A trend haul show for geniuses. Where every topic is a thrill and nothing is too niche. Hosted by Elizabeth Kott.
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Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative ...
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Brett Townsend on Maximizing Revenue with Consumer Insights and Data Analytics
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In the dynamic world of consumer insights, Brett Townsend’s career exemplifies how personal experiences and professional skills can merge to drive meaningful brand success. From his roots in radio and TV broadcasting to his current role as a consultant at Quester Agency, Townsend's journey highlights the transformative power of storytelling in mark…
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The Blueprint for Financial Freedom: Chad Hufford’s Strategies for Long-Term Wealth and Legacy
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Reinventing his career from biochemistry to financial advising, Chad Hufford offers a compelling example of how personal experiences and deeply held values can reshape one’s professional journey. Drawn to finance by witnessing the profound impact of financial stability on lives, Chad took a leap during the turbulent 2000 economic crisis. Despite a …
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Healing Trauma to Transform Lives with Jeff Sera
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Jeff Sera’s transition from a career in criminal justice to self-development coaching and Reiki exemplifies a profound personal and professional metamorphosis. Initially immersed in the structured world of law and order, Sera found his true calling through exploring holistic healing practices. His journey, marked by a shift from conventional studie…
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Essential Estate Planning Tips for Business Owners with Scherrie L. Prince
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In the world of estate planning and asset protection, Scherrie L. Prince stands out with her profound insights and personal experiences. Growing up on a farm, Scherrie saw firsthand the chaos that can ensue when a clear estate plan is missing. Now, as a seasoned lawyer and MBA holder, she’s dedicated to helping others avoid similar pitfalls. Scherr…
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Yolanda Hadid's Architectural Digest Home Tour
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An impromptu haul of Yolanda Hadid’s Fort Worth, Texas Architectural Digest Open Door feature. Joining Elizabeth is guest hauler and Too Niche design correspondent, Sarah Weichel of Swike Design. Follow along with visuals and links over on the Too Niche Mood Board Please check out: The Pink on The River live online auction (now through Sunday), pro…
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From Paint to Profit: Scott Duffy's Shift from Sales to Strategy with AI Mavericks
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Embracing the power of strategic emulation, Scott Duffy’s entrepreneurial journey is a masterclass in resilience and reinvention. After a life-altering car accident forced him to start from scratch, Duffy didn’t just pick up the pieces—he used the setback as a springboard to new opportunities. From painting houses to thriving in high-stakes sales t…
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Income Over Ego: Steve Selengut’s Philosophy on Building Wealth Beyond Market Value
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Discover Steve Selengut's investment strategy prioritizing in generating steady income over chasing market value. Beginning his investment journey at 25, Selengut focused on income-producing assets inspired by his father's real estate business. His approach diverges from conventional wisdom, emphasizing sustainable income streams as the key to fina…
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Navigating AI with B.L. Ochman: Insights from a PR Veteran Turned Tech Trailblazer
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Renowned in the digital media world, B.L. Ochman has expertly bridged the gap between traditional PR and online marketing. With a track record of working with industry giants like Ford and IBM, she now focuses on making AI both comprehensible and practical for everyone. Her extensive knowledge of AI tools such as ChatGPT and Perplexity demonstrates…
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From Burnout to Breakthrough: Seth Goldstein’s Journey from Print to Podcasting and Beyond
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Meet Seth Goldstein, a dynamic entrepreneur and digital media expert whose career spans journalism, web design, and podcasting. Based in Philadelphia—a city renowned for its passionate sports fans and unique character—Seth has successfully navigated the fast-paced world of digital media with a blend of innovation and adaptability. His career began …
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John Hill joins Elizabeth Kott to haul the most iconic workout crazes in recent history. Thank you to Magic Mind for supporting today's haul. Use code NICHE20 for 20% off at magicmind.com Notes, links and more from this episode on the Too Niche Mood Board (new episode posts typically go live the Friday after the episode has been released) Club Arti…
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From Pixels to Power: Jack McCauley’s Bold Journey Through Gaming, Gear, and Sustainability
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Explore the dynamic career of Jack McCauley, a visionary whose innovations have transformed the tech landscape. From his groundbreaking work on Xbox controllers at Microsoft to his pivotal role in shaping Oculus VR, McCauley’s contributions have set new benchmarks in gaming technology. His creative genius and engineering prowess have made a lasting…
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Haute in Texas: From Fashion Editor to Franchise Guru with Aquila Mendez-Valdez
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Discover the journey of Aquila Mendez Valdez, a Texas trailblazer whose career evolution from journalist to PR expert is a captivating blend of ambition and resilience. After spending eight impactful years in Houston, Aquila transitioned from her initial passion for journalism to a thriving career in public relations. This shift was fueled by her d…
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Small Business, Big Impact: Dara Rosenbaum's Strategies for Legal Success
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Dara Rosenbaum’s journey from aspiring coroner, inspired by the TV show Quincy, to a prominent small business lawyer is a tale of unexpected twists and family influence. Co-founding Rosenbaum and Taylor in 2011, Dara specializes in guiding entrepreneurs through the complexities of business law, from forming LLCs to resolving disputes. Her decade-lo…
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Building the Future of Marketing with Guillaume Dumortier's Maestrix.ai
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Discover how Dumortier navigated the shift from traditional marketing to the digital frontier, including his pioneering efforts in brand endorsement and influencer marketing on Twitter. Although his first venture faced challenges, it led him to develop Maestrix, an AI-powered tool designed to simplify marketing for entrepreneurs and small businesse…
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AI’s Role in Academic Research: Ayush Garg’s "Answer This" Solution
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From a teenage prodigy in artificial intelligence to a leading innovator in research tools, Ayush Garg’s journey is a compelling narrative of curiosity and perseverance. Growing up in a family of scientists, Ayush was immersed in a culture of inquiry that fueled his early interest in AI and NLP. By just 16, he had already made significant strides i…
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Niche Things with THNK1994
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THNK1994 Museum’s Viviana Olen and Matt Harkins join Elizabeth to haul their niche obsessions of Summer 2024. For notes, links and images to everything referenced in this haul please visit the Too Niche Mood Board on Substack September Mood Board Workshop with Elizabeth, September 3 at 5:30p pst/ 8:30p est on Zoom, details and sign up here…
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The Power of Templates: Dave Polykoff’s Streamlining Content Strategy
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Dive into the compelling journey of how Dave Polykoff transformed challenges into opportunities and carved out a niche in the digital sphere. His journey through the digital marketing landscape reads like a modern success story marked by innovation and resilience. Dave Polykoff's digital marketing journey began with an internship at a direct respon…
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From Audi and AB InBev to Activist for Cannabis: The Multifaceted Career of Joe Quattrone
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Dive into the intriguing journey of Joe Quattrone, a marketing professional who’s carved a unique path across industries. Starting in the automotive world, Quattrone was instrumental in shaping Audi’s early social media presence, helping the brand stand out in the digital landscape. His efforts not only redefined how Audi engaged with customers but…
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Rejection to Recognition: The Tenacity Behind Dick Wybrow’s Best-Selling Success
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Dive into the enchanting world of Dick Wybrow, where the art of storytelling blends seamlessly with humor and heart. With a rich background in stand-up comedy, radio, and television, Wybrow has crafted a unique voice in fantasy fiction that captivates readers across the globe. His Cain series is celebrated for its deep character interactions and em…
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Elizabeth is joined by Emmy nominated writer, producer and Radio Andy personality, Lauren Ashley Smith, to haul a lengthy list of Bravo TV affiliated beverage brands including: Skinny Girl, Witches of Weho Wines, Loverboy and Bluestone Manor Whiskey. Thank you to this week's sponsor Max Pope The Edit, get 10% off and free shipping with code NICHE a…
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The Art of Influence: Ashley Graham’s Strategies for Conscious PR
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From the charming town of St. Charles, Missouri, to the bustling streets of Southern California, Ashley Graham has journeyed far beyond the traditional boundaries of public relations. With a profound belief in the transformative power of storytelling, Ashley launched The Conscious Publicist, a trailblazing agency that combines her deep marketing ex…
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Surrender and Success: Matt O'Neill’s Journey from Real Estate to Radiant Joy
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Step into the world of transformation and joy with Matt O’Neill, a leading voice in the Good Mood Revolution! Matt’s story is a remarkable testament to the power of positivity and personal growth. From his humble beginnings selling toner cartridges to becoming a prominent figure in real estate, O’Neill’s path has been anything but ordinary. His car…
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One Day Websites: Allison Conway Turns Travel Inspiration into Innovative Brand Building
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Meet Allison Conway – a trailblazer whose journey from a curious ten-year-old in Paris to the head of a successful agency is truly inspiring. Imagine this: a young Allison, fueled by a grandmother’s promise of adventure, steps into Paris and realizes the boundless opportunities awaiting beyond her school walls. This pivotal moment ignited a passion…
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Elizabeth hauls the top wellness trends of the moment with guest hauler, Jess Kane of BodyBio. Use code NICHE20 for 20% off at Bodybio.com Sign up for the Too Niche Mood Board on Substack and get links to everything mentioned in the episode and promo codes ! Aug 4: Mood Board Workshop / Thank you to HigherDOSE for partnering with Too Niche on today…
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Storytelling Beyond Scripts: Tiago Faria on the Hero’s Journey
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Ever wondered how one can transform a career from the corporate grind to a thriving entrepreneurial journey? Meet Tiago Faria, a former Google employee who took the leap from corporate stability to become a trailblazer in the world of podcast guesting. After dabbling in various marketing strategies, Tiago stumbled upon a game-changing insight: podc…
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From Stage to Strategy: Jenn Quader's Journey from Musical Theater to PR Powerhouse
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Jenn Quader’s career is nothing short of a dazzling encore performance, where the stage lights of musical theater meet the strategic brilliance of public relations. Her journey began as a vibrant performer on cruise ships, where she perfected the art of captivating audiences and adapting to ever-changing environments. These skills, honed through co…
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Brewing Success: Matt Rolnick's Path from Media Sales to Real American Beer
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Ever wondered what it takes to turn a passion into a thriving business empire? Meet Matt Rolnick, whose journey from media sales to Senior VP of Partnerships and Events at Real American Beer is a testament to grit, innovation, and seizing opportunities. Beginning with a solid foundation in media, Matt swiftly pivoted into entrepreneurship, launchin…
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Elizabeth hauls the basic tools of The Artist’s Way by Julia Cameron. This episode is in partnership with Alma, an online platform that is on a mission to simplify access to high-quality, affordable mental health care. For notes and links from everything mentioned in today's haul, visit the Too Niche Mood Board on substack Next Mood Board Workshop …
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From Sync to Zync: Arjun S.'s Journey in AI-Driven Media
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Embark on an evolutionary journey with Arjun S. and reshape how media is conceived, produced, and distributed. His entrepreneurial path commenced with Ambit, where he pioneered AI applications that revolutionized educational voice technology, laying a solid foundation for his ambitious strides in the realms of technology and media. Zync, Arjun's vi…
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Transforming Adversity into Success: The Rich from Anywhere Story
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Join S. Blackburn and S. Johnson, the founders of Rich from Anywhere, share their remarkable journey from the music industry to pioneering success in online marketing. Despite initial financial challenges, they pivoted to online marketing, leveraging platforms like Shopify after a setback with their first Amazon store due to copyright issues. Their…
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From Zen Monk to Mentor: Allan Knight's Guide to Inner Fitness and Self-Mastery
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Embark on a transformative journey with Allan Knight, whose path led him from becoming Zen monk to teaching effective communication after embracing a profound spiritual transformation. Initially focused on self-knowledge, Allan's quest for deeper meaning steered him towards a life-changing decision—to become a Zen monk. For nine years, he immersed …
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From Failing Grades to Forbes 30 Under 30: Ajay Yadav on AI, Entrepreneurship, and Immigrant Ingenuity
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Explore the remarkable journey of Ajay Yadav, the co-founder behind Simplified—a game-changing platform powered by AI that's transforming content creation and social media management. Ajay's story is one of resilience and relentless pursuit of his entrepreneurial dreams, starting with his move to the US at the age of 17 after facing academic challe…
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The Medici Effect: Jimmy Brady on AI, Alchemy, and Entrepreneurship
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Join us on a captivating journey through the life of Jimmy Brady—a tale of resilience, curiosity, and the power of unconventional learning. From missing elementary school to dropping out at twelve, Brady's early years were marked by hardship. Yet, against all odds, he returned to education at fifteen, diving headfirst into physics, business, AI, an…
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Navigating Ethical Online Entrepreneurship with Tina Bar
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Discover the inspiring journey of Tina Bar, a visionary entrepreneur who has carved a niche in ethical e-commerce. With a solid foundation in international relations and marketing from UC Santa Barbara and Boston University, Tina transitioned from a career in global advertising to founding her own Shopify store. What began as a passion project sell…
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LA Hot Girl Guide: Wellness and Beauty
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Elizabeth is joined by comedy influencer and hot girl representative, Amanda McCants, to haul their A+ Los Angeles beauty and wellness recommendations. Thank so much you to this week's sponsor, HigherDose! Use code: NICHE for 15% off your first purchase at higherDose.com Get links and notes to everything mentioned in this haul on the Too Niche Mood…
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Click to listen to the Brand My Career Podcast! Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.comAnika Jackson által
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From Celebrity Spotlight to Social Enterprise: Vanessa Morcom's PR Odyssey
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Join us as we dive into the inspiring journey of Vanessa Morcom, a Canadian PR expert whose career spans from the glitz of celebrity PR to impactful advocacy and personal transformation. Vanessa's career began unexpectedly with Paris Hilton's footwear collection launch in Montreal, propelling her into the world of celebrity publicity with icons lik…
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The Power of Virtual Assistants in an AI-Driven Business World with Denise Cagan
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Get ready to embark on an enlightening journey with Denise Cagan, where you'll be informed, inspired, and empowered. We uncover Cagan's insights and experiences, sharing expertise on leveraging virtual assistants in today's AI-driven landscape. From starting out as a humble cleaning company to evolving into a thriving provider of virtual business s…
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Finn McKenty on Digital Strategies for Standing Out in a Saturated Market
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Join Finn McKenty, a dynamic content creator and punk rock entrepreneur, as he takes you through his inspiring journey into the YouTube universe. Finn's motivation stemmed from feeling unseen and underrepresented in the world of major brands like Nike, Red Bull, and Nintendo. Having previously worked with innovative brands such as Febreze, Swiffer,…
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Celebrity Statement Tees
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Elizabeth is joined by guest hauler, Pat Regan (comedian, TV writer and co-host of Seek Treatment with Cat & Pat), to haul the most iconic celebrity-worn statement t-shirts of all time. Check out the Too Niche Mood Board on substack for images and links mentioned in this haul INVITE: July 14 - Q3 Digital Mood Board Workshop Thank you to this week's…
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Summer School is a two-day marketing training for creative professionals looking to polish their brand story and public relations strategy—two essentials for remaining relevant regardless of the economic outlook. Whether you're at the head of the table, or want a bigger seat at the table, you’ll learn how to grow your business (and your career!). J…
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Social Media Simplified with Sherpa Shaily Hakimian
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Join me for an enlightening conversation with Shaily Hakimian, a trailblazer in the world of social media consulting. Let’s uncover Shaily's incredible journey—from her roots in managing MySpace communities to becoming a trusted advisor who simplifies social media complexities for clients. In this episode, Shaily dives deep into the strategies that…
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Beyond Retail: Mike Begg's Insights into E-Commerce Excellence with AMZ Advisors
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Explore the incredible journey of Mike Begg, from his roots in retail to pioneering e-commerce with AMZ Advisors. In this episode, we uncover Mike's transition from retail and real estate to becoming a leading voice in e-commerce strategy and Amazon selling tips. We dive into AMZ Advisors' response to pandemic challenges, insights from client succe…
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Harmonizing Voice, Law, and Branding: Insights from Chase Neely
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Step into the world of branding and legal expertise with Chase Neely on our latest podcast episode! From his early days crafting commercials for his father's lumber company to becoming a sought-after consultant bridging law and branding, Chase's journey is as dynamic as it is insightful. He delves into the crucial intersection of legal protection a…
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Sparkling Water (The Too Niche Origin Story)
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Time travel back to Black Friday of November 2022 for a re-listen of the first ever Too Niche episode. Join Elizabeth Kott and Lara Marie Schoenhals as they haul and review the most popular and niche sparkling water brands found in the grocery store isles. For notes and links for all things Too Niche, join the Too Niche Mood Board for free on subst…
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Rx for Sales Success: Kathy Walterhouse's Journey from Medicine to Marketing
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Join me as I dive into the remarkable and transformative career of Kathy Walterhouse, a nine-figure sales strategy guru and coach. In this captivating episode, Kathy takes us on a journey from her early ambitions in the medical field to becoming a trailblazer in the corporate and consulting world. Discover how her unexpected shift from marketing to…
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Rusty Roberts and Sean Murphy: Psalms for Business Success
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Can you truly build a successful business while staying true to your faith? Discover the remarkable journeys of Rusty Roberts and Sean Murphy from Psalm Path Consulting as they share their unique paths to integrating faith with entrepreneurial success. Rusty opens up about his mother's miraculous recovery from stage four cancer and how it inspired …
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Feras Alhlou: From Layoffs to 8-Figure Launchpads
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Ever wondered how a sudden layoff could be the best thing to ever happen to you? Join me, Anika Jackson, as I chat with Feras Alhlou, a formidable entrepreneur who turned an unexpected job loss into a thriving series of startups. Feras opens up about the heartbreak of losing his VP role in Silicon Valley and how leveraging his network led him to co…
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Elizabeth shares some favorite discoveries from this past quarter in multiple categories including: home fragrance, scams and air purification. Get notes and links from today's haul and beyond, join the Too Niche Mood Board for free on substack !Bleav + What’s Your Journey? által
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B2B Brand Leadership Solutions with Ed Delia
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Ever wondered how resisting a family business can turn into embracing it wholeheartedly? Join us as Ed Delia from Delia Associates shares his remarkable journey from a hesitant young boy collating press kits to the driving force behind a successful B2B marketing firm. Ed offers a rare peek into the dynamics of family businesses, recounting pivotal …
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