CRO Strategies and eCommerce Insights with Adam Pearce

The DTC Insider

In this episode of The DTC Insider, we’re thrilled to be joined by Adam Pearce, the founder and CEO of Blend Commerce, a leading Shopify CRO agency. Adam is also the founder of the eCom Collab Club, a community for e-commerce brands, agencies, and tech providers that connects members through online and in-person events.

With a wealth of experience in conversion rate optimization (CRO) and over 80 eCommerce events under his belt, Adam shares his expert insights on the current e-commerce landscape, the importance of CRO in 2024, and practical tips for brands looking to optimize their online presence and maximize their event experiences.

Here’s a glimpse of what you’ll learn:

• Understanding the Current E-Commerce Landscape

• What is CRO and Why It Matters in 2024

• Prioritizing Changes Onsite: Tackling a Long To-Do List

• Measuring Website Optimization: Key Metrics to Watch

• Hiring the Right Agency: Essential Questions to Ask

• The Power of Events in eCommerce

• Maximizing ROI from eCommerce Events

• BFCM Preparation Tips

• Best and Worst Experiences in Merchant Interactions

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.