Monetizing Your Expertise in 2022 with Aaron Parkinson
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Is education marketing dead, or do consumers still want to be educated before buying?
On today’s episode, host Mark de Grasse talks to Aaron Parkinson, a digital marketing pioneer and the CEO of 7 Mile Media. Aaron firmly believes that education can be a powerful marketing tool for all types of businesses. He explains that buyers only care about themselves. They don’t care about the products or services you’re trying to market; they only care about results. And what better way to show them what you’re all about than by educating them?
People are busy and see right through the fluff. So if your content is not educating, at least make it entertaining.
Listen in as Mark and Aaron dive deep into the world of educational marketing and how brands can grow their influence by developing fully-fledged curricula for their audience.
IN THIS EPISODE, YOU’LL LEARN:
- Is educational marketing dead?
- How to compete in the online education space
- Buyers want accountability from the educational content they invest in online
- Are you building an offer or a business?
- How to add content levels to your brand experience
- The changes currently happening in the online education space
- How to develop an entire ecosystem around educational offers
- The Eight Week Media Buying Bootcamp
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Connect with Aaron on Twitter
- 7 Levels of Scale Workbook
- Find out your Leadership Trust Score at Ready to Lead.
- Listen to the #1 Digital Marketing Podcast, Perpetual Traffic
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
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- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
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