EPS 151: How to turn content creation into a profitable business (Guest: Austen Tosone)

Poolside Podcast

#151 Austen Tosone recently celebrated working one year as a full-time content creator. She now has eight ongoing income streams and is launching an SEO masterclass. Her secret? Treating what some consider a hobby like the business it is. In this episode, I sit down with Austen and talk about everything from her background in the magazine industry to how she kept her content creation work going throughout the pandemic. Austen shares her advice for creators looking to transform their side hustle into a full-time job. She shares tips about batching content, when to create searchable vs algorithm-based content, missed opportunities she’s seeing from the brand side, and where she sees the creator economy going. If you want to turn your content into a profitable business, this is the episode for you. Follow for more: www.instagram.com/poolsidedigital www.instagram.com/almostffamous Show Notes: Celebrating Austen’s first full year as a content creator! We dive into what led her to this point and what it was like being one of the original bloggers. Austen shares the key strategies she learned working in the magazine industry that she applies to her content creation today. The importance of learning how to be adaptable, flexible, and resilient in your career. What does it take to tackle a career in social media? How the pandemic suddenly changed Austen’s career plan and what she did to keep her content relevant as the world suddenly changed. How Austen decided she was ready to make the leap into full-time content creation. Diving into Austen’s eight income streams. What is the content planning process like and does she focus on one platform over others? The importance of creating both searchable and algorithm-based content. Where does Austen see content creation going as an industry? Missed opportunities for brands looking to work with creators. What’s next for Austen? We talk about her new SEO masterclass and more. Mentioned in this Episode: Austen’s Website: https://austentosone.com/ Keep Calm and Chiffon: https://www.keepcalmandchiffon.com/ Austen’s Instagram: https://www.instagram.com/austentosone/ Austen’s YouTube: https://www.youtube.com/c/austentosone Austen’s Pinterest: https://www.pinterest.ca/austentosone/_created/ Austen’s TikTok: https://vm.tiktok.com/ZML4KHLMj/