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A tartalmat a Stella Conversations biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Stella Conversations vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Stella Conversations - Ep. 1 Mandy Pooler Kantar
Manage episode 177922136 series 1419773
A tartalmat a Stella Conversations biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Stella Conversations vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Stella Conversations is a series of informative and inspiring conversations between members of the WPP Stella women's leadership group and a cohort of future leaders. In episode 1, Mandy Pooler, CMO of Kantar, is interviewed by Renée Mellow of MediaCom about leadership, marketing trends and advice for women progressing in their careers. Drop Date: 26 April 2017
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8 epizódok
Manage episode 177922136 series 1419773
A tartalmat a Stella Conversations biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Stella Conversations vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Stella Conversations is a series of informative and inspiring conversations between members of the WPP Stella women's leadership group and a cohort of future leaders. In episode 1, Mandy Pooler, CMO of Kantar, is interviewed by Renée Mellow of MediaCom about leadership, marketing trends and advice for women progressing in their careers. Drop Date: 26 April 2017
…
continue reading
8 epizódok
Minden epizód
×In this episode, Claire Gillis, International CEO of WPP Health, is interviewed by Anna-Lee Bridgstock, Digital Performance Director and Wunderman Thompson. Stella Conversations is a series of informative and inspiring conversations between members of the WPP Stella women's leadership group and a cohort of future leaders.…
In this episode, Majiry Tamehane, Worldwide CEO at Gain Theory, is interviewed by Jay Kandola, Commercial Strategy Director, MBA, at MediaCom. Stella Conversations is a series of informative and inspiring conversations between members of the WPP Stella women's leadership group and a cohort of future leaders.…
In this episode, Michelle Harrison, Group CEO of Kantar Public and Global CEO of WPP Government Practice, is interviewed by Eimear Hunter, Executive Director, Business Development EMEA at Landor. Stella Conversations is a series of informative and inspiring conversations between members of the WPP Stella women's leadership group and a cohort of future leaders.…
In Episode 4, Janet Markwick, Global EVP Commercial Operations and Production at Y&R, is interviewed by Kate Stevens, Managing Director of AxiCom. Stella Conversations is a series of informative and inspiring conversations between members of the WPP Stella women's leadership group and a cohort of future leaders.…
Stella Conversations is a series of informative and inspiring conversations between members of the WPP Stella women's leadership group and a cohort of future leaders. In Episode 3, Mel Edwards, EMEA CEO of Wunderman is interviewed by Lisa Humphreys, Managing Partner, Commerical Operations at MediaCom.…
Stella Conversations is a series of informative and inspiring conversations between members of the WPP Stella women's leadership group and a cohort of future leaders. In episode 2 Helen McRae, UK CEO and Chair of Western Europe at Mindshare is interviewed by Emma Wright, Senior Account Director at H+K Strategies within the sports and partnership marketing team.…
Stella Conversations is a series of informative and inspiring conversations between members of the WPP Stella women's leadership group and a cohort of future leaders. In episode 1, Mandy Pooler, CMO of Kantar, is interviewed by Renée Mellow of MediaCom about leadership, marketing trends and advice for women progressing in their careers. Drop Date: 26 April 2017…
Stella Conversations is a series of informative and inspiring conversations between members of the WPP Stella women's leadership group and a cohort of future leaders. You will hear about some of the dynamics and key developments in the business sector that the Stella member works in, issues and opportunities facing clients. How their business is planning for the future? We will also hear about their leadership style, their success stories and perhaps their failures. And finally, what is their advice for the next generation of female leaders in WPP?…
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