Why Is Your ACOS So High?

The PPC Den: Amazon PPC Advertising Mastery

A tartalmat a The PPC Den biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a The PPC Den vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

10M ago 23:38

MP3•Epizód kép

In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down.

Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Introduction
1:28 - The Real Cost of Waste
2:55 - Why Non-Converting Spend Matters
4:22 - Real Account Example
5:39 - Hidden Waste in Good Accounts
7:08 - How Non-Converting Spend Adds Up
8:37 - Tracking Non-Converting Spend
10:05 - Practical Tools for Eliminating PPC Waste
14:21 - ACOS Power Ratio
15:51 - Cleaning Up Campaigns for Better ACOS
20:04 - N-gram Analysis
21:50 - Duplicate Search Terms
25:12 - Outro

🦡 Resources & Links

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

382 epizódok

#Business #Marketing #PPC Den