Kristi Piehl will get you good media coverage … and teach you how to be a successful woman without the “Mom Guilt.” — TKLS #10
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Have you ever had the rug pulled out from under you when you thought you were at the peak of success? Do you still wonder what you want to be when you grow up? Media Minefield founder and CEO Kristi Piehl has been there and done that. After being a successful reporter with a couple of Emmys on her shelf, she suddenly found herself unemployed in her mid-30s, trying to raise a family while figuring out a new career. The results speak for themselves, as Media Minefield has quickly become one of the country’s most innovative and fastest-growing PR firms. In this episode, learn the process Kristi used to arrive on her big idea, how she invented the term “newsability,” how she learned to get (and become) a mentor, and the one question she thinks you need to ask the people closest to you—even though the answer might scare you. Along the way, she also learned the importance of helping other women advance their careers, as well as how to deal with common insecurities like “Mom Guilt” and “Imposter Syndrome.” It’s a fascinating tale that applies to leadership no matter who you are or what industry you’re in. And you’ll learn the specific tactics Media Minefield uses to engage and energize its employees.