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13. Buying a Coffee Shop with Jerick from Swigg Coffee
Manage episode 407262542 series 3561793
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Welcome to another exciting episode of "The Coffee Experts Club," the place to be for coffee aficionados and entrepreneurs. In this episode, your hosts Ben, and Drew are joined by a special guest, Jarrett Gillam, the mastermind behind Swig Coffee Bar, a new local venture in Tri Cities, Washington.
Jarrett introduces himself and his journey into the coffee world, emphasizing his passion for crafting exceptional coffee and providing opportunities for the community. The hosts dive into a discussion about Swig Coffee Bar's grand opening, currently in its soft launch phase, and the unique challenges and opportunities it presents.
Discover the details of Swig Coffee Bar's grand opening, complete with exciting deals and surprises for its customers. From special offers to live DJs and familiar barista faces, it's a celebration worth joining. With prime location insights and community-focused offerings, Swig Coffee Bar is setting itself apart in the competitive coffee industry.
Jarrett shares his transition from being an employee at Roaster's Coffee to becoming the owner of Swig Coffee Bar, offering valuable insights into the challenges and highlights of this transformation. The episode delves into the importance of creating a distinct identity for the new coffee shop, including its local partnerships and unique menu offerings, creating a community-oriented, locally-focused brand that aims to fill the "hometown brand hole."
Whether you're a coffee connoisseur or an aspiring coffee entrepreneur, this episode provides valuable insights into the intricacies of coffee shop ownership and the journey of creating a unique coffee destination. Join "The Coffee Experts Club" for a caffeinated conversation that blends business acumen with a passion for great coffee.
Minute by Minute:
0:00 Introduction and Welcome Jerick Gillum
3:50 The challenge of moving from employee to owner
6:19 The customer response to switching brands + quality local product
10:05 Convincing the baristas to be all in with new ownership
12:42 Can conversation and salesmanship be trained?
14:06 Would Jerick recommend buying out a coffee shop…
16:24 Putting your own spin on the name of your drinks
18:33 The biggest victory in taking over an existing coffee shop
20:51 Supply Chain Issues
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