255. Larry Rideout: How to Lead, Really.

Top Real Estate Agents Tell How They Do It: Jere Metcalf Podcast

Today I’m taking to Larry Rideout Chairman and Co-Owner of Gibson Sotheby’s International Realty, that is 24 offices and counting. He was in the middle of preparing for an acquisition of a 25th office the day of of our interview.
Larry has, for more than 30 years, been building real estate brokerages throughout New England.
He started in 1984 with Century 21 where he eventually Became Regional Director of New England, supervising 400 Century21 offices.
In 1999, Rideout joined Cendant Corporation (now Realogy), the parent company of Century21, ERA, Coldwell Banker and Sotheby’s International Realty where served as both Regional Vice President and Senior Vice President of Franchise Business Development
Finally in 2006, 16 years ago, Rideout purchased Gibson Domain and transitioned it into an affiliate of the Sotheby’s International Realty. Since then, they have grown from 55 associates and $250 million in annual sales volume to 400 associates and Over $3 billion in annual sales volume and are the #1 Boston-based real estate company in Massachusetts.
All of this success and when you meet Larry he is the among most humble, kind, gracious and big hearted people you coke ever meet. He admits he’s the guy wears his head on his sleeve and can get teary eyed
Talking to him it’s clear he has a gift for and clear understanding, after 30 years, how to lead. How to leas might be an underestimated much needed skill for real state agents. especially for team leaders in our crazy business as it seems to shift and grow rapidly that direction
Larry and I talked about his story, what’s he’s learned leading hundreds offices and real estate agents many of whom are ranked nationally.
He and I talk about how to lead, really lead.

• 4:01 - Larry Rideout: The story of Chairman and Co-Owner of Gibson Sotheby’s International Realty
• 9:50 - Larry talks about the horrific moment when the market crashed
• 14:17 - Michael R. Good: the architect of Sotheby’s International Realty
• 15:46 - The story of opening the Gibson Sotheby’s offices
• 21:21 - About the market in Boston
• 23:12 - How Larry makes decisions on taking a risk
• 26:30 - The decisions to grow and change: how is happened for Larry
• 28:10 - Larry shares what made him successful
• 30:30 - How to be humble and be the leader
• 39:26 - About the 70s corporate world and Larry today
• 43:34 - The common denominator along Larry’s path to success
• 45:21 - The common denominators of all successful agents
• 53:49 - The Final 3

People/Resources Mentioned -

• Jordan Peterson
• Alison Wonderland
• Gibson Sotheby's International Realty
• Larry Rideout
• Colleen Barry
• Charlestown, Boston
• Century 21
• Michael R. Good

Books-

• 12 Rules for Life: An Antidote to Chaos by Jordan B. Peterson
• The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer
• Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies by Al Ries

Quote-
"Do what you say you’re going to do; deliver on your promises."

Powered by
Jere Metcalf Partner