Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Breaking Stereotypes: A Visually Impaired Architect's Visionary Designs
Manage episode 407181302 series 3558593
A tartalmat a Ihoma Healthcare biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Ihoma Healthcare vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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300 epizódok
MegosztásManage episode 407181302 series 3558593
A tartalmat a Ihoma Healthcare biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Ihoma Healthcare vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Disability Discussions with Ihoma Healthcare
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Disability Discussions with Ihoma Healthcare
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Disability Discussions with Ihoma Healthcare
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Disability Discussions with Ihoma Healthcare
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Disability Discussions with Ihoma Healthcare
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Disability Discussions with Ihoma Healthcare
Today, I want to talk about an important topic: how businesses can be more inclusive for individuals with disabilities. Creating an accessible and welcoming environment is not just the right thing to do—it benefits businesses, employees, and customers alike. At Ihoma Healthcare, we wholeheartedly support these efforts and advocate for meaningful change in accessibility and inclusion. First, businesses must ensure accessible physical spaces by incorporating ramps, elevators, wide aisles, and accessible restrooms. These features allow individuals with mobility challenges to navigate safely and independently. Next, inclusive hiring practices are essential. Actively recruiting and supporting employees with disabilities fosters diversity and brings unique skills and perspectives into the workplace. Providing reasonable accommodations ensures that all employees have the tools they need to succeed. In today's digital world, website and digital accessibility cannot be overlooked. Screen reader compatibility, alt text for images, and captions for videos help individuals with visual, auditory, and cognitive impairments access information with ease. Effective communication is another key factor. Offering multiple formats such as ASL interpretation, braille materials, and text-to-speech options ensures that customers and employees can engage fully. Clear signage and the use of plain language make businesses more accessible to all. Beyond infrastructure, training and awareness play a vital role. Regular disability inclusion training helps employees understand best practices, ensuring they interact with and support individuals with disabilities in a respectful and effective manner. Lastly, adaptive customer service makes all the difference. Businesses that allow service animals, provide assistance upon request, and adopt flexible policies create a welcoming space for all customers. Empathy, patience, and respect should always be at the forefront. At Ihoma Healthcare, we are committed to supporting businesses that strive for true inclusion. By taking these steps, we can create environments where everyone—regardless of ability—feels valued, respected, and empowered. Let’s work together to make inclusion a priority in every business. Thank you.…
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Disability Discussions with Ihoma Healthcare
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Disability Discussions with Ihoma Healthcare
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Disability Discussions with Ihoma Healthcare
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Disability Discussions with Ihoma Healthcare
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Disability Discussions with Ihoma Healthcare
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Disability Discussions with Ihoma Healthcare
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Disability Discussions with Ihoma Healthcare
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