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A tartalmat a Read Smart Podcast and Baillie Gifford Prize biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Read Smart Podcast and Baillie Gifford Prize vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Read Smart: The 2024 Shortlist
Manage episode 446178597 series 2975247
A tartalmat a Read Smart Podcast and Baillie Gifford Prize biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Read Smart Podcast and Baillie Gifford Prize vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Tune into the latest episode of The Read Smart Podcast, where host Georgina Godwin is joined by Heather Brooke, a member of this year's judging panel, to discuss the 2024 shortlist. Why did these six books stand out from the rest of the longlist? Listen now to hear all about it. The 2024 shortlist: - The Story of a Heart by Rachel Clarke - Question 7 by Richard Flanagan - Nuclear War: A Scenario by Annie Jacobsen - A Man of Two Faces: A Memoir, A History, A Memorial by Viet Thanh Nguyen - Wild Thing: A Life of Paul Gauguin by Sue Prideaux - Revolusi: Indonesia and the Birth of the Modern World by David Van Reybrouck (translated by David Colmer and David McKay The podcast is generously supported by the Blavatnik Family Foundation. Be sure to follow @BGPrize on Instagram, Facebook, X, TikTok and YouTube. If you’re interested in learning more about the books on the shortlist, then join us on the podcast in the run up to the winner announcement. We will be speaking to each of the shortlisted authors about their work and what inspired them to write on their chosen topics. Also be sure to join us on our social media channels where you we’ll be sharing other author interviews, including readings by the writers themselves. The winner will be announced on Tuesday 19 November at an award ceremony generously supported by the Blavatnik Family Foundation. The announcement will also be livestreamed across the Baillie Gifford Prize for Non-Fiction social channels.
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84 epizódok
Manage episode 446178597 series 2975247
A tartalmat a Read Smart Podcast and Baillie Gifford Prize biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Read Smart Podcast and Baillie Gifford Prize vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Tune into the latest episode of The Read Smart Podcast, where host Georgina Godwin is joined by Heather Brooke, a member of this year's judging panel, to discuss the 2024 shortlist. Why did these six books stand out from the rest of the longlist? Listen now to hear all about it. The 2024 shortlist: - The Story of a Heart by Rachel Clarke - Question 7 by Richard Flanagan - Nuclear War: A Scenario by Annie Jacobsen - A Man of Two Faces: A Memoir, A History, A Memorial by Viet Thanh Nguyen - Wild Thing: A Life of Paul Gauguin by Sue Prideaux - Revolusi: Indonesia and the Birth of the Modern World by David Van Reybrouck (translated by David Colmer and David McKay The podcast is generously supported by the Blavatnik Family Foundation. Be sure to follow @BGPrize on Instagram, Facebook, X, TikTok and YouTube. If you’re interested in learning more about the books on the shortlist, then join us on the podcast in the run up to the winner announcement. We will be speaking to each of the shortlisted authors about their work and what inspired them to write on their chosen topics. Also be sure to join us on our social media channels where you we’ll be sharing other author interviews, including readings by the writers themselves. The winner will be announced on Tuesday 19 November at an award ceremony generously supported by the Blavatnik Family Foundation. The announcement will also be livestreamed across the Baillie Gifford Prize for Non-Fiction social channels.
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84 epizódok
Minden epizód
×Tune into the final Read Smart podcast of the year, where Georgina Godwin speaks to the Baillie Gifford Prize 2024 winner, Richard Flanagan. Hear more from Richard about his origins as an author, alongside how the events from both history and his personal life inspired the ‘chain reactions’ explored throughout Question 7. Listen now to hear all about it. This podcast is generously supported by the Blavatnik Family Foundation. To keep up with all of our Prize news all year round, follow @BGPrize on Instagram, Facebook, X, TikTok and YouTube.…
Tune into our final 'In Conversation' podcast, where we chat to Việt Thanh Nguyễn, who has been shortlisted for his book, A Man of Two Faces, which masterfully intertwines personal and historical narratives with humour and lyricism. Nguyễn's work reflects on memory, the duality of identity, and the American experience. Listen now to hear all about it. This podcast is generously supported by the Blavatnik Family Foundation. To keep up with all of our Prize news all year round, follow @BGPrize on Instagram, Facebook, Twitter, TikTok and YouTube.…
Join us for the next episode of The Read Smart podcast, as we welcome David Van Reybrouck, acclaimed author of Revolusi: Indonesia and the Birth of the Modern World. Revolusi, a bestseller in the Netherlands and now shortlisted for The Baillie Gifford Prize, offers a gripping narrative of Indonesia's fight for independence and its impact on global decolonisation. Discover the untold stories of a revolution that reshaped the 20th century. Listen now to hear all about it. This podcast is generously supported by the Blavatnik Family Foundation. To keep up with all of our Prize news year round, follow @BGPrize on Instagram, Facebook, X, TikTok and YouTube.…
Tune into our next 'In Conversation' podcast, where we chat to Richard Flanagan, who has been shortlisted for his brilliant book, Question 7. From the affair between H.G. Wells and Rebecca West to developments in 1930s nuclear physics, Flanagan has crafted a poignant love song to his island home, his parents, and the haunting echoes of the past in this book. Through a hypnotic blend of dream, history, science, and memory, he reveals how our lives are often shaped by the stories of others and the narratives we create about ourselves. Listen now to hear all about it. This podcast is generously supported by the Blavatnik Family Foundation. To keep up with all of our Prize news all year round, follow @BGPrize on Instagram, Facebook, Twitter, TikTok and YouTube.…
Tune into our next 'In Conversation' podcast, where we chat to Annie Jacobsen, who has been shortlisted for the prize this year with Nuclear War: A Scenario. Jacobsen’s book explores the chilling minute-by-minute protocols that would unfold if a rogue state launched a nuclear missile at the United States and is a gripping exploration of nuclear conflict, sparking crucial discussions on global security. Drawing from dozens of new interviews with military and civilian experts who have designed the weapons, been involved in response planning, and shouldered the responsibility for critical decisions, this is the definitive account of what a nuclear exchange would entail. Listen now to hear all about it. This podcast is generously supported by the Blavatnik Family Foundation. To keep up with all of our Prize news year-round, follow @BGPrize on Instagram, Facebook, X, TikTok and YouTube.…
Tune into our next 'In Conversation' podcast, where we chat to Dr Rachel Clarke about her shortlisted book, The Story of a Heart, which intertwines the poignant tales of two children connected by a heart transplant. Hear Dr Clarke discuss the dedication of healthcare professionals and incredible medical advancements that make miracles like these possible, and why she believes conversations around organ donation are so important. Listen now to hear all about it. This podcast is generously supported by the Blavatnik Family Foundation. To keep up with all of our Prize news year round, follow @BGPrize on Instagram, Facebook, X, TikTok and YouTube.…
Tune in to the first of our 'In Conversation' podcast episodes, where we speak to all six of this year's shortlisted authors about their extraordinary works of non-fiction. First up, Georgina Godwin speaks to Sue Prideaux, author of 'Wild Thing: A Life of Paul Gauguin'. Prideaux's award-winning works have captivated readers worldwide. From her James Tait Black Memorial Prize-winning biography of Edvard Munch to her Duff Cooper Prize-winning book on Strindberg, and her celebrated Nietzsche biography, 'I Am Dynamite!', which received the Hawthornden Prize and The Times Biography of the Year in 2018. In her latest work, 'Wild Thing', Prideaux brings to life the vibrant and tumultuous journey of Paul Gauguin. From his privileged start in Peru to his rebellious adventures in France, she offers a nuanced view of Gauguin, celebrating his creative genius while not shying away from his flaws. Listen now to hear all about it. This podcast is generously supported by the Blavatnik Family Foundation. To keep up with all of our Prize news all year round, follow @BGPrize on Instagram, Facebook, Twitter, TikTok and YouTube.…
Tune into the latest episode of The Read Smart Podcast, where host Georgina Godwin is joined by Heather Brooke, a member of this year's judging panel, to discuss the 2024 shortlist. Why did these six books stand out from the rest of the longlist? Listen now to hear all about it. The 2024 shortlist: - The Story of a Heart by Rachel Clarke - Question 7 by Richard Flanagan - Nuclear War: A Scenario by Annie Jacobsen - A Man of Two Faces: A Memoir, A History, A Memorial by Viet Thanh Nguyen - Wild Thing: A Life of Paul Gauguin by Sue Prideaux - Revolusi: Indonesia and the Birth of the Modern World by David Van Reybrouck (translated by David Colmer and David McKay The podcast is generously supported by the Blavatnik Family Foundation. Be sure to follow @BGPrize on Instagram, Facebook, X, TikTok and YouTube. If you’re interested in learning more about the books on the shortlist, then join us on the podcast in the run up to the winner announcement. We will be speaking to each of the shortlisted authors about their work and what inspired them to write on their chosen topics. Also be sure to join us on our social media channels where you we’ll be sharing other author interviews, including readings by the writers themselves. The winner will be announced on Tuesday 19 November at an award ceremony generously supported by the Blavatnik Family Foundation. The announcement will also be livestreamed across the Baillie Gifford Prize for Non-Fiction social channels.…
Tune into the latest episode of the Read Smart podcast, where two of our judges – Peter Hoskin and Chitra Ramaswamy – explore the 2024 longlist with our host, Georgina Godwin. Spanning the subjects of displacement, colonialism and nuclear war, this year's longlist unapologetically holds up a mirror to our contemporary world. Listen now to hear all about it. The podcast is generously supported by the Blavatnik Family Foundation. For more podcasts from The Baillie Gifford Prize, click here. Follow @BGPrize on Instagram, Facebook, Twitter, TikTok and YouTube. The announcement of the six books shortlisted for this year’s prize will take place on Thursday 10 October in a live event at Cheltenham Literature Festival. The winner will be announced on Tuesday 19 November at an award ceremony generously supported by the Blavatnik Family Foundation.…
Tune in to the next episode of The Read Smart Podcast, where Georgina Godwin speaks to Christina Lamb and Catrina Davies about the complex and delicate matter of exploring mental health and private contemplation on the public literary stage. Listen now to hear all about it. This podcast is generously supported by the Blavatnik Family Foundation. To keep up with the Prize news all year round, follow @BGPrize on Instagram, Facebook, Twitter, TikTok and YouTube.…
Tune in to the next episode of the Read Smart Podcast, where 2022 Baillie Gifford Prize judge, Georgina Godwin, speaks to 2023 winner John Vaillant, social geographer Danny Dorling and writer and award-winning journalist Jennifer Nadel about the crucial topics which are often overlooked by mainstream media. Which topic do you think is neglected most - and why? Listen now to hear all about it. This podcast is generously supported by the Blavatnik Family Foundation. To keep up with all of our Prize news all year round, follow @BGPrize on Instagram, Facebook, Twitter, TikTok and YouTube.…
Join us for the latest episode of The Read Smart podcast, where host Razia Iqbal speaks to Isabel Hilton, 2024 Chair of Judges and founder of China Dialogue and Tania Branigan, The Guardian’s foreign leader writer. Together, Razia and our guests discuss the complex cultural legacy of China, alongside the opportunities and challenges the country has encountered and continues to face. Listen now to hear all about it. The podcast is generously supported by the Blavatnik Family Foundation. For more podcasts from The Baillie Gifford Prize, click here. Follow @BGPrize on Instagram, Facebook, Twitter, TikTok and YouTube.…
Join us for the next episode of The Read Smart podcast, where host Razia Iqbal joins writer, historian and former Baillie Gifford Prize judge, Ruth Scurr and Allan Jenkins, editor of Observer Food Monthly to discuss the cultural, historical and personal significance of gardens within the non-fiction landscape. Our guests explore how the action of gardening can imitate life, whilst providing a source of private solace and personal transformation. Listen now to hear all about it. The podcast is generously supported by the Blavatnik Family Foundation. For more podcasts from The Baillie Gifford Prize, click here. Follow @BGPrize on Instagram, Facebook, Twitter, TikTok and YouTube.…
Tune into the first Read Smart episode of 2024 - and what a year it's set to be. With more than two billion voters in 50 countries heading to the polls, 2024 is set to be the biggest election year in history. Join host Razia Iqbal, as she delves into the topic with author and journalist, Samanth Subramanian and Associate Editor of The Financial Times, Stephen Bush. Find out our guests' predictions for this crucial upcoming year, alongside what they think the current health of democracy is looking like in the current political climate. Listen now to hear all about it. The podcast is generously supported by the Blavatnik Family Foundation. For more podcasts from The Baillie Gifford Prize, click here. Follow @BGPrize on Instagram, Facebook, Twitter, TikTok and YouTube.…
Tune into the final Read Smart episode of the year, where host Razia Iqbal will be speaking to the 2023 winner John Vaillant, author of Fire Weather, on how he feels following last Thursday’s announcement. Razia will also be joined by some students from the University of Birmingham, who have been following the Prize this term and share their thoughts on the world of non-fiction. Listen now to hear all about it. The podcast is generously supported by the Blavatnik Family Foundation. For more podcasts from The Baillie Gifford Prize, click here. Follow @BGPrize on Instagram, Facebook, Twitter, TikTok and YouTube.…
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