The Audit Advantage: Why Review Comes Before Marketing Strategy

Talk Copy to Me | Content + Copywriting Podcast

Think you're ready to plan your marketing strategy? Hold up a minute. There's a crucial step you might be missing—one that could save you from wasting time and money on changes you don't actually need.

In this episode, I'm revealing why successful businesses always audit before they strategize (and how skipping this step might be costing you clients). It doesn't matter if you invest in a website audit, an email marketing audit, an SEO audit, or just a more general holistic marketing audit. Reviewing your efforts will greatly improve any future strategy you create.

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EPISODE 151.
Read the show notes and view the full transcript here:

https://erinollila.com/marketing-audits-website-audits-before-strategy/
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Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session right away
• Visit Erin's website to learn more about her business, services, and products
• Come chat with Erin on Threads, Instagram, or LinkedIn

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