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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
![The Agile Brand with Greg Kihlström® podcast artwork](/static/images/64pixel.png)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
CBRM council report with Tom Ayers: $1mil surplus; well failure; new school for Reserve Mines
Manage episode 461265262 series 2435317
A tartalmat a CBC biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a CBC vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Municipal affairs correspondent Tom Ayers tells us about a possible year-end surplus for CBRM, a failed water well for Sydney and moves that could lead to a new school in Reserve Mines.
147 epizódok
Manage episode 461265262 series 2435317
A tartalmat a CBC biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a CBC vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Municipal affairs correspondent Tom Ayers tells us about a possible year-end surplus for CBRM, a failed water well for Sydney and moves that could lead to a new school in Reserve Mines.
147 epizódok
Minden epizód
×Memory kits contain items to help spark memories and stimulate conversation. You can get them at the Cape Breton Regional Library.
People with disabilities in Nova Scotia are going to have a new option for choosing where they want to live.
We hear from a young sports reporter as well as a long time referee at this year's Coal Bowl in New Waterford.
![Artwork](/static/images/128pixel.png)
1 "The opportunities are endless with this technology": a revolution in infrastructure management in Inverness County 8:26
We speak with the people in charge of a project to map out and organize infrastructure data for Inverness county to help make more efficient and effective decisions about maintenance and spending on things like sewer and water.
In our column on Acadian culture, Ronald LaBelle tells us about tragic Acadian songs of the sea.
![Artwork](/static/images/128pixel.png)
1 CBRM council update with Tom Ayers: waterfront development; old RCMP station; Trump & the budget 8:32
Reporter Tom Ayers brings the latest from yesterday's Committee of the Whole meeting. We hear about the waterfront development in Sydney, an old RCMP station in Reserve Mines, and how Trump can impact the CBRM's budget.
We speak with cardiologist Dr. Paul MacDonald about a heart health screening clinic that's coming up this weekend in Sydney.
We speak with one of the organizers of a new festival in Sydney to encourage people to get out and about in Winter.
We speak with a health outcomes scientist for the Eastern Zone about the difference the community lung clinic is making at the Cape Breton Cancer Centre.
Two large Nova Scotia exporters were preparing for the worst yesterday in anticipation of U.S. tariffs. We hear from the seafood industry and Port Hawkesbury Paper.
Today is the one year anniversary of the start of the big storm of 2024. We look back at some of the moments from that week.
A Membertou resident is calling on the band council to take harsh measures against dealers to combat what many are calling a drug crisis in the community.
Murray Gallant was well known for his cheeky and colourful woodcarvings. He passed away in May and now a new exhibit at Eltuek is honouring his life and works.
Inverness county is planning to consolidate and expand meals on wheels services in the municipality as part of a wider food security program.
On the first Monday of each month, we host "The Bird Hour Phone-In." This month Dave McCorquodale is flying solo.
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