2022 Copywriting Tips for Marketers with Yogev Almov


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What’s the difference between good and average copywriting?

On today’s episode, host Mark de Grasse sits down with Yogev Almog, a copywriting expert with Wellspring Media. We all know copywriting is an essential element of digital marketing. The good news is you don’t have to be formal or funny to be memorable. Just make your writing clear and concise, and you’ll automatically inspire bold actions and evoke strong emotions.

Remember, your copy is a reflection of who you are. So, if you truly want your writing to be more persuasive, add a dash of your personality to it.

Listen in to learn Yogev’s 5-Part Copywriting Framework and what you can do to add more personality to your copy.


  • The importance of copywriting in digital marketing
  • How to add personality to your marketing copy
  • Why you need to be super specific with your messaging
  • The 3 Cs of compelling copywriting
  • The role of emotion in copywriting and marketing
  • How to use copywriting to stand out in a saturated market
  • Yogev’s 5-Part Copywriting Framework
  • Tips on how to improve your copy



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