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#29: The Secret to Organic Podcast Growth with Skip Wilson
Manage episode 426771312 series 3551766
A tartalmat a Sadaf Beynon and Matt Edmundson, Sadaf Beynon, and Matt Edmundson biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Sadaf Beynon and Matt Edmundson, Sadaf Beynon, and Matt Edmundson vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Episode Summary
In this episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon explore effective strategies for growing a podcast audience. Joined by guest Skip Wilson, they dive into both organic and paid methods to attract and retain listeners.
Three Key Takeaways
- Leverage Quality Guests: Featuring guests with significant followings can organically boost your podcast's reach. Guests often promote their appearances, introducing your podcast to their audience, which can lead to increased downloads and followers.
- Optimize for Organic Growth: Use SEO strategies to enhance discoverability. This includes keyword-rich titles, detailed show notes, and transcripts. As platforms like Apple start transcribing podcasts, having well-optimised content becomes even more crucial for improving rankings and attracting organic traffic.
- Implement Targeted Paid Media:Utilize targeted advertising on platforms like LinkedIn and Spotify to reach specific audiences. Paid media can offer quick returns on investment if campaigns are well-targeted and focused on clear call-to-action objectives, such as inviting guests or attracting new listeners. Combining email outreach with social media retargeting can amplify the effectiveness of these ads.
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