Building Connected Brands & Teams With Alyse Schwartz Of Digitas Marketing Growth Conversations With Michael Fasciano podcast

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A tartalmat a Michael Fasciano biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Michael Fasciano vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

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In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Marketing Growth Conversations with Michael Fasciano »
Building Connected Brands & Teams with Alyse Schwartz of Digitas

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Highlights from our discussion:

Right now many agency clients are thinking about how to use their data more effectively to create more addressable relationships and maximize performance.
As Head of Account Management, Alyse is thinking a lot about how to mentor and train the next generation of leaders for Digitas.
In 2018 and 2019, Alyse worked with an executive coach. During the pandemic, she realized that she wanted to stay engaged with coaching and become trained as an executive coach herself. According to Alyse, the key to the process is becoming more aware of your weaknesses and focusing in on addressing a core growth area over time. Through the process, Alyse has found coaching has enabled her to form deeper, more honest relationships with clients and c-suite leaders.
For Alyse, great marketing leadership is about building great teams that can unlock powerful moments for clients across the customer journey. Modern marketing creates networked experiences that are seamless across moments, channels and experiences to drive deeper brand love and loyalty.
Connected brands drive growth by aligning to relevance across culture, key moments, channels, and journeys. They leverage data to track signals around what’s gaining positive feedback from customers and prospects.
Connected creative commerce is a huge trend right now that was on full display at Cannes 2023. Mrs. Maisel, Emily in Paris, Barbie and so many other iconic shows have blurred the lines between great entertainment experiences and seamless shopping experiences.
Sometimes the hardest learning moments are the best personal growth moments. For Alyse, being fully transparent and owning up to when you can do better is a way to strengthen relationships and reinforce forward looking partnerships.
For Alyse, a powerful moment of pivoting was during the pandemic, when she had to find ways for 30 team members who were mostly focused on travel to remain billable with other clients. This was a catalyst to transform her office in Atlanta into one of the more connected groups across the whole of Digitas, working across a variety of clients, in a fully virtual manner before virtual work really was a thing.

It was energizing to connect with Alyse in this growth conversation. She sets a great example as an executive marketing leader who champions a growth mindset for herself, her teams and her clients. We will be sure to keep the discussion going on LinkedIn.

Pod and article originally published here.

Subscribe to this podcast for new episodes every 1-2 weeks.

7 epizódok

Building Connected Brands & Teams with Alyse Schwartz of Digitas

Marketing Growth Conversations with Michael Fasciano

published körülbelül egy éve

Megosztás

MP3•Epizód kép

Highlights from our discussion:

Right now many agency clients are thinking about how to use their data more effectively to create more addressable relationships and maximize performance.
As Head of Account Management, Alyse is thinking a lot about how to mentor and train the next generation of leaders for Digitas.
In 2018 and 2019, Alyse worked with an executive coach. During the pandemic, she realized that she wanted to stay engaged with coaching and become trained as an executive coach herself. According to Alyse, the key to the process is becoming more aware of your weaknesses and focusing in on addressing a core growth area over time. Through the process, Alyse has found coaching has enabled her to form deeper, more honest relationships with clients and c-suite leaders.
For Alyse, great marketing leadership is about building great teams that can unlock powerful moments for clients across the customer journey. Modern marketing creates networked experiences that are seamless across moments, channels and experiences to drive deeper brand love and loyalty.
Connected brands drive growth by aligning to relevance across culture, key moments, channels, and journeys. They leverage data to track signals around what’s gaining positive feedback from customers and prospects.
Connected creative commerce is a huge trend right now that was on full display at Cannes 2023. Mrs. Maisel, Emily in Paris, Barbie and so many other iconic shows have blurred the lines between great entertainment experiences and seamless shopping experiences.
Sometimes the hardest learning moments are the best personal growth moments. For Alyse, being fully transparent and owning up to when you can do better is a way to strengthen relationships and reinforce forward looking partnerships.
For Alyse, a powerful moment of pivoting was during the pandemic, when she had to find ways for 30 team members who were mostly focused on travel to remain billable with other clients. This was a catalyst to transform her office in Atlanta into one of the more connected groups across the whole of Digitas, working across a variety of clients, in a fully virtual manner before virtual work really was a thing.

Pod and article originally published here.

Subscribe to this podcast for new episodes every 1-2 weeks.

7 epizódok

Όλα τα επεισόδια

1
Building Connected Brands & Teams with Alyse Schwartz of Digitas 30:11

1 year30:11

30:11

In this episode we’re joined by Alyse Schwartz, Executive Vice President and Head of Account Management for Digitas, a full-service digital agency for connected brands. Alyse has worked with some of the most recognizable accounts in the world, including Coca-Cola, Delta Air Lines, L'Oreal, Verizon Wireless, BlackRock and FIS. Alyse is also a certified executive coach and has deep experience building powerful leadership teams. Highlights from our discussion: Right now many agency clients are thinking about how to use their data more effectively to create more addressable relationships and maximize performance. As Head of Account Management, Alyse is thinking a lot about how to mentor and train the next generation of leaders for Digitas. In 2018 and 2019, Alyse worked with an executive coach. During the pandemic, she realized that she wanted to stay engaged with coaching and become trained as an executive coach herself. According to Alyse, the key to the process is becoming more aware of your weaknesses and focusing in on addressing a core growth area over time. Through the process, Alyse has found coaching has enabled her to form deeper, more honest relationships with clients and c-suite leaders. For Alyse, great marketing leadership is about building great teams that can unlock powerful moments for clients across the customer journey. Modern marketing creates networked experiences that are seamless across moments, channels and experiences to drive deeper brand love and loyalty. Connected brands drive growth by aligning to relevance across culture, key moments, channels, and journeys. They leverage data to track signals around what’s gaining positive feedback from customers and prospects. Connected creative commerce is a huge trend right now that was on full display at Cannes 2023. Mrs. Maisel, Emily in Paris, Barbie and so many other iconic shows have blurred the lines between great entertainment experiences and seamless shopping experiences. Sometimes the hardest learning moments are the best personal growth moments. For Alyse, being fully transparent and owning up to when you can do better is a way to strengthen relationships and reinforce forward looking partnerships. For Alyse, a powerful moment of pivoting was during the pandemic, when she had to find ways for 30 team members who were mostly focused on travel to remain billable with other clients. This was a catalyst to transform her office in Atlanta into one of the more connected groups across the whole of Digitas, working across a variety of clients, in a fully virtual manner before virtual work really was a thing. It was energizing to connect with Alyse in this growth conversation. She sets a great example as an executive marketing leader who champions a growth mindset for herself, her teams and her clients. We will be sure to keep the discussion going on LinkedIn. Pod and article originally published here. Subscribe to this podcast for new episodes every 1-2 weeks.…

1
Quality Content Matters Even More Today with Chris Gillespie of Fenwick Media 42:30

1 year42:30

42:30

Chris Gillespie is founder and CEO of Fenwick Media, a studio for uncommonly clear writing and design – backed by research. Chris began his career in sales and marketing at B2B and technology companies, such as AT&T and Marketo. He’s a unique mix of business strategist, creative writer and entrepreneur. We sat down to discuss trends in marketing and content. We also explored how a background in sales can make for a powerful foundation in marketing and creativity. Highlights from the discussion: Starting in Sales gave Chris an appreciation for how companies make money and how content should operate at the front lines to support critical business development processes, ranging from sales enablement to pitches, email nurtures and thought leadership. Over the last 10 years content marketing has made great strides in becoming a fixture in marketing plans. As Chris describes the B2B value proposition, it’s been focused on generating better relationship development through softer approaches to sales and an emphasis on informational topic authority. Today, with all marketers and businesses feeling more pressure, there has been a focus on getting to high value outcomes with streamlined executions. Great content teams are looking at their highest performing work and examining how they can recreate it more consistently. Further, they are prioritizing the highest quality work over large quantities of low performing assets. In short, quality over quantity is even more of a priority for seasoned content marketers today. While analytics are critical, great content marketers know that some of the most powerful outcomes from content marketing don’t show up on a performance dashboard. Striking the right balance of measurement and higher order possibilities is an active discussion teams should have. Some examples of these higher order outcomes might be sales using an asset to win a new client partnership, or a home-grown subject matter expert from your company being invited to speak at high profile conferences. As content clients build momentum with a content engine, opportunistic storytelling moments open up that a pure advertising function would never be able to capitalize on. As content becomes capable of showcasing the best ideas and thought leaders from across the organization it’s important to foster open and collaborative forums that recruit topics and contributors to the creative process, regularly and organically. Without steady stakeholder engagement – just like any group – content can find itself mired in politics. Creating something like a quarterly integrated editorial board can create integrated ways of working that span the marketing, product, sales and business teams. Pod and article originally published here. Subscribe to this podcast for new episodes every 1-2 weeks.…

1
Strategic Messaging with Jeffrey Pease of Message Mechanics 41:48

1 year41:48

41:48

Is a long, boring brand message stunting your growth? Jeffrey Pease is an expert in cutting your brand messaging down to grow your business up. He founded Message Mechanics to help businesses simplify their positioning to drive growth. His marketing career kicked off in top firms like Business Objects acquired by SAP and Oracle, where he created the Oracle messaging team. He went on to become CMO of Metadata Solutions and AvePoint. Today, Jeffrey helps companies from startups to Fortune 100 simplify their story to drive growth. In conversation with Jeffrey, we touch on the intensified need for messaging amidst change, the value of distilling complexity (particularly in the world of technology and business), and how telling a succinct story as an aspiring musician was an early lesson for becoming a messaging pro. Explore additional highlights from the discussion below. There are a number of reasons why a company might realize it’s time to revamp their positioning and messaging. Some are challenges, like market disruptions. There are also very positive reasons, such as growth, new lines of business or products. As companies grow and become more multifaceted, a hierarchy of messaging is typically needed, around both overall brand value proposition, as well as across product-level messaging with multiple buying groups. Jeffrey’s inspiration for great marketing leadership is Dave Kellogg’s maxim that “marketing exists to make selling easier.” Clarity and simplicity of story plays a huge role in that view of marketing as a driver of growth. Jeffrey’s early-career foray into songwriting, during which an A&R executive only got 40 seconds into a demo, taught Jeffrey the value of storytelling compression, emotional hooks and nailing the attention-grabbing start to any story. Brands and marketers don’t control the buyer’s journey. Buyer’s control their journeys. A critical job of the marketing profession is to secure customer interest sufficiently so that prospects and customers want to take the next step in learning about your brand and offerings. Great messaging leaders are able to develop scalable structures and methodologies, and teach ways of working to other team members who are expert in specific domains. Domain experts, who often become Product Marketers, typically have significant depth of knowledge in their respective spaces, but find it hard to cut the detail down to a short, sharp story that gives them permission to have longer, more in-depth discussions with a potential buyer. The messaging matrix structure is essential to delivering sharpness in commercial storytelling. Constraints are critical to the messaging process because they force choices that organizations and teams may have hesitated to commit to, for various reasons that range from complexity to politics. Getting to a one sentence value proposition, three points of differentiation, each with three powerful reasons-to-believe forces those choices to be made. Staying within these structures doesn’t mean it’s all you’ll ever say, but doing so clarifies the most important parts of the story that your brand leads with. Best marketing advice: “cut it down.” Pod and article originally published here. Subscribe to this podcast for new episodes every 1-2 weeks.…

1
Next Generation Audiences with Zach Rozga of Thece 25:24

1 year25:24

25:24

Zach Rozga shared his entrepreneurial growth journey as founder and CEO of Thece, a streaming platform for the Gen Z gaming community. Zach is a serial entrepreneur and marketing veteran who observed during COVID that media behaviors were changing and accelerating. His conclusion: Gen Z and gaming was maturing as a massive opportunity for relationship building and marketers. Highlights from the discussion: Gen Z, a generation long viewed as the generation of the future has reached young adulthood. Some are in their early 20’s, college graduates, with disposable income and with mature and sophisticated perspectives. As digital and mobile natives, they are sensitive to interruptive advertising and an overabundance of programmatic and behaviorally targeted ads. Starting with an audience-first mentality is the most effective way for brands to lead in any new media opportunity. Put yourself in the shoes of that audience. Ask yourself, “what would you would want to receive and find valuable in that context?” What would you consider to be an authentic experience? Great modern marketing today builds relationships. It’s less about volume of impressions and more about time-spent and engagement. An early growth moment for Thece was when a client didn’t ask the team to trim their RFP proposal, but actually to expand it and then apply a YouGov brand research study to the partnership. Not only did the Thece partnership deliver on the Fortune 5 brand’s reach goals for Gen Z, but also uncovered new opportunities around diversity within that Gen Z audience universe. The teams’ growth learning was that reaching diverse, new audiences is often the simplest and most effective way for marketers to drive growth. Indeed, diversity is a powerful driver of growth. It’s often hard for brands and agencies to say yes to testing new channels, partners and ideas. But being a strategic first mover focused on authentic experience and relationships can pay huge dividends. The world of marketing can often act like a pendulum swing. A great experience takes off, then a tendency to over exploit that media opportunity alienates consumers and audiences. Marketers need to be aware of where the media universe is in that pendulum swing. Currently, the social media world may be in the process of swinging back from over indulgences to something that is more balanced and true to quality experience. Zach’s perspective on trends in the media landscape, evolving media behaviors, Gen Z, and successful business building is a powerful story of media entrepreneurship rooted in authentic commitment to quality experiences. To learn more about Thece, check out their website, here , or connect further on their LinkedIn page, here . Pod and article originally published here. Subscribe to this podcast for new episodes every 1-2 weeks.…

1
Intelligent Tools for Content Marketers with Matt Cross of Knotch 23:44

1 year23:44

23:44

Matt Cross leads Growth Marketing, Social and Community at Knotch, a content marketing intelligence platform and consultancy. If you’re a member of Knotch’s content marketing community, Pro’s and Content , you’ve likely seen Matt in action. Matt has also worked in roles at tech startups, and even as a trained chef. We sat down to discuss how testing and learning around new tools and marketing workflows can drive growth for businesses and careers. Highlights from the discussion: More than ever, marketers are trying to understand how content is driving to business outcomes. Specifically, they are looking at which assets are driving to conversations and conversions. And which pathways are moving the fastest to actions and outcomes. Knotch built Pathway IQ specifically to answer these types of content performance questions, particularly for audiences involved in longer consideration journeys. Optimizing to faster pathways is critical for marketers today to drive efficiency and prioritize resources. New tools such as ChatGPT, Descript and Pathway IQ are helping marketers become more productive, get to rapid prototypes of content and syndicate across channels faster than ever before. Staying engaged as an editor and getting strategic about training tools to be more aligned to a distinctive brand voice are key best practices to stay on top of. When modern tools like ChatGPT and Descript can increase a content marketer’s productivity 10x or 100x, how should teams take full advantage of those productivity gains? It likely is not creating 10-100x more articles. It might be considering new approaches, such as versioning articles to different audiences or personalized segments. And emerging best practice is to bring structure to the testing and learning process and then apply it to repeatable marketing workflows. While it’s critical to keep the fundamentals of marketing front and center, modern marketers cannot afford to ignore these new tools. Give it a shot, see where they can add value, get familiar so that you don’t get left behind. Coming out of this discussion, there may be a dedicated #TestingAndLearning thread on the Pros & Content Slack community. No promises(!) But we will see.. Pod and article originally published here. Subscribe to this podcast for new episodes every 1-2 weeks.…

1
Brand Strategy and Creative Breakthroughs with Zach Foster of Foster Brands 44:24

1 year44:24

44:24

Zach Foster recently joined the pod to discuss trends in brand strategy, building flexible A-teams of marketers, modern approaches to research and more. Zach is founder of Foster Brand Strategy , a strategic collective helping brands and agencies use agile research and insights to shape brand strategy that sticks. Zach has led strategy teams at top tier agencies such as Goodby, Silverstein & Partners, Droga5 and Venables Bell & Partners. He’s worked on iconic brands such as Intel, Under Armour, Audi, Verizon and Upwork. Before Foster Brands, Zach built the creative strategy group at indie research and strategy shop, Brado. Highlights from the discussion: The process of creating breakthrough work is just as much about the composition of teams and putting the right people together. Working with good-hearted, brave people often leads to breakthrough work. Rather than committing entirely to full time teams and the perceived weight that comes with that, why not find the best possible people to nail a given project and objective, across full-time, flexible contract and modern creative collectives? Brand research is an industry that’s long been in desperate need of a makeover. By embracing modern research platforms and tools, teams can bake more agility and creativity into the research process and get to richer insights more rapidly and frequently. Brand research, often thought of as expensive and drawn out, is going through reinvention and democratization, presenting an opportunity to drive innovative approaches to get to powerful insights. Marketers should think about internal intelligence and insights with as much reverence as is traditionally given to external work. Research initiatives can become content that organizations embrace, and even use in shaping their own employee culture. Brand Conviction is critical to identify today. What is your brand uniquely fighting for and against? There’s tension in that; tension is compelling. It’s often better to be interesting than right as a marketer and a brand. Starting with a compelling perspective elevates all marketing disciplines and craft. Precious brand planning is the antithesis of great work. Be generous, be collaborative, be open, don’t focus on making it perfect right away. When marketers allow themselves to think about work as play a little bit more, the output is often improved. Not only does Zach cover thought-provoking perspectives on brand and team-building, he also shares great anecdotes from working on the front lines of iconic campaigns that drove growth for businesses and his own marketing career. Pod and article originally published here. Subscribe to this podcast for new episodes every 1-2 weeks.…

1
Strategy as a Catalyst for Content Growth with David Brown of Knotch 36:39

1 year36:39

36:39

For this episode we’re joined by an incredible marketing and content strategy leader who I’ve admired through my career. David Brown is SVP and Head of Strategy at Knotch, a content intelligence platform, consultancy, and community. David’s leadership track record is impressive – having played executive leadership roles at Ogilvy, Meredith Corporation, OneSpot, Manifest and other industry-leading groups. I’ve personally had the privilege to work with David on the brand side, setting direction for content strategy, performance benchmarks, standards and process. During our discussion, David and I touch on the idea of strategy as a catalyst and guide for content marketing growth. It was both an insightful and fun discussion - enjoy! Highlights from the discussion: Investing in content strategy work up front establishes clearer pathways to creative thinking and scale for content marketers in the long run. Getting strategy precise for how content can deliver value across business, brand and audience objectives is critical. Do not allow for loose and vague expectations – this will create on-going tensions. Precise objectives make the quarterly reviews function a lot more positively and constructively. Content Marketing has traditionally had more performance visibility at the top and bottom of the funnel, but less in the middle. Knotch calls this the “missing middle” and has developed ways to get deeper insights around what audiences are responding positively to and what’s really driving consideration. Understand the 5% rule, particularly during recession-esq moments. A very small amount of a brand’s content library tends to drive the majority of business impact and growth. Make sure you know what your top 5% content is, ring fence it, protect it, grow it. Create more assets like it. Analysis of content performance should happen at both the macro and micro levels, to understand both the publishing system as a whole, while also getting into specifics across topic, format and journey. If you get too "bottom funnel focused" you're not really growing your business, you're just getting business that you're already going to get, maybe a little bit faster. The true way for content marketers to drive growth is to establish a consistent footprint across the entire audience journey. While the Writer and Art Director have been the classic collaborative duo, Content and Analytics Leaders are the new partners in crime. When you have the data, you're in a position of strength strategically and creatively. When you don't have the data it's as if you're flying blind. And remember, there is no data without content and creative to drive response, so keep testing and learning! Beyond these great insights around content strategy, David also shares fun personal stories of growth, ranging from early inspirations to join the agency world, lessons on the power of personalization, the value of persistence and more. Pod and article originally published here . Subscribe to this podcast for new episodes every 1-2 weeks.…

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Podcastok, amelyeket érdemes meghallgatni

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

Marketing Growth Conversations with Michael Fasciano »
Building Connected Brands & Teams with Alyse Schwartz of Digitas

Building Connected Brands & Teams with Alyse Schwartz of Digitas

Podcastok, amelyeket érdemes meghallgatni

Όλα τα επεισόδια

1
Building Connected Brands & Teams with Alyse Schwartz of Digitas 30:11

1
Quality Content Matters Even More Today with Chris Gillespie of Fenwick Media 42:30

1
Strategic Messaging with Jeffrey Pease of Message Mechanics 41:48

1
Next Generation Audiences with Zach Rozga of Thece 25:24

1
Intelligent Tools for Content Marketers with Matt Cross of Knotch 23:44

1
Brand Strategy and Creative Breakthroughs with Zach Foster of Foster Brands 44:24

1
Strategy as a Catalyst for Content Growth with David Brown of Knotch 36:39

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Marketing Growth Conversations with Michael Fasciano » Building Connected Brands & Teams with Alyse Schwartz of Digitas

Building Connected Brands & Teams with Alyse Schwartz of Digitas

Podcastok, amelyeket érdemes meghallgatni

Üdvözlünk a Player FM-nél!

Sweet Dreams (feat. Miguel)

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 inches, 20 lb, 1 Ream, 500 Sheets, 92 Bright, White

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Gyors referencia kézikönyv

Marketing Growth Conversations with Michael Fasciano »
Building Connected Brands & Teams with Alyse Schwartz of Digitas