Different Is Better Than Better: How Jodie Brown Helps Stylists Stand Out in the Beauty Industry

Stylist Soul Tribe Conversations

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In this powerful episode of Stylist Soul Tribe Conversations, I’m joined by the incredible Jodie Brown — second-generation stylist turned brand strategist, educator mentor, and founder of Align Creative Co. Jodie shares her raw, real journey from life behind the chair to building a sought-after global education brand. We dive into the emotional pivot that changed everything, how she walked away at her peak, and why branding — not just better hair photos — is the true key to standing out in today’s saturated beauty industry.

If you've ever felt the pull to evolve your career or questioned how to make your mark in a crowded space, this one’s for you.

🎙️ We Talk About:

• Jodie’s journey from salon life to international retreats
• The emotional (and strategic) pivot that reshaped her business
• Why “different is better than better” in branding
• The overlooked branding mistakes most stylists are making
• What’s actually working in marketing in 2025
• The difference between intuition and emotional reactivity
• Why stylists don’t need huge audiences to build a thriving business
• The truth about Instagram today — and where else to focus your energy

🔗 Connect with Jodie:

• Instagram: @itsjodiebrown
• Retreat Info & Offers: escapetoelevate.com

💫 If You Loved This Episode:

• Send Jodie a DM and let her know what resonated!
• Tag us on IG and share your biggest takeaway (@stylistsoultribe + @itsjodiebrown)
• Leave a 5-star review so we can keep bringing you more powerful convos like this!

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