Lépjen offline állapotba az Player FM alkalmazással!
Category Creation with SaaStock's Emily Byford
Manage episode 262593244 series 2447830
In today’s episode, Ryan chats to Emily Byford, Content Marketing Manager at SaaStock.
We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely online event in the wake of COVID-19; we dig deep into category creation, by way of Emily’s work at would-be category king Akkroo, and explore the role content plays in conceiving, evangelising and owning an emergent category; and we wrap-up by discussing the differences between agency content marketing, and working in-house at a startup.
---
Show Links
- SaaStock Remote, June 10th - 11th (Get 20% off with discount code ANIMALZ-20)
- Follow Emily on Twitter
- Emily's reflections on category creation
61 epizódok
Manage episode 262593244 series 2447830
In today’s episode, Ryan chats to Emily Byford, Content Marketing Manager at SaaStock.
We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely online event in the wake of COVID-19; we dig deep into category creation, by way of Emily’s work at would-be category king Akkroo, and explore the role content plays in conceiving, evangelising and owning an emergent category; and we wrap-up by discussing the differences between agency content marketing, and working in-house at a startup.
---
Show Links
- SaaStock Remote, June 10th - 11th (Get 20% off with discount code ANIMALZ-20)
- Follow Emily on Twitter
- Emily's reflections on category creation
61 epizódok
All episodes
×Üdvözlünk a Player FM-nél!
A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.