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How to Merge the Brand Experience with Trust - Girish Joshi
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What do you do when your therapist can’t handle your conversion rate anxiety?
You cancel therapy.
At least that’s what Girish Joshi did.
In this episode, Girish (Director of E-Commerce at LG) unloads the real emotional cost of running a P&L, why he checks revenue dashboards the way some people check horoscopes, and how irritation might be his secret superpower.
We get into:
Why most frameworks kill creativity
How to chase ideas that feel like “oh f***”
The surprisingly emotional side of attach rates and checkbox services
When your team doesn’t need consensus—they need your conviction
Why every E-Commerce director needs at least one diplomat on speed dial
And how he’s trying to turn LG into the Apple of appliances, one trusted fridge at a time
This episode is part group therapy, part MBA, and part stand-up set for over-caffeinated Directors of E-Com who are wondering if anyone else thinks like them.
(They do. And he’s on this episode.)
If you’ve ever canceled a vacation appetizer because your AOV dipped, this one’s for you.
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