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My Thoughts on Niching Down in the New Year
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A tartalmat a Jim Galiano biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jim Galiano vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In today’s episode, I’d like to share some of my own experiences with choosing a niche or “niching down.” I have a bit of a different take on this topic from those you’ve probably heard in the past.
In the early days of the online world (the late 1990s), I started a website development and hosting business. From there, I added online marketing with an emphasis on SEO and Email marketing. Business growth was gradual.
I used what I now call “general messaging” at the time. In other words, I didn’t place a strong emphasis on drilling down my marketing message to hook potential prospects. In hindsight, I can see that I had a natural advantage being among the first generation in the market.
Eventually, my growth plateaued. From there, I carefully weighed my options. The solution I ultimately went with was to – niche down.
What happened next? You’ll get the full story and more in today’s episode!
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