EP066: The $500,000 Referral Roadmap with Charley Mann

Ten Golden Rules Internet Marketing for Law Firms Podcast

In this episode, host Jay Berkowitz sits down with Law Firm Alchemy Founder, Charley Mann, to discuss a half-million-dollar referral roadmap for core-values-driven law firm owners. Tune in to discover the the most clever referral building concepts, how to expand your network and build referral partnerships, and a guide to mastering your email and print newsletter marketing. Plus, Charley shares the framework for his 15-minute magic trick to make half a million dollars in just 15 minutes. You don’t want to miss this!

Timestamps:

● 00:04 - Referral marketing for law firms: focusing on identity and leadership development

● 01:00 - Intro to Founder of Law Firm Alchemy, Charley Mann

● 02:23 - Great Legal Marketing mastermind Ben Glass

● 04:03 - History’s great entrepreneurs: Jim Rohn, Napoleon Hill, and Dale Carnegie

● 04:47 - The art of building referral relationships

● 07:52 - Overcoming imposter syndrome to build better referral relationships

● 09:19 - Myth buster: Having one referral is enough

● 10:42 - The 15-minute magic trick: make half a million dollars in 15 minutes

● 12:32 - The importance of meeting with both competing and non-competing attorneys

● 16:25 - The first 7 minutes of meeting someone– listening and asking questions to build rapport

● 17:35 - Tips for booking the first meeting and identifying relationships

● 22:10 - Using Google Maps + contact research tool, Coldlytics, to identify relationships

● 23:35 - Recommended meeting agendas: what works for attorney Craig Goldenfarb

● 27:56 - Email marketing to drive traffic: consistency, frequency, and proximity

● 32:20 - Print newsletters and marketing for law firms

● 34:45 - Using in-house resources to enhance overall marketing

● 35:23 - Print mailer recipients + content to include

● 38:47 - Targeting related professions to build referral relationships via letters: what to include

● 41:07 - Get to know Charley Mann, former columnist for the Bleacher Report

● 43:44 - A man of many talents: leather working and woodworking

● 44:39 - Simplifying to-do lists using Things Three

● 45:02 - Productivity book recommendations: ‘Eat That Frog,’ ‘What the Heck is EOS?,’ and ‘7 Habits of Highly Effective People’

● 46:24 - Charley’s favorite YouTube show: Good Mythical Morning with Rhett and Link

Mentioned Resources:

● Read Think and Grow Rich by Napoleon Hill

● Read 7 Strategies for Wealth & Happiness and Twelve Pillars by Jim Rohn

● E - Myth, the entrepreneur’s roadmap

● Dan Kennedy’s Magnetic Marketing for inbound lead and sale acquisition

● Entrepreneur, best-selling author, and speaker, Seth Godin

● Register for the Seven Figure Attorney Summit on April 11, 2024 with Goldlaw

● Read Shoe Dog by Phil Knight

● Get Charley’s referral playbook

● Follow Charley Mann on LinkedIn

● Connect with Ten Golden Rules on LinkedIn

● Follow Ten Golden Rules on Facebook

● Connect with Jay Berkowitz on LinkedIn

About Charley Mann:

Charley is a renowned entrepreneur and business coach working with law firm owners to transform their firms into lifestyle and wealth-generation vehicles. With over 13 years of working with law firms, including as President and lead coach for Great Legal Marketing, Charley is now the Owner, and Founder, of Law Firm Alchemy, a business coaching and training platform for law firms. His teaching expands beyond Law Firm Alchemy as host of ‘They Don’t Teach This in Law School’ podcast.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

https://www.tengoldenrules.com/

Facebook.com/TenGoldenRules

Linkedin.com/in/TenGoldenRules

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