282. UNCUT: Co-CEO Javier Ferreira and The Scopely Playbook Behind $5B Monopoly GO!

Deconstructor of Fun

🚨 Deconstructor of Fun Exclusive — We’re releasing the UNCUT version of our legendary interview with Javier Ferreira, co-CEO of Scopely. This is the twice-as-long version only a handful of insiders have ever heard before.

In this rare, candid, and *fully unfiltered* conversation, Javier breaks down Scopely’s transformation from a $12M startup to a $3B+ revenue machine. Why *Monopoly GO!* succeeded where so many IP-based games fail. How Scopely builds “learning machines,” not just game teams, and the secrets to long-term conviction, even in the face of failure

If you want the real story behind the game industry’s biggest hit — and how Scopely is building the definitive free-to-play company — this is the one to watch.

01:11 The Role of a CEO in Company Success

07:06 Company Culture and Learning

19:54 Challenges and Successes with IP Partnerships

29:30 The Process of Game Development

38:37 The Role of Intervention in Product Strategy

40:45 The Responsibilities of a GM

49:47 The Impact of the Savvy Acquisition

01:04:31 Advice for Laid-Off Game Developers

01:10:08 Exciting Future Prospects in the Gaming Industry