Obsessed with Service as Software (with Marcel Santilli)

Code to Market

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Mind The Business: Small Business Success Stories

1
Understanding Taxes as a Newly Formed Small Business - Part 2 of the Small Business Starter Kit 28:24

21 napja28:24

Lejátszás később

Listák

Tetszik

Kedvelt

28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

körülbelül egy éve 12:18

MP3•Epizód kép

We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers.

Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P

Service as Software: https://x.com/JayaGup10/status/1852148821389934921

Marcel:

LinkedIn
Twitter
GrowthX

21 epizódok

#Business #Marketing #Gonto and Hank

Obsessed with Service as Software (with Marcel Santilli)

Code to Market

published körülbelül egy éve

Megosztás

MP3•Epizód kép

We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers.

Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P

Service as Software: https://x.com/JayaGup10/status/1852148821389934921

Marcel:

LinkedIn
Twitter
GrowthX

21 epizódok

#Business #Marketing #Gonto and Hank

Minden epizód

1
Did Laravel do a PERFECT developer marketing launch? 25:49

6 napja25:49

25:49

Gonto finally gets his chance to roast Hank's marketing launch at Laravel. How bad could it be?

1
Raycast launches the future while Bybit fights for survival 21:03

24 napja21:03

21:03

Raycast just launched AI Extensions, and we break down why their approach to marketing and UX is what Apple Intelligence should have been. Then crypto story time with Gonto as he talks about the biggest crypto hack in history—$1.4 billion stolen from Bybit—and why their response was a masterclass in crisis communication. We talk about speed, transparency, and how to turn disaster into brand strength. Plus, some thoughts on owned media, launch strategy, and the rise of B2B video marketing.…

1
Enablement Beats Collateral & Credit Card Gates 20:20

29 napja20:20

20:20

We discuss why sales enablement is more powerful than sales collateral and how to get them to stop relying on PDFs and case studies and instead focus on understanding the product and delivering answers in real time. We also discuss credit card gates on products. After gathering insights from DigitalOcean, MongoDB, and PlanetScale, we break down the trade-offs between frictionless sign-ups and filtering for serious users.…

1
Traffic from AI Chat is Growing Faster Than We Thought 21:46

5 weeks21:46

21:46

AI chatbots are driving more traffic than you think, and it’s happening fast. Hank and Gonto break down the latest data on AI-driven search, why it matters for businesses right now, and how companies should adapt. They also dive into a heated database debate between Neon, Planetscale, and Prisma, discussing how to handle trolls and bad benchmarks. Plus, a look at Laravel’s unconventional approach to conference pricing and a marketing experiment that had developers DMing their AWS bills.…

1
Stop EXPLAINING your SaaS; SHOW why it's great instead 12:40

6 weeks12:40

12:40

In this episode of Code to Market , Hank and Gonto break down the trade-offs of fast follows —why speed gets you attention, but differentiation wins you customers . They explore the psychology of AI adoption (why the less people understand AI, the more they use it), and how devtool founders should sell the WOW first, then the HOW to drive real adoption. They also dive into the rise of Agent Experience (AX) —why AI agents will soon be your biggest users , how SEO is shifting away from Google rankings, and why your API matters more than your UI in an AI-driven world.…

1
Developer Marketing lacks Vision 19:36

7 weeks19:36

19:36

Most devtool founders and marketers focus too much on launches and not enough on vision. In this episode, we break down Andrew Chen’s take on viral launches—are they a waste of time or always worth it? Hank defends the power of going big, while Gonto argues for a more targeted approach. We also dive into the real reason technical founders struggle with storytelling, why Elon Musk’s never-ending vision keeps people engaged, and how to craft a marketing narrative that actually works.…

1
Devin AI, SF Dinners, & Raycast Ad 22:22

9 weeks22:22

22:22

Questions answered: What could Devin have done differently in their marketing? Are Devin's VC's stupid? How can you run small dinners/meetups? What's brilliant about Raycast's ad? (and what would we change?)

1
The Perfect First DevRel Hire for Devtool Startups 18:22

9 weeks18:22

18:22

What makes a great early marketing or DevRel hire? In this episode, we break down why hunger for glory drives experimentation, why first hires should be generalists, and whether founders should test marketing channels before hiring. Plus, we discuss the different types of DevRel and analyze a great example of educational marketing from Resend. 🔹 When to hire your first DevRel 🔹 Charisma vs. content: What matters more? 🔹 Why experience can sometimes hold people back 🔹 A simple framework for building a DevRel team Let us know your thoughts in the comments!…

1
Master AI + New Media in 2025 with Us 23:50

10 weeks23:50

23:50

Hank & Gonto share their work and personal themes for 2025.

1
Is attention & amplification more important than money now? 15:10

12 weeks15:10

15:10

In this episode, we discuss if attention and amplification is better than money now. We dive deep into organic and paid influencer marketing, and affiliate marketing.

1
Obsessing over Competitors & Blaming Marketing (Devtool Founders) 19:03

13 weeks19:03

19:03

In this episode we discuss frameworks on competitors, GitHub's "free" Copilot plan, and the bastardization of PLG

1
Sell to Developers' Human Needs 18:02

14 weeks18:02

18:02

Developers make decisions with emotion, not just logic and rational thinking - you can use that! Also, Shopify's boring launch was a masterclass.

1
2 fights, 1 booth, and 0 cookies 19:51

15 weeks19:51

19:51

This week we discuss about 2 online fights: Supabase vs Levels & EDB vs PostgresWeekly, how to be creative with your booth and conference strategy, and how real "building in public" is.

1
The Rippling Effects of a Week Launch 17:55

16 weeks17:55

17:55

We discuss Rippling crossing the line with their comparison page mischief, a simple hackathon by Vercel, and our thoughts on "Mega Launch Week"3:35 PM

1
Obsessed with Service as Software (with Marcel Santilli) 12:18

18 weeks12:18

12:18

We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers. Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P Service as Software: https://x.com/JayaGup10/status/1852148821389934921 Marcel: LinkedIn Twitter GrowthX…

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