consider when …
…
continue reading
1
S1. E5. - UX Writing Pt. 2 (CX)
1:02:14
1:02:14
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
1:02:14
You guys love hearing about UX + CX! And no wonder – it's taking the tech, startup and business world by storm. While it may be a niche area to focus on, in this episode you'll hear about all the things customer and user experience actually covers. You might be surprised!Some practical takeaways from this episode:- Have someone do an audit of all c…
…
continue reading
1
S1. E4. - They Never Said It Would Be Easy: Business & Motherhood
44:05
44:05
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
44:05
Wow! So excited to already have some reviews and feedback from you guys. Thank you! 🙏🏼 To everyone who has listened, reviewed, and subscribed - you are golden.In this week’s episode we covered the amalgamation of mum life and business life. This episode got a little deep, emotionally, as any chat would over coffee at a table at the back. 😉We covere…
…
continue reading
1
S1. E3. - The Golden Days of Insta Pt. 1: Competitions
42:49
42:49
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
42:49
This week we take a trip back in time to the golden days of Instagram to talk about one aspect of how businesses used to grow using Instagram and what you can learn from it.We cover off Instagram competitions, in particular:- How they used to get set up- Some things to think about in terms of rules & mechanics - Why it used to grow numbers by the 1…
…
continue reading
1
S1. E2. - UX Writing Pt. 1
36:44
36:44
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
36:44
How fun! After some ideas, feedback, and exploration we’ve settled on a name for the podcast - yew!And this week Laura laid out some UX writing fundamentals (from a biz perspective) and what you should know/consider if you’re thinking about entering the field or you’re already in, but trying to find your feet.If you have any questions don’t forget …
…
continue reading
1
S1. E1. - Right Back To The Beginning
44:38
44:38
Lejátszás később
Lejátszás később
Listák
Tetszik
Kedvelt
44:38
Welcome to our very first episode. How exciting! We’re super keen to chat to you about all things UX, CX, Comms, Marketing, and the mum/biz life balance. We wanna do this in a casual environment where you feel like you’re having a warm coffee (or tea) with us and you’re part of a raw, but insightful conversation. In this episode we go back to the b…
…
continue reading