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A tartalmat a Greg Isenberg biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Greg Isenberg vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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what the heck is GEO (AI search, rankings, $$$)

 
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Manage episode 505961277 series 3009205
A tartalmat a Greg Isenberg biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Greg Isenberg vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Join me as I chat with Cody Schneider about AI Search. Cody explains that while AI search (GEO) is generating buzz, it currently represents a small portion of overall search volume compared to traditional search engines. The value lies in highly qualified leads, with conversion rates of 10-40% from AI search traffic. To optimize for AI search, businesses need to identify which URLs are being referenced by AI for relevant queries and work to get their brand mentioned on those pages.

Timestamps:

00:00 - Intro

00:51 - What is GEO/AI search?

02:18 - Who GEO is most effective for?

08:16 - How AI search actually functions

12:31 - Tools and strategies for optimizing for AI search

16:45 - Why are people obsessed with GEO

19:56 - Discussion of available tracking tools

22:41 - Final Thoughts on AI Search and GEO

Key Points:

• GEO (AI Search) refers to search queries through AI platforms like Perplexity, ChatGPT, and Gemini

• AI search works by expanding user queries into multiple derivative searches, then scraping top Google results

• Most effective for businesses with long purchasing decision timelines (SaaS, local service businesses)

• Success requires getting your brand mentioned on multiple high-ranking pages that AI references

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND CODY ON SOCIAL

Cody’s startup: https://www.graphed.com

X/Twitter: https://x.com/codyschneiderxx

Youtube: https://www.youtube.com/@codyschneiderx

  continue reading

290 epizódok

Artwork
iconMegosztás
 
Manage episode 505961277 series 3009205
A tartalmat a Greg Isenberg biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Greg Isenberg vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Join me as I chat with Cody Schneider about AI Search. Cody explains that while AI search (GEO) is generating buzz, it currently represents a small portion of overall search volume compared to traditional search engines. The value lies in highly qualified leads, with conversion rates of 10-40% from AI search traffic. To optimize for AI search, businesses need to identify which URLs are being referenced by AI for relevant queries and work to get their brand mentioned on those pages.

Timestamps:

00:00 - Intro

00:51 - What is GEO/AI search?

02:18 - Who GEO is most effective for?

08:16 - How AI search actually functions

12:31 - Tools and strategies for optimizing for AI search

16:45 - Why are people obsessed with GEO

19:56 - Discussion of available tracking tools

22:41 - Final Thoughts on AI Search and GEO

Key Points:

• GEO (AI Search) refers to search queries through AI platforms like Perplexity, ChatGPT, and Gemini

• AI search works by expanding user queries into multiple derivative searches, then scraping top Google results

• Most effective for businesses with long purchasing decision timelines (SaaS, local service businesses)

• Success requires getting your brand mentioned on multiple high-ranking pages that AI references

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND CODY ON SOCIAL

Cody’s startup: https://www.graphed.com

X/Twitter: https://x.com/codyschneiderxx

Youtube: https://www.youtube.com/@codyschneiderx

  continue reading

290 epizódok

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