Joeys Theory - Transforming Behaviour Through Love, Safety and the Ladder of Insecurity

Joey’s Theory - the law of behaviour

Joey’s Theory offers a fundamentally optimistic view of human potential, suggesting that negative behaviours are not fixed character flaws but rather transient expressions of insecurity that can be transformed through the consistent application of love and safety. This perspective empowers individuals with a clear and actionable path to positive change. The repeated assertion that behaviour changes "naturally, deeply, and for good" when safety is present, coupled with the notion that the theory represents a "new cultural conditioning" and "changes the measuring stick" for human development , implies a profound belief in humanity's capacity for positive evolution. It moves beyond merely managing negative behaviours to fundamentally altering their root cause, offering a hopeful vision for individual and collective progress.

To embody Joey's Theory in daily life, individuals are encouraged to pause and sense the underlying insecurity beneath challenging behaviours, both in themselves and in others, and then consciously choose to respond with love. This journey is a continuous practice, a commitment to fostering security within oneself and extending it to the world. By embracing this approach, individuals contribute to the emergence of a "whole new world" where love and security become the ultimate measures of human development and potential.