Telling your Brandstory is crucial.
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Your brand story has to be real. Your brand story should not sound like a fiction. You can’t simply invent something from nothing—because everyone you’re trying to sell to …from customers and prospects to investors and talent, …will be able to see through it.
Your story has to reflect something that’s inherently true about your brand…. which in turn…..has to reflect something that’s inherently true about your business.
26 epizódok