Why Strategy Needs to Come Before Copy, Content, SEO, and Conversions

Talk Copy to Me | Content + Copywriting Podcast

Tired of marketing tactics that don't deliver? Here's the truth: updating your website copy, creating more content, or "optimizing" for SEO won't fix anything if you don't have the right strategy behind it.

In this episode, I'm breaking down why strategy needs to come first (and what that actually means for your business). Plus, I'm sharing real examples of how small strategic shifts can outperform years of tactical busy work.

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EPISODE 150.
Read the show notes and view the full transcript here:

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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session right away
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

Want to keep talking copy? Send me a text message!