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Using Competition To Start To Define Your Brand Strategy In A Merger
Manage episode 362254345 series 3329942
A tartalmat a Kristine Merz and Lisa Marceau biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Kristine Merz and Lisa Marceau vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
A brand strategy often begins with designing the logo or determining the target audience. But sometimes, it is a good idea to use competition as a starting point. Lisa Marceau and Kristine Merz discuss how to look into other businesses within your chosen niche to develop a strong brand identity. They break down strategies in choosing the right business colors and establishing a strong personality that will appeal to people's emotions. Lisa and Kristine also explain how deeply understanding your brand can lead to a fruitful collaboration with a professional designer should you hire one.
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