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Christopher Lochhead: the Godfather of Category Design
Manage episode 375429705 series 3506261
Christopher Lochhead is the co-author of a number of what I would consider some of the best business books out there, most notably Play Bigger, Niche Down, and my personal favorites the Category Design Toolkit and a Marketer’s Guide to Category Design. He’s one third of the Category Pirates, a writing band that share category creation and category design principles, frameworks, and case studies. And he’s also an advisor to dozens of startups, and is a 3x former public company CMO. In this episode, we discussed Christopher's first foray into category design, what to look for in a company if you're searching for a new job, his thoughts on Microsoft + OpenAI, Liquid Death, and Elon-era Twitter, and the importance of having a product hook.
Follow Christopher: Website, LinkedIn, Twitter
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 2,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.
63 epizódok
Christopher Lochhead: the Godfather of Category Design
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
Manage episode 375429705 series 3506261
Christopher Lochhead is the co-author of a number of what I would consider some of the best business books out there, most notably Play Bigger, Niche Down, and my personal favorites the Category Design Toolkit and a Marketer’s Guide to Category Design. He’s one third of the Category Pirates, a writing band that share category creation and category design principles, frameworks, and case studies. And he’s also an advisor to dozens of startups, and is a 3x former public company CMO. In this episode, we discussed Christopher's first foray into category design, what to look for in a company if you're searching for a new job, his thoughts on Microsoft + OpenAI, Liquid Death, and Elon-era Twitter, and the importance of having a product hook.
Follow Christopher: Website, LinkedIn, Twitter
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 2,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.
63 epizódok
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