89: $24M performance from Beyonce for 1,400 people! BTS of the social media marketing driven trip to Dubai, the $$$ behind it, and insights from Blake Horstmann & Steven Tartick

Trading Secrets

This week, Jason rips down the fourth wall on social media marketing driven trips as he is joined by Blake Horstmann and his brother, Steven Tartick to talk about his recent trip to Dubai!

Blake gives insight on how he and Giannina were also invited on the Dubai trip, why it didn’t work out, why his previous international castmates have hyped up Dubai, and the offer he received to visit later in the year. Jason is then joined by David Arduin, the Curious Canadian to dive into the details of Jason’s trip to Dubai.

Jason reveals the email he received with the VIP invite to attend Atlantis the Royal Grand Opening Weekend in Dubai, the full itinerary for the event including the celebrities attached, the numbers behind Beyonce’s performance, and the amount he paid for the trip. Jason also gives insight to the trades that can be made for social media marketing driven trips, and who benefits when two major social media marketing driven events are happening at the same time in the same place. Plus, the Money Mafia gets the chance to ask their questions live. In the recap, Jason’s brother Steven joins him to dive into Beyonce’s performance and what goes into her showmanship, provides his insight on traveling to Dubai as a gay man, his synopsis of the performance in how it was pulled off for the event and the strategy used, and the impact of impressions from social media. How close to the event did Jason know it was actually going to happen? How much would the trip cost out of pocket? What were the exceptions for phone use during the event? What would Jason bring back with him from Dubai? What is Steven’s take on TikTok and its longevity?

All of this revealed all that and so much more in another episode you can’t afford to miss!

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Host: Jason Tartick

Voice of Viewer: David Arduin

Executive Producer: Evan Sahr

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