The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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A tartalmat a Scott Needham biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Scott Needham vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Episode 194: Helping Brands Understand Their Market With Trajan Bayly
MP3•Epizód kép
Manage episode 355343657 series 2517013
A tartalmat a Scott Needham biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Scott Needham vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Scott chats with Trajan Bayly, CEO of Gray Falkon, as he highlights the importance of understanding one's market when it comes to brand awareness. He stresses using Amazon analytics to evaluate product performance; segment data to track customer behavior; and understand why people buy certain products and use feedback to shape related campaigns.
Through this method, Trajan believes a brand can accurately assess its current market position and use that knowledge to build a successful online presence while staying relevant amongst competitors.
Episode Notes:
1:10 - Trajan Bayly Introduction
1:40 - MAP (Minimum Advertised Price)
3:05 - Trajan’s Background Working With Amazon Brands
4:15 - Arbitrage Happens All the Time
6:35 - How Gray Falkon Helps Brands Understand Their Market
9:25 - The Good and Shady Sellers
10:30 - Money Laundering on Amazon
12:45 - How to Approach Intellectual Property
14:15 - Cleaning Up Bad Listings
15:05 - What’s the Future of Amazon Sellers and Brands?
16:50 - Using IP in a Good Way
17:55 - Identifying Brand-friendly Sellers
20:10 - Amazon Selling 10 Years From Now
25:35 - Gray Falcon’s Focus
Website: https://grayfalkon.com/
LinkedIn: https://www.linkedin.com/in/trajanbaylyceo/
Related Post:
What is The Amazon Brand Registry?
…
continue reading
Through this method, Trajan believes a brand can accurately assess its current market position and use that knowledge to build a successful online presence while staying relevant amongst competitors.
Episode Notes:
1:10 - Trajan Bayly Introduction
1:40 - MAP (Minimum Advertised Price)
3:05 - Trajan’s Background Working With Amazon Brands
4:15 - Arbitrage Happens All the Time
6:35 - How Gray Falkon Helps Brands Understand Their Market
9:25 - The Good and Shady Sellers
10:30 - Money Laundering on Amazon
12:45 - How to Approach Intellectual Property
14:15 - Cleaning Up Bad Listings
15:05 - What’s the Future of Amazon Sellers and Brands?
16:50 - Using IP in a Good Way
17:55 - Identifying Brand-friendly Sellers
20:10 - Amazon Selling 10 Years From Now
25:35 - Gray Falcon’s Focus
Website: https://grayfalkon.com/
LinkedIn: https://www.linkedin.com/in/trajanbaylyceo/
Related Post:
What is The Amazon Brand Registry?
260 epizódok
MP3•Epizód kép
Manage episode 355343657 series 2517013
A tartalmat a Scott Needham biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Scott Needham vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Scott chats with Trajan Bayly, CEO of Gray Falkon, as he highlights the importance of understanding one's market when it comes to brand awareness. He stresses using Amazon analytics to evaluate product performance; segment data to track customer behavior; and understand why people buy certain products and use feedback to shape related campaigns.
Through this method, Trajan believes a brand can accurately assess its current market position and use that knowledge to build a successful online presence while staying relevant amongst competitors.
Episode Notes:
1:10 - Trajan Bayly Introduction
1:40 - MAP (Minimum Advertised Price)
3:05 - Trajan’s Background Working With Amazon Brands
4:15 - Arbitrage Happens All the Time
6:35 - How Gray Falkon Helps Brands Understand Their Market
9:25 - The Good and Shady Sellers
10:30 - Money Laundering on Amazon
12:45 - How to Approach Intellectual Property
14:15 - Cleaning Up Bad Listings
15:05 - What’s the Future of Amazon Sellers and Brands?
16:50 - Using IP in a Good Way
17:55 - Identifying Brand-friendly Sellers
20:10 - Amazon Selling 10 Years From Now
25:35 - Gray Falcon’s Focus
Website: https://grayfalkon.com/
LinkedIn: https://www.linkedin.com/in/trajanbaylyceo/
Related Post:
What is The Amazon Brand Registry?
…
continue reading
Through this method, Trajan believes a brand can accurately assess its current market position and use that knowledge to build a successful online presence while staying relevant amongst competitors.
Episode Notes:
1:10 - Trajan Bayly Introduction
1:40 - MAP (Minimum Advertised Price)
3:05 - Trajan’s Background Working With Amazon Brands
4:15 - Arbitrage Happens All the Time
6:35 - How Gray Falkon Helps Brands Understand Their Market
9:25 - The Good and Shady Sellers
10:30 - Money Laundering on Amazon
12:45 - How to Approach Intellectual Property
14:15 - Cleaning Up Bad Listings
15:05 - What’s the Future of Amazon Sellers and Brands?
16:50 - Using IP in a Good Way
17:55 - Identifying Brand-friendly Sellers
20:10 - Amazon Selling 10 Years From Now
25:35 - Gray Falcon’s Focus
Website: https://grayfalkon.com/
LinkedIn: https://www.linkedin.com/in/trajanbaylyceo/
Related Post:
What is The Amazon Brand Registry?
260 epizódok
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