What PR is and is NOT

Small Business PR

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PR can absolutely transform your business and life through the power of positioning and visibility. Getting your expertise in front of the right eyes can mean sales, investors, awards, invitations, recognition and so much more. But it has to be done the right way. No one trusts those pay to play Forbes feature opportunities they get in their request inbox, so why would the reader trust the sponsored article that comes from those. Even Forbes 30 under 30 lists have been under fire for just how exactly some people made it on there.

So here on the Small Business PR Podcast we’re all about leading with transparency, authenticity, and value, which is exactly how you’re going to land media features that are ACTUALLY trusted and respected.

I’m tired of business owners getting scammed 20k on agencies that don’t deliver, so in today’s episode we’re going back to the basics and covering:

-What is PR and how will it help your business

-What PR scams you should watch out for

-Should you invest in PR, marketing, or ads

-How PR will immediately improve SEO

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

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