Episode 5: B2B Sales and Marketing Strategies

Surges of Income Podcast

Are you ready to level up your B2B business? Join us as we talk strategies for growth with Steve Dobson, the owner of an automation engineering company called IoTeX. We dive deep into finding the perfect business development manager and the importance of providing a competitive salary and benefit package to attract the right person. You'll also learn why strategic acquisitions are a savvy move for expanding your company's market share.
Together, we explore creative client acquisition strategies, such as crafting a B2B association strategy and leveraging low-skill employees for prospecting. Uncover the possibilities of direct mail campaigns and why starting one today can pay off in the long run. We also discuss alternative tactics like creating a nonprofit or merging with one of your biggest customers to secure surges of income and set your business up for a successful exit.
So, if you're looking to supercharge your company's growth, don't miss this episode filled with action-focused business tips. Learn from Steve Dobson's experience and insights as the owner of IoTeX, and apply these strategies to your own B2B business to achieve extraordinary results. Tune in now and start unlocking your business's full potential!
Be sure to follow me on IG and turn on notifications for my future Surges of Income Podcast episodes. I will be hosting these LIVE up to twice a week.
👀 Watch my "Surges of Income" video to learn more about surges of income - https://youtu.be/tPDbhr0n1xI
Enjoy.
Chris Moore
The Intentional Investor
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Fejezetek

1. Episode 5: B2B Sales and Marketing Strategies (00:00:00)

2. Growing Business With Sales and Marketing (00:00:01)

3. Finding the Right Business Development Manager (00:09:45)

4. Acquiring Market Share Through Strategic Acquisition (00:16:53)

5. Client Acquisition Strategy (00:22:06)

6. Creating a B2B Association Strategy (00:29:01)

7. Strategies for Business Growth and Expansion (00:35:01)

8. Prospecting and Leveraging Low-Skill Employees (00:43:58)

9. Action-Focused Business Tips (00:57:22)