Lépjen offline állapotba az Player FM alkalmazással!
The Competitive Cake Artist with Jewel Burgess
Manage episode 338738919 series 2928125
Jewel Burgess lives in Rancho Cordova, CA and sells realistic custom-sculpted cakes with her cottage food business, Cake Jewel.
She basically makes realistic works of art, using cake as her medium, often turning everyday objects into a cake.
You may have seen Jewel’s cakes on TV. She has already been on three Food Network competitions (Halloween Wars twice), and she will be on a fourth competition that hasn’t aired yet.
But when she’s not making cakes thousands viewers, she is making them for customers.
In this episode, we talk about the evolution of her business over the past 9 years, how she gained skills after starting with zero knowledge of cake making, why she’s chosen to get super niched with her side business, and what she’s learned from the stress of multiple appearances on national television.
What You’ll Learn
- How to get started learning to make cake art
- How Jewel got on her first Food Network competition despite having limited experience
- A behind-the-scenes look at what a TV baking competition is really like
- Why you should charge based on the customer experience, not just the item
- How to weed out the wrong customers so they don’t waste your time
- How Jewel pushes the boundaries of custom-decorated cakes
- How to get to the point where you can specialize in a hyper-niched, high-end product
Resources
Cake Jewel website (Facebook | Instagram | TikTok)
Learn cake art:
- Sugar Geek Show, by Liz Marek
- Sideserf Cake Studio, by Natalie Sideserf
- Cakes by Timbo, by Timbo Sullivan
Jewel’s Food Network appearances:
- Halloween Wars: Hayride of Horror (2017)
- Cakealikes, Season 1 (2021)
- Halloween Wars, Season 11 (2021)
Get full show notes and transcript here: https://forrager.com/podcast/69
112 epizódok
Manage episode 338738919 series 2928125
Jewel Burgess lives in Rancho Cordova, CA and sells realistic custom-sculpted cakes with her cottage food business, Cake Jewel.
She basically makes realistic works of art, using cake as her medium, often turning everyday objects into a cake.
You may have seen Jewel’s cakes on TV. She has already been on three Food Network competitions (Halloween Wars twice), and she will be on a fourth competition that hasn’t aired yet.
But when she’s not making cakes thousands viewers, she is making them for customers.
In this episode, we talk about the evolution of her business over the past 9 years, how she gained skills after starting with zero knowledge of cake making, why she’s chosen to get super niched with her side business, and what she’s learned from the stress of multiple appearances on national television.
What You’ll Learn
- How to get started learning to make cake art
- How Jewel got on her first Food Network competition despite having limited experience
- A behind-the-scenes look at what a TV baking competition is really like
- Why you should charge based on the customer experience, not just the item
- How to weed out the wrong customers so they don’t waste your time
- How Jewel pushes the boundaries of custom-decorated cakes
- How to get to the point where you can specialize in a hyper-niched, high-end product
Resources
Cake Jewel website (Facebook | Instagram | TikTok)
Learn cake art:
- Sugar Geek Show, by Liz Marek
- Sideserf Cake Studio, by Natalie Sideserf
- Cakes by Timbo, by Timbo Sullivan
Jewel’s Food Network appearances:
- Halloween Wars: Hayride of Horror (2017)
- Cakealikes, Season 1 (2021)
- Halloween Wars, Season 11 (2021)
Get full show notes and transcript here: https://forrager.com/podcast/69
112 epizódok
Minden epizód
×Üdvözlünk a Player FM-nél!
A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.