This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.
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Converting Readers Into Clients with Chris Benetti
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In this episode, we’re thrilled to welcome Chris Benetti, founder of Smart Author Media and host of the Smart Author podcast, who has sold over 40,000 books and invested nearly a million dollars in advertising, collaborating with industry leaders like Ryan Deiss, the author of Get Scalable. We dive deep into Chris's insights on crafting nonfiction …
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Before The Bestseller | Friday Sessions: Insights on Amazon Ads, Systematized Book Marketing, and Influencer Connections
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We’re back with another episode of our Friday Sessions featuring Laura Russom, Director of Author Success. Today, we have the pleasure of introducing Kat Finnerty, author of Never Let a Good Disaster Go to Waste: Making Sense of a Life of Absurdity, A Memoir. Kat shares her inspiring journey of writing her memoir, encapsulating struggles like perso…
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Before The Bestseller | Friday Sessions: From Gathering Amazon Reviews to Building Author Communities
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Today, we’re featuring a special episode from one of our Friday Sessions with Laura Russom, our Director of Author Success to share valuable insights from our years of experience in the community. This session aims to equip authors with essential tools and deepen their understanding of the publishing industry! We’re excited to welcome three amazing…
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Sourdough Success: Elaine Boddy’s Path from Food Blogger to Published Author—Mastering Sourdough, Navigating the Editing Process, and Authentic Community Engagement
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Today we welcome Elaine Boddy, a UK-based author renowned for her expertise in sourdough baking, having authored three books: Whole Grain Sourdough at Home, The Sourdough Whisperer, and Easy Everyday Sourdough Bread Baking. With her fourth book, The Sourdough Bible, coming out in late 2024, Elaine is on a mission to make sourdough baking simpler an…
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From the Wall Street Journal Discontinuation to Success Magazine's New Ecosystem, Sales Metrics, and Future Trends with Michael Drew—Author, Speaker, CEO, and Marketing and Promotion Expert
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34:58
This week, we welcome back Michael Drew to our show. He is a seasoned expert on book lists and is known for his deep knowledge and insights into the world of best-seller rankings. Michael frequently shares his expertise on how various lists operate and their impact on the book industry. Michael dives into the recent discontinuation of the Wall Stre…
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Laura Russom on Pre-Launch Planning, Target Audience, Book Cover Design, Content Creation, Niche Influencers, and AI Tools
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In today’s episode, we are joined by Laura Russom, from our team in Advanced Amazon Ads. Laura brings a wealth of experience from her previous role in indie publishing, where she honed her skills in paid advertising. We explore why it’s crucial to start your marketing strategy at least six months before your book's release. Our discussion covers pr…
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AJ Crabill on Early Endorsements, Coaching, and Conference Deals to Amplify Book Impact and Audience Engagement
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We’re back with AJ Crabill, author of Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective, as we dive into the book marketing strategies that can make or break a book launch. AJ shares valuable lessons learned from his journey including how he used a quiz, an interactive element, to boost reader engagement. Discover how te…
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Great On Their Behalf | AJ Crabill
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In this episode, we’re thrilled to chat with AJ as we uncover his book,Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective. AJ shares his journey from a concerned parent to a seasoned school board member and author. He discusses the crucial lessons he learned about effective governance and how they extend beyond school boa…
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Get Out of Your Head | Brian Sachetta on Anxiety, Media Impact, Lead Magnets and Effective Book Marketing
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Today’s episode features an interview with Brian Sachetta, author of Get Out of Your Head. We explore Brian’s personal journey with anxiety and the transformative experiences that inspired his groundbreaking book. Brian opens up about his struggles with anxiety starting at age 18 and how years of dedicated research shaped the strategies outlined in…
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Insights from Areté’s 50,000-copy milestone in just 6 months with Brian Johnson
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In this episode, we delve into the success of Areté: Activate Your Heroic Potential, which has sold 50,000 copies within just six months. We touch on the marketing strategies and Brian’s decision-making process that contributed to the book’s achievement. Brian shares valuable insights on trusting one's instincts and making bold choices, reflecting …
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Areté: Activate Your Heroic Potential | Brian Johnson
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We dive into the world of Brian Johnson, Founder & CEO of Heroic Public Benefit Corporation and author of Areté: Activate Your Heroic Potential. He’s 50% Philosopher + 50% CEO and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. He's even got it tattooed on his arm. As a philosopher and educator, he…
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A Year Without The Grocery Store: Karen Morris on publishing, reviews, and marketing
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In today’s episode, I have the pleasure of speaking with Karen Morris, author of A Year Without The Grocery Store. This engaging short read explores her journey in mastering home preparedness and equipping herself for any situation, with strategies for maintaining readiness that are particularly compelling. As a mother and wife, you'll find the boo…
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Radical Candor: In-depth exploration into Kim Scott’s book promotion and writing process
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If you're in the business world, there’s a good chance that you’ve heard of the book Radical Candor by Kim Scott. She’s also the writer behind Radical Respect. In this episode, we delve into the intricacies of all the major aspects such as her approach to writing her books, her strategic thinking on marketing, and her methods for sustaining book pr…
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Banned Book Club: Ryan Estrada’s graphic novel journey and success with multiple demographics and post-viral book marketing
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On this week’s episode, we welcome Ryan Estrada, an artist, author, and adventurer who co-wrote the Banned Book Club, a fascinating graphic novel detailing his wife's experience in the 1980s of reading banned books in South Korea. We covered a lot of ground in our conversation: how to market your book to multiple demographics and audiences, finding…
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PR Pitfalls and Triumphs with Book Publicist Master Scott Lorenz
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Our guest for today is a good friend of mine, Scott Lorenz, with an amazing history and expertise as a book publicist. Scott also serves as the President of Westwind Communications, a distinguished public relations and marketing agency that specializes in providing strategic PR and marketing services tailored to professionals such as Doctors, Lawye…
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Bestseller formula and continuing success with Michael Drew - Marketing Expert, Promotion Specialist, Author, Speaker and Coach
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In today's episode we welcome back Michael Drew a close friend of mine and a significantly towering figure in the realm of publishing, with a rich background having worked in different roles in traditional publishing, including Bard Press. Michael has has been instrumental and helped many famous authors launch successful books, such as T. Harv Ecke…
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Book Marketing Mastery with Laura Briggs - Before The Bestseller Co-host and COO
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We explore the extensive and varied experiences of soon-to-be Dr. Laura Briggs with her background in business administration. Her 10 years of experience writing copy for law firms and producing SEO material have made her a remarkable figure in the field. As an accomplished author with multiple books published, Laura freely imparts her invaluable e…
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Navigating the freelance landscape with Laura Briggs, COO and Co-Host on Before The Bestseller
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In this episode, we welcome Laura Briggs, a dynamic figure empowering the freelance generation. Laura has been crucial in assisting independent contractors in realizing their aspirations of becoming business owners through her writing, mentoring, and public speaking. Earning $200,000 as a freelancer in 2018, Laura's proficiency in her field is trul…
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Over 250,000 copies sold with Michael Lennington and The 12 Week Year impact
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In the latest second episode featuring Michael Lennington, the brilliant mind and esteemed author of 'The 12 Week Year.' Join us as we dive into a fascinating discussion about the incredible journey of his book, which has garnered immense popularity since its release in 2013. With hundreds of thousands of copies sold, 'The 12 Week Year' has stood t…
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The 12 Week Year | Michael Lennington
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Today, we're thrilled to welcome our new co-host and COO, Laura Briggs, alongside our esteemed guest, Michael Lennington, co-author of the groundbreaking book 'The 12 Week Year.' This book has been a constant companion for Laura for over many years, offering invaluable insights into time management and strategic project planning. Whether you're see…
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100k Followers: TikTok Quality Content and Book Promotion with Colton Dubell
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In this episode, we explore the dynamic world of TikTok as a powerful tool for book promotion as I have recently become obsessed with this fascinating platform, details of which you can find in my newsletter and podcast. Join us as we dive into a conversation with Colton Dubell, a TikTok enthusiast, and discuss his remarkable journey to over a hund…
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Blueprint for Podcasting Success with the Top 100 Podcast Strategist Chris Jordan
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Chris was kind enough to grace us with his presence again, delving into the captivating domain of podcasting during this episode. If you're an author, you’ve probably heard a million times about the importance of podcasting - getting on podcasts, having and hosting your own podcast, and to put it bluntly, that advice is not completely useful. What …
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Working behind the scenes with Lewis Howes, Daymond John, Dr. Benjamin Hardy - Chris Jordan
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Today's featured episode spotlights a valued colleague turned close friend, Chris Jordan. While Chris may not be a widely recognized name right now, his influence extends deeply within the inner workings for prominent figures such as Lewis Howes, Daymond John of Shark Tank, Gary Vee, and Dr. Benjamin Hardy. Chris has made a significant contribution…
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Over 200,000 copies sold with 5,000+ Amazon ratings in just 1 year with Joseph Nguyen
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We are delighted to welcome Joseph back to the show today. He joined us previously to talk about his book, 'Don’t Believe Everything You Think,' which was recently published in 2022 and has soared past 200,000 copies sold—an amazing topic we will delve into further during this episode. Joseph has demonstrated exceptional marketing insight, implemen…
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Don't Believe Everything You Think | Joseph Nguyen
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Today's featured guest is the author behind "Don’t Believe Everything You Think," a literary work that has garnered over five thousand Amazon ratings and a remarkable sales record of over 200,000 copies since its market debut in 2022 becoming a breakout sensation, captivating readers with its exquisite writing style and profound insights. The autho…
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Navigating the New York Times List Criteria with Leading Book Marketer Michael Drew
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In this episode, our spotlight is on the coveted New York Times list and the intricate process of securing a spot. Drawing from his wealth of experience, Michael Drew offers a firsthand perspective, and meticulous review of the diverse standards imposed by the New York Times in order to garner recognition fit for a list. Join us as we explore the i…
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Behind the Scenes of Bestselling Books: Expertise from Michael Drew, Leading Book Marketer
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Today's guest is Michael Drew, and I've invited him not only because he's an author, but rather due to his extensive work with some of the most renowned authors in the industry. He has collaborated with well-known authors such as John Spoelstra, who has previously appeared on this show, T. Harve Eker, the author of 'Secrets of a Millionaire Mind,' …
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Dr. Michael Rucker’s Marketing Craft -- Selling over 10,000 copies with journalist engagement and book publishing deals
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In this episode, we welcome back Dr. Michael Rucker, an accomplished author, to share his insights into the remarkable success of his book, which has sold over 10,000 copies. Dr. Rucker has extensive knowledge in reaching out to journalists, a skill that has landed him in the esteemed newsletters of prominent media outlets like NPR and CNN. Dr. Mik…
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The Fun Habit | Michael Rucker, Ph.D.
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Michael Rucker is an organizational psychologist, behavioral scientist, a charter member of the International Positive Psychology Association, and currently serves in the Active Wellness as a Senior Leader who has been academically published in the International Journal of Workplace Health Management and Nutrition Research. His ideas about fun and …
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Unlocking the Power of Goodreads: A Deep Dive for Authors with Steve Sarner, Former VP of Sales at Goodreads
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In our previous episode, Steve gave us invaluable insights into the integration between Amazon and Goodreads. In this episode, our focus is exclusively on the Goodreads platform itself. We will delve deep into how authors can use its power to effectively promote their books. Understanding and utilizing Goodreads has become crucial for authors tryin…
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Thank you for being a listener - we're closing in on 200 loyal listeners of the show and I want to bring on bigger and bigger authors to give their book marketing blueprints over to you.Alex Strathdee által
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Steve Sarner, Former VP of Sales at Goodreads, on Amazon's acquisition of Goodreads
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In this episode, my friend, Steve Sarner, a former vice president and one of Goodreads' original users who supervised sales and marketing in addition to other duties, shares special insights into the integration of two popular platforms for readers and authors, Goodreads and Amazon. His journey to publishing demonstrates the art of navigating the e…
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Getting Doctors to recommend her book with Dr. Katrina Ubell (10,000+ copies sold)
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Dr. Katrina Ubell is back to talk about how she got her book in the hands of gatekeepers and organically expanded it. About a handful, a very small niche, specifically women physicians who focused on weight loss fell in love with her book. It felt like she was talking directly to them making the book very relatable not only to physicians but also t…
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How To Lose Weight for the Last Time | Katrina Ubell, MD
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Dr. Katrina Ubell is a Master Certified Life and Weight Loss Coach who struggled with her own weight for decades before finding a permanent solution. In 2016, she founded the Weight Loss for Busy Physicians which offers a weight loss program that has helped over a thousand busy physicians. She is a graduate of John Hopkins University, and the Unive…
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Using masterminds to sell books and an effective press release with Anna David
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In the previous episode, Anna highlighted her book marketing and publishing tips for authors; in this episode, she talks about why she wrote On Good Authority and delves more into her journey while crafting the book's content and the strategies she used for her marketing plan. Anna David’s Newsletter: authoritysecrets.club Anne David’s Podcast: htt…
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On Good Authority | Anna David
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Anna David is a NY Times Bestselling author of 8 books, founder of Legacy Launch Pad Publishing Company and has been featured on TED, Today Show, Good Morning America, CNN, Fox News, NYT and Page Six. Anna is back with her latest book, On Good Authority, and is the topic of today’s conversation. It is very seldom that I open a book about book marke…
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Susan Friedmann, CSP | Author Marketing Mentor shares her expertise in publishing and marketing
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Susan Friedmann is an international best-selling author whose debut book sold over 500,000 copies. She also founded Aviva Publishing which came when she needed to create her own publishing company for her own books. Susan also hosts an award-winning podcast, Book Marketing Mentors, that helps authors with their book marketing strategy. In this epis…
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John Strelecky--author who sold 8 million copies of his books--shares his marketing strategy
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In this episode, we have the seasoned author of 20 years, John Strelecky, come back on the podcast to share his strategy in customizing his approach on different markets for his books. John is a great resource to tune in to as he had already sold over 8 million copies of his books and today we are going to cover how he was able to market to Europe,…
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The Big Five For Life | John Strelecky
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We are welcoming back John Strelecky who is actually our first return guest and with good reason. His episode is one of our most popular, and the man has sold over 8 million copies of his books. Originally, we talked about The Cafe On The Edge Of The World, and this time John is back to discuss another remarkable book. On this episode, we talk abou…
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Steve Harrison on promoting Rich Dad Poor Dad and Chicken Soup for the Soul
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We've had marketers and authors from previous episodes who shared that they did not find value in investing in a PR firm. In this episode, we want to explore further why that came to be the experience of other authors and debunk some of the common misconceptions about PR efforts and PR firms. Today we have Steve Harrison, the co-founder of authorsu…
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Richard Fenton and Andrea Waltz on sending book order forms to executives...500,000 copies later
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In this episode, we have the authors of "Go For No" back on the podcast to talk about the strategies and mindset behind how they were able to reach massive success for their book. Currently, they have over 4000+ reviews for Go for No on Amazon and consistently move 600 to 800 physical copies of the book per month. They shared about how intentionall…
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Go for No! | Richard Fenton and Andrea Waltz
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In this episode, we have Richard Fenton and Andrea Waltz on the podcast. They are the authors of "Go For No!"--a book that has already sold 500,000 copies to this date and garnered thousands of reviews on Amazon. Richard shares his story on how he came upon the idea for the book, and how he and Andrea was able to encapsulate it in a written format …
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Matt Treacey on generating millions of dollars for small businesses through email marketing
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Email marketing for authors is one thing we haven't discussed previously on this podcast. This episode is going to change that as we have Matt Treacey--author of Natural Orders and an email marketing expert. With a track record of generating millions of dollars in revenue for small business owners through email marketing, he's the best resource per…
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Jotham Stein on how to write a book that sells itself
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In this episode, we have Jotham Stein back on the podcast to discuss further how he was able to write a book that sells itself organically. When Jotham started, he had seeded only a few hundred copies and gone from selling 5 to 10 copies per week to over 50 copies per week. What's impressive is that most of these sales come from word-of-mouth and r…
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Negotiate Like a CEO | Jotham Stein
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In this episode, we are speaking with Jotham Stein about his book Negotiate Like a CEO. Jotham Stein is a lawyer by profession and has worked with many entrepreneurs and employees who are ever so passionate and focused on their craft that understanding the risks and contracts that come with the role usually get placed on the back burner. This and t…
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Leidy Klotz on getting an agent & selling 50,000 copies without a marketing background
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In the previous episode, Leidy Klotz shared with us the concept of his book--Subtract. For this episode, we're focusing on the successful marketing tactics behind the book's launch and promotion. To give you an idea, Leidy's background focuses on teaching and research. He did not have any following on social media except for his family, friends, an…
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For this episode, we interviewed the author of "Subtract", Leidy Klotz. His book is one that Adam Grant recommends reading. The whole premise of the book talks about how to solve a problem whether it's related to design to corporate business problems. Our initial approach is to add more things and create something new to reinvent the wheel. However…
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How Doug Evans used Tik Tok and Social Media Networking to Sell Thousands of Copies
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This is the 2nd episode where we have Doug Evans, author of The Sprout Book. Previously, we discussed the concept of sprouting and its health benefits. Now, we're going to take a look into what made it so successful to reach the 10th printing using grassroots marketing efforts from sending physical copies and dm strategy on Instagram. Doug started …
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The Sprout Book | Doug Evans
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Doug Evans is the co-founder of Organic Avenue and the founder of Juicero. He is also the author of "The Sprout Book" which we will cover in depth in this podcast episode. He will be with us for 2 episodes including this one and the next episode wherein he will cover the book's marketing. As an overview, Doug Evans also did digital marketing for Ap…
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Author of "Published" Chandler Bolt shares effective strategies for book launches
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Chandler Bolt is the CEO of Self Publishing School and has authored 6 bestselling books. His most recent book is "Published" which we'll talk further about in this episode. We discussed how aspiring self-published authors can strategize and prepare for their book launch including getting reviews, when to start running ads, how much time should go i…
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