7 Tips for Healthcare Event Marketing - Healthcare IT Today Podcast Episode 103

Healthcare IT Today

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2y ago 27:36

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For the 103rd episode of the Healthcare IT Podcast, we are sharing 7 tips for healthcare event marketing! As we share these few tips, we will be debating some questions along the way pulling from our experience attending hundreds of healthcare IT conferences. First up, we dive into whether healthcare customers buy at events. Next, we take a look outward to discuss which company’s event marketing efforts stood out to us. Then, we analyze if being a speaker at a healthcare conference is really valuable to your organization. Lastly, we wrap up by going over the ways to attract media attention at a conference.

Here’s a preview of the questions and topics we discuss in this episode:

Do healthcare customers buy at events?
Which company event marketing efforts stand out to you?
Is speaking at healthcare conferences really valuable?
How do you attract media attention at a conference?

If you’re interested in learning more about healthcare marketing, be sure and join us at the annual HITMC conference in Las Vegas, February 1-3. This is the largest community of healthcare marketing, PR, and communications professionals focused on B2B healthcare marketing.

Now, without further ado, we’re excited to share with you the next episode of the Healthcare IT Today podcast.

We publish a new Healthcare IT Today podcast every ~2 weeks. Thanks to our friends at Healthcare Now Radio, you’ll be able to listen to the latest episodes of Healthcare IT Today on their radio station for the first two weeks. Then, we’ll be publishing each episode as a podcast and YouTube video here after it finishes on the radio.

You can also subscribe to the Healthcare IT Today podcast on any of the following platforms:

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If you work in Healthcare IT, we’d love to hear where you agree and/or disagree with the perspectives we shared. Feel free to share your thoughts and perspectives in the comments of this post, in the YouTube comments, with @Colin_Hung or @techguy on Twitter, or privately on our Contact Us page. Let us know what you think of the podcast and if you have any ideas for future episodes.

Thanks so much for listening!

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