Building an Agency Brand with Lena Robinson

Through the Line with Andy Bargery

This episode is part of the Business of Marketing series and is all about building an agency brand. Now, you might think agencies should be pretty good at this. But you'd be wrong. Agencies work with brands, but so very rarely behave like brands. The result? A sea of samey looking agencies that are hard to differentiate for in-house marketers looking to buy. Like the proverbial plumber's toilet that doesn't flush, agencies are often poor at doing their marketing, or telling their story and using that as a way to differentiate themselves. Fear not agency people. Lena Robinson from FTSQ is on hand. Lena has spent more than 20 years helping agencies to grow, working for large corporates such as Dentsu and with a host of independent shops too. In this podcast, Lena takes us through her building blocks for creating a brand and story for your agency. We cover purpose, audience, content and content distribution and why, as agencies, we need to focus on who we are and not on what the competition is doing. There's some excellent advice in here if you're an agency owner or someone looking to grow your business. Fill your boots people. Here are the resources mentioned in the show: Webinar: https://www.eventbrite.co.uk/e/webinar-build-your-brand-grow-your-business-taster-session-tickets-59888562302 Masterclass: https://www.eventbrite.co.uk/e/masterclass-reputation-how-to-make-your-brand-stand-outin-a-day-tickets-58662978548 To contact Lena: https://www.ftsq.co.uk/ https://www.linkedin.com/in/robinsonlena/