EP060: Help! I’ve Fallen and I Can’t Get Back Up…in the Top 3 of Google Screened

Ten Golden Rules Internet Marketing for Law Firms Podcast

Your hosts Jay Berkowitz, Alyssa Myles, and Ike Nwachukwu discuss the secret algorithm to getting in the Top 3 of Google Screened - Local Service Ads (LSAs). Discover what you really need to do to get into the Top 3, what do if you’ve fallen out of the Top 3, the required cadence for Google reviews, and the best bidding strategies for maximum results.

Timestamps:

• 0:44 - Webinar recap: breaking down LSAs
• 2:20 - Celebrating 20 year of Ten Golden Rules
• 2:40 - Help! I’ve Fallen and I Can’t Get Back Up Webinar (link)
• 3:23 - Overview of Google Screened: history and the top 3 searches
• 6:03 - The Secret Algorithm to land you in the Top 3 on Google
• 10:26 - The importance and ideal cadence of new reviews
• 11:14 - Garner more reviews: BirdEye, Podium and a VIP Program
• 11:35 - Bidding strategy: maximize leads
• 14:31 - Getting back into the Top 3 after falling out
• 16:58 - Lucrative Niches in Law on Google Screened
• 19:22 - TGR Boomerang: Ten Golden Rules’ software program
• 21:01 - Advanced strategies to land in the Top 3
• 24:37 - The cost of leads verse Pay Per Click
• 27:35 - TGR clients land in the Top 3

Mentioned Resources:

Google Local Service Ads

YouTube

Webinar

BirdEye

Podium

TenGoldenRules.com

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

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