The continuing adventures of two geeks, friends from birth, neck deep in shiny new and rusty ole with an eye to sky and all feet on the ground.Weekly. Mostly.Shiny Podcast: following the light and throwing a little shade on the newest and brightest in today’s gaming and technology...
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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Shiny Squirrel Podcast Network The Nerdlings Podcast
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Shiny Things is hosted by Body Language Pro & Executive Coach Lisa Mitchell and teaches you how to use the Science of Body Language to figure yourself out a little and decode the people around you. She takes on digital dating, business communications, and how to be more confident and influential in general.
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Mackenzie Collins and Grant Cravens discuss all things Futurama. Each episode we will be digesting two episodes of Futurama in release order. Like it or not, you can Bite our shiny metal... Podcast!
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#449 THE NERDLINGS PODCAST: SHALL WE PLAY A GAME: TIME TURN
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#448 THE NERDLINGS PODCAST: SHALL WE PLAY A GAME: TIME TURN Cher, Cyndi Lauper - If I Could Turn Back Time (Live from the MGM Grand Las Vegas) https://www.youtube.com/watch?v=7dtCyNrTn_4 Cyndi Lauper - "If I Could Turn Back Time" (Cher Tribute) | 2018 Kennedy Center Honors https://www.youtube.com/watch?v=quMSK1Q0sN0 email address for contact: nerdl…
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Episode 271 / Zyania Orozco Sanchez / Ex-OPPO / Senior Brand Marketing Manager
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In this latest episode, we talk to Zyania Orozco, former Senior Brand Marketing Manager at Oppo in LATAM. Discover how Zyania is blending the worlds of luxury marketing and technology to drive innovation and customer loyalty.
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Episode 270 / Luis Antonio Gonzalez Rodriguez / HP / Digital Marketing Manager
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In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Luis Antonio Gonzalez Rodriguez, a Digital Marketing Manager at HP Mexico, about the future of data-driven marketing. Luis shares his insights on effective time management, the importance of analysis and imagination when working with marketing analytics, and the unique ch…
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Episode 269 / Di Gallo / CIBC / Director, Marketing Modernisation & Innovation
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Explore the future of data driven marketing with in a Shiny New Object Podcast interview with Di Gallo, Director of Marketing Modernisation and Innovation at CIBC. Discover Di's insights on the importance of social commerce and how brands can become better data-driven marketers by learning from social media and modifying customer journeys on their …
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Episode 268 / Anna Ivanko / Ubisoft / Senior Media Manager, Global Marketing
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This episode of the Shiny New Object podcast features Anna Ivanko, the Senior Media Manager, Global Marketing, at Ubisoft. Anna shares her own top data-driven marketing tips and discusses the concept of "active attention" in an age of digital distractions. Tune in to learn how marketers can create engaging content that captures their audience's foc…
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#448 THE NERDLINGS PODCAST: SHALL WE PLAY A GAME: YOUR CRAZY & Arlo Guthrie - Alice's Restaurant (1967) FULL ALBUM Vinyl Rip
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#448 THE NERDLINGS PODCAST: SHALL WE PLAY A GAME: YOUR CRAZY & Arlo Guthrie - Alice's Restaurant (1967) FULL ALBUM Vinyl Rip This is the Thanks Giving Edit 2024 of Shall We Play A Game. and at the end the full Arlo Guthrie - Alice's Restaurant (1967) FULL ALBUM Vinyl Rip side one: Alice's Restaurant side two: Chilling of the Evening Ring-Around-a-R…
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Episode 267 / Aurea Mauries / Cargill / Strategic Marketing and Technology Leader Animal Nutrition Mexico
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In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Aurea Mauries, the Strategic Marketing and Technology Leader for Animal Nutrition in Mexico at Cargill. Aurea shares her insights on becoming a better data-driven marketer, including the importance of moving beyond just data analysis to truly understanding customer behavi…
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#447 THE NERDLINGS PODCAST: SHALL WE PLAY A GAME? A PODCAST YOU THE LISTEN CAN PLAY ALONG WITH AT HOME.
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#447 THE NERDLINGS PODCAST: SHALL WE PLAY A GAME? A PODCAST YOU THE LISTEN CAN PLAY ALONG WITH AT HOME. Stay put. email address for contact: nerdlingpodcast@gmail.com Instagram accounts to follow: secretplaceslasvegas and ShinySquirrelPodcast Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for pur…
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Episode 266 / Luis Pablo Perez Torrescano / LATAM Senior Marketing Manager
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Tune in to the latest episode of the Shiny New Object Podcast, where Luis Pablo Perez Torrescano, LATAM Senior Marketing Manager, delves into his unique approach to data-driven marketing. He shares how the art of improvisation helps him navigate the fast-paced world of marketing and stay audience-focused despite high data demands. From gaming as a …
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#446 THE NERDLINGS PODCAST: HALLOWEEN EDITION 2024 SHALL WE PLAY A GAME? A PODCAST YOU THE LISTEN CAN PLAY ALONG WITH AT HOME. torture: noun
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#4456THE NERDLINGS PODCAST: HALLOWEEN EDITION 2024 SHALL WE PLAY A GAME? A PODCAST YOU THE LISTEN CAN PLAY ALONG WITH AT HOME. torture: noun : the action or practice of inflicting severe pain or suffering on someone as a punishment or in order to force them to do or say something. This is the next in our stand alone series The Nerdlings podcast whe…
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Episode 265 / Philipp Schuster / Bayer / Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health
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On the latest podcast episode, Philipp Schuster talks about bringing his agency and procurement background to build meaningful and innovative marketing partnerships at Bayer. This is his shiny new object, which he likens to "getting better if you play against a better team" and sees as supporting growth on both agencies' and clients' side. Learn mo…
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Episode 264 / Shafique Gajdhar / Karix / Director Product and Solutions Marketing
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Marketers tend to forget a key element of the job - we are marketing to humans, whose purchasing decisions are often irrational. Moreover, data driven marketing doesn't succeed as long as we're not aware of our own biases. On the Shiny New Object podcast this week, we talk rationality vs bias, mistakes vs responsibility, and product led vs marketin…
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#445 THE NERDLINGS PODCAST: SOME SURF SHALL WE PLAY A GAME? A PODCAST YOU THE LISTEN CAN PLAY ALONG WITH AT HOME.
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This is the next in our stand alone series The Nerdlings podcast where we have a song that is is a strange calibration by 2 artist who you may know of. But not knowing they worked together. And Jersey Mike will listen and try to guess the artist. email address for contact: nerdlingpodcast@gmail.com Instagram accounts to follow: secretplaceslasvegas…
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Episode 263 / Virginia Barnes / Standard Life UK / Interim Brand, Sponsorship and Retail Marketing
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Data driven marketing lacks luster without the addition of qualitative research, according to Virginia Barnes, Interim Brand, Sponsorship and Retail Marketing manager at Standard Life UK. On the latest podcast episode, Virginia shares why the real magic happens when you step away from the spreadsheets and talk to actual humans. Listen to her top ma…
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#444 THE NERDLINGS PODCAST: JUST THE EYES, SHALL WE PLAY A GAME? A PODCAST YOU THE LISTEN CAN PLAY ALONG WITH AT HOME.
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#444 THE NERDLINGS PODCAST: SHALL WE PLAY A GAME? A PODCAST YOU THE LISTEN CAN PLAY ALONG WITH AT HOME. We start a new series on The Nerdlings podcast where we have a song that is is a strange calibration by 2 artist who you may know of. But not knowing they worked together. And Jersey Mike will listen and try to guess the artist. email address for…
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#443 THE NERDLINGS PODCAST: Bananarama Cruel Summer 2 rare remixes and Some HELP!
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We are back finally. #442 THE NERDLINGS PODCAST: Bananarama Cruel Summer 2 rare remixes and Some HELP! So as we jump back into it bare with us as we get aquatinted with audio levels again. As Jersy Mike calls in from the East coast. We have 2 rare remixes of the British girl group Bananarama song CRUEL SUMMER. And a surprise song that was never mar…
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Episode 262 / Lisa Delaney / Cathay Pacific / Regional Head of Marketing and Lifestyle Europe
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When technology is used to create unique immersive experiences, it can be a powerful engine to your end-to-end marketing funnel, according to Lisa Delaney of Cathay Pacific. The Regional Head of Marketing and Lifestyle Europe talks to us about Cathay's return to the limelight through a 2023 campaign, her favourite book to boost creativity, and her …
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Episode 261 / Phil Clark / Canada Goose / Senior Director, Digital Marketing & Media
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In the latest instalment of the Shiny New Object podcast, we talk about the potential of end-to-end generative AI in marketing, including its benefits and concerns about maintaining human control, empathy, and creativity. Our guest is Phil Clark, Senior Director, Digital Marketing & Media at Canada Goose. Tune in to get his top data driven marketin…
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Episode 260 / Monica Narvaez / OPPO / Digital Media Manager
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OPPO loves new talent and, in this episode of the Shiny New Object podcast, we find out about their Creators' Lab where new content creators can get their big break. Monica Narvarz, Digital Media Manager, is passionate about nourishing talent and giving those just starting out that boost of confidence, but also financial support, to make something …
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Episode 259 / Steve Seddon / Ice Travel Group / CMO
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The latest guest on the Shiny New Object is Steve Seddon, CMO of the Ice Travel Group and long-time travel marketer. He shares his top advice for students looking to break into the industry regardless of their background, why researching & knowing your customers and your product remain the best ways to succeed, and why the brand and performance sid…
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Episode 258 / John Sadeghipoor / URBN / Director of Marketing, Free People Europe
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On the latest Shiny New Object podcast, hear from URBN Director of Marketing, Free People Europe, John Sadeghipoor. He sees 3D worlds as the future of marketing thanks to the value of immersive experiences backed up by developing technology. We also discuss his career evolution vs work/life balance and mental health and learn about how data is pure…
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Episode 257 / Beverly Jackson / Zillow / Vice President of Brand and Product Marketing
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How is Zillow revolutionising home buying using AR and new tech like the Apple Vision Pro? Why is unplugging better than being always on? And why should all marketers keep their data scientists around the table at all steps in the creative process? Find out all these answers and more in the latest episode of the Shiny New Object Podcast, featuring …
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Episode 256 / Constantin Hourmouzis / PwC Germany / Senior Manager | Data Driven Marketing
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On this latest episode of the Shiny New Object podcast, explore how marketers can maximise the value of data through strategic use of customer data platforms. Constantin Hourmouzis, Senior Manager | Data Driven Marketing at PwC Germany, shares best practices for CDP implementation and insights into how leading companies are transforming their marke…
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Episode 255 / Leandro Chique / Philips / Marketing Director - Strategic Adjacencies
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Leandro Chique, Marketing Director - Strategic Adjacencies at Philips, sees the development of AI and technology in data driven marketing as a huge opportunity for improving consumer health. His Shiny New Object is all about using data to scale and drive consumer or patient engagement, to drive healthy behaviour changes that will improve people's w…
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Episode 254 / Brett Richardson / Chobani / Director of Media and Marketing
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Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand. This is why his shiny new object is retail media, thanks to the insights and advertising opportunities it can provide. Get his data dri…
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Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing
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Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral science responsibly in marketing and gives u…
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Episode 252 / Emre Acikel / Bayer / Global Head Data Driven Marketing
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Bayer's Global Head of Data Driven Marketing Emre Acikel discusses how integrating creative and media analytics has improved marketing campaign effectiveness at Bayer by up to 15% by revealing which creatives and audiences perform best. He also explains how connecting creatives to campaign data through an AI tool provided valuable insights, while a…
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Episode 251 / Christina Rapsomanikis / Mars / Global VP Digital & e-Commerce
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Christina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition. In this latest episode of the Shiny New Object Podcast, she shares her favorite marketing book, the importance of psychological safety, link chaining journeys and the practice of foundatio…
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Episode 250 / Idil Cakim / Audacy / Senior Vice President, Research and Insights
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Find out about the importance of staying concise and driving your point home with confidence from Idil Cakim, Senior Vice President, Research and Insights, at Audacy. Her Shiny New Object is the connection between creative and sonic elements and performance metrics. She's been learning what makes meaningful content that drives audience reactions in…
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Episode 249 / Patrick Janssen / Cisco / Partner Marketing Manager
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Aligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object. Tune in to learn more about alignment and its benefits for data driven marketing, plus hear extra tips for unlocking cr…
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Episode 248 / Marie Casimir Fallon / Bimbo Bakeries USA / Senior Director of Media, Analytics and Content
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For Bimbo Bakeries' Senior Director of Media, Analytics and Content, AI continues to be a shiny new object especially when it comes to brainstorming and to content creation on a budget. On the latest podcast episode, Marie Fallon talks about how brands with low budgets can have better access to repurposing or expanding content, why human interventi…
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Episode 247 / Jeremy Nye / Just Eat Takeaway.com / Senior Insight Manager, Global
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What do street names have to do with marketing planning? How do TV drama characters inspire marketing strategies? And how does Just Eat try to get closer to their consumers? Find out all this and more, including top data driven marketing tips and career advice for students, from the latest episode of the Shiny New Object podcast, featuring Jeremy N…
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Episode 246 / Mark Sandys / Diageo / Chief Innovation Officer
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Mark Sandys' career with Diageo started in 1997 and has taken him around the world, working in the brand's marketing and commercial areas all this time. Today, he is the Chief Innovation Officer, shaping the future of the way that people socialise. His Shiny New Object is Diageo's very own Distilled report - a trend report looking at the evolution …
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Episode 245 / Victoria Kerr / Uber for Business / Director of Marketing EMEA & APAC
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Ever wondered by B2B marketing seems to be left behind when it comes to technological innovation, a "poor cousin" of B2C marketing? The tide is turning, according to Uber for Business' Victoria Kerr, who sees data driven marketing becoming more exciting and consumer-driven. On the latest episode of the Shiny New Object Podcast, find out about the B…
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Episode 244 / Natalia Horvath / Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo
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On the latest Shiny New Object Podcast episode, Natalia Horvath, Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing. Natalia believes marketers need to understand touchpoints first, then build their approach to their au…
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Episode 243 / Grant McKenzie / Asahi Europe & International / Chief Marketing Officer
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On the latest episode we talk to CMO of Asahi Europe & International, Grant McKenzie, who shares why he's also embraced AI as his Shiny New Object. His focus is on how AI can help marketers be better and more profound, leaving the day-to-day jobs aside. Find out why international assignments have enriched Grant's understanding of consumers and the …
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Episode 242 / Tina Tonielli / Haleon / US and North American Lead, Consumer and Business Insights and Analytics
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While some insights pros prefer to float on the surface of data, Tina Tonielli is unafraid to take a deep dive. On the latest episode of the Shiny New Object podcast, Haleon's US and North American Lead, Consumer and Business Insights and Analytics, shares how she swims laps in raw data sources to uncover hidden insights. Tune in to hear Tina's top…
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Episode 241 / Nendra van Wielink-Mohamed / The Kraft Heinz Company / Associate Director, GCOE Global Media
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Having access to data is key to making good marketing decisions, but Nendra van Wielink-Mohamed knows that not all data collected can be useful, and not all useful data can be or is collected in an organisation. So, what are her top data driven marketing tips and why is her Shiny New Object... the avoidance of shiny new objects? The Kraft Heinz Com…
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Episode 240 / Anna Estlund / Pernod Ricard / Senior Director of Insights & Strategy
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The latest episode Shiny New Object podcast looks at the future of data-driven marketing with Anna Estlund, Senior Director of Insight and Strategy at Pernod Ricard. Anna shares her innovative approach to navigating the complexities of marketing effectiveness through the lens of her "Creative Compass." Discover how her strategy simplifies decision-…
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Episode 239 / Giovanni Pupo / LIPTON / Head of E-Commerce Media Europe
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How does therapy improve your work life balance and can we even call it that - or is it simply, life balance? Listen to Giovanni Puppo, Head of E-Commerce Media Europe at LIPTON and Adjunct Professor at the POLIMI Graduate School of Management, talk about how his attitude to work & life has changed to make him a better data driven marketer. His Shi…
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Episode 238 / David Khoshpasand / Hasbro / Amazon Performance Marketing Manager
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For marketers, the pursuit of profit and short-term gains can leave you without a continuous growth opportunity and stump the longevity of your business. This is why David Khoshpasand, Amazon Performance Marketing Manager at Hasbro, swears by the framework of three horizons described in the book The Alchemy of Growth by Mehrdad Baghai, Steve Coley,…
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Episode 237 / Paul Robinson / Jabra / Director Marketing, Europe, Middle East, Africa, Central & Latin America
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You may be tempted to think that DTC is nothing new in marketing and sales, but Jabra's Paul Robinson has picked it as his Shiny New Object due to the way in which DTC logistics have advanced, how much important consumer insight can be gained from it, and how it's grown quietly until it combined with the COVID-period online shopping boom to become …
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Episode 236 / Rishi Mulgund / Haleon / Performance Marketing Director
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Adding sound to your online ad will make it more difficult to skip - and that's essential in today's world, where consumers are overwhelmed with huge amounts of information. "Would you scroll past this ad at 10.30pm at night?" is Rishi Mulgund's barometer for seeing whether an ad has what it takes to grip attention and deliver on investment. In thi…
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Episode 235 / Cate McVeigh / Mars / European Senior Marketing Analytics Manager
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On this latest podcast looking at the future of data driven marketing, we discuss how the industry can better tap into the potential of neurodiversity. Cate McVeigh, European Senior Marketing Analytics Manager at Mars, recounts her experience progressing through the industry while having dual ADHD and shares her learnings and tips for seeing the op…
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Episode 234 / Grettel Clark / Ottobock / Senior Performance Marketing Specialist
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20:35
Grettel Clark, Senior Performance Marketing Specialist at Ottobock, firmly believes that TikTok is king among the digital marketing platforms brand can grow on these days. There's a unique, more direct connection that brands can make with their target audience on the platform. It's also a place where you must be genuine or your marketing efforts wi…
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Episode 233 / Qaiser Bachani / Mondelēz International / Consumer Experience Lead, Europe & Global Brands
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What if the outcome of relying on more automation and AI tools meant that advertising and marketing could return to an era of "big ideas"? It's the question asked by our latest podcast guest, Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands, at Mondelēz International. Find out how he sees the big idea filtering through every brand a…
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#442 THE NERDLINGS PODCAST: DISCUSSION ABOUT ROBOTS
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#442 THE NERDLINGS PODCAST: DISCUSSION ABOUT ROBOTS NOVEMBER 1. 2023 The Nerdlings Podcast. Wayne and Greg discuss the topic of Robots. And then we bring in the AI cost host Nu to get there opinion into the conversation. Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticis…
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Episode 232 / Rebecca McCowan / The Coca-Cola Company / Design Lead
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26:50
Rebecca McCowan, Design Lead at the Coca-Cola Company, believes in slow design and long-term thinking when it comes to branding. In the latest Shiny New Object podcast episode, she tells us how design often solves business problems and why slow design increases creative effectiveness by building coherence and consistency for your brand. Plus, hear …
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Episode 231 / Jill Cress / H&R Block / Chief Marketing and Experience Officer
27:02
27:02
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27:02
In the latest episode, Jill Cress, Chief Marketing and Experience Officer at H&R Block, talks about the importance of truly knowing and committing to one's audience for marketing effectiveness. We get her top tips on data driven marketing and hear how she wants to be remembered and what advice she'd give a student about getting into the industry.…
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Episode 230 / Sorin Patilinet / Mars / Senior Director, Marketing Effectiveness
25:49
25:49
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25:49
How can marketers measure the effectiveness of their messages? Using neuroscience, says Sorin Patilinet, Mars' Senior Director for Marketing Effectiveness and owner of the Marketing Engineer blog. On the latest podcast episode, find out why neuro marketing is Sorin's Shiny New Object and how he applies it at Mars. Plus, hear about an annual "ad eat…
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